How do I set up 3dROI?
3dcart's "Return on Investment" (ROI) solution allows you to track the effectiveness of your advertising and marketing campaigns by tracking referral information (how your visitors came to your site and what keywords lead them to your site) as well as any possible sales information generated from those visits.
The 3dROI service is an additional plugin that is free for 3dcart Merchants with a Professional Plus plan or higher. However, it is also available for purchase for smaller businesses. Please click here for purchase details.
When the 3dROI plugin is initially installed for you, your support rep will send you a message with the URL to your ROI Administrator interface, your login and a link to this article. This Article will assist you in completing the setup of your ROI program as well as offer instructions on how to use the program. Once you are notified by 3dcart that 3dROI is installed onto your account, you will need to go to the ROI administration page to complete your setup.
As mentioned, the above login information will be included in your setup confirmation email from 3dcart Support. If you have not received this information, please contact support at 1-800-828-6650
Also, be sure to include the final forward slash after "3droi." i.e. https://secure-domain.com/3droi/
Adding Code Snippets
Once your 3dROI settings are configured properly, the ROI program will create relevant HTML code to your site. These snippets of coding will need to be applied to specific areas of your site in order for ROI to begin collecting data.
To view your code snippets, go to Configuration followed by HTML Snippets
This is the tracking code and should be placed on every single page of your site that requires tracking. Since 3dcart is frame based - with all store pages essentially being contained within a main frame template - the most effective way to ensure this code is present on all pages is to apply it to your site's global left banner. This way, the tracking code will reside in all of your pages.
The Sales snippet is used for tracking conversion rates on your site. As such, it will need to be placed on the portion of your site after the sale is recorded. The most applicable page for this will be the final checkout page – checkout step 4.
Lead Snippet (optional)
The lead snippet can be used to track sales leads on your site. This can be useful in determining if your campaigns have generated more customer registrations or interactions on your store.
The lead snippet can be placed on just about any page you'd like. However, for tracking purposes the most effective pages would be pages that are generated during customer registration – specifically the "Thank you for Registering" page.
By default, the 3dROI program will track all of your site's traffic using the default URL (i.e. www.domain.com) for its internal reporting. However, in some cases you may have specific campaigns that you want to track individually. For example, you may have a "click-through" ad campaign with an online magazine and you want to know how much traffic it generates. For this type of tracking, you will need to create a specific campaign link that will be used to access your store. 3dROI will then use this specific campaign link to track its progress.
To create a campaign specific link:
As the campaign link is used and followed, its progress will be tracked by the ROI program. The tracking cookie that is used to track the campaign link's use is good for 365 days.
Individual reports can be viewed by going to Reports at the top left of the 3dROI admin. From this menu, you will have the following reports available to you:
Each of these reports will show you a click count as well as the number of leads per parameter and final sales figures as they apply.
The example below illustrates what a Campaign Report will look like.