
Knowledgebase : Marketing
To send an email newsletter to your customers, use Shift4Shop's
Mailing Manager.The mailing manager is accessed from: MARKETING
>NEWSLETTERS
CREATING A NEWSLETTER EMAIL.
* Click "Create a Newsletter" on the top right of the page
* Add a name f...
The Shift4Shop Promotion manager is a powerful tool that lets you set
special discounts and enticements for your customers and help drive
traffic and sales to your store. Promotions can range anywhere from
simple free shipping on qualified purchases ...
The Mailing List allows visitors to sign up for your newsletters. This
list of Newsletter subscribers is stored separately from your store's
customer list.
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SIGNING UP FOR THE MAILING LIST
By default, the Mailing List sign...
Shift4Shop makes it easy for you to have SEO meta tags on your web
pages. Furthermore, your meta tags can be fully customized as you
please.
META TAGS
Meta elements provide information about a given webpage, and are most
often used to help search ...
When creating a newsletter/email in the Shift4Shop Online Store
Manager you will need to first send a test message to make sure the
letter sends out correctly. If you do not receive the email when you
send the test, please double check your settings....
When editing your Newsletter Emails/Mailing List's CSV file, you may
notice that several of the CSV columns are not populated with
information. For example, Name, Address1, Address2, etc.
This is because this information is not typically asked for ...
PROBLEM
When navigating the store, links to some products or categories
result in the following error message:
BAD REQUEST - INVALID URL
_____________________________________________
HTTP Error 400. The request URL is invalid
CAUSE
Your produ...
When using Adwords, Google will automatically add Auto-Tagging to your
URLs if you do not customize your options. This will cause all your
links ending in ".html" to fail when google adds thier tags to them.
This article will explain this in depth an...
The Shift4Shop Promotion manager is a powerful tool that lets you set
special discounts and enticements for your customers and help drive
traffic and sales to your store.
Promotions can range anywhere from simple free shipping on qualified
purchase...
You can use your Shift4Shop's interface to create and distribute
newsletters to your customers and potential customers that sign up for
your newsletters. These functions can be accessed by going to your
site's Mailing Manager.
----------------------...
The Newsletter SmartLists dynamically group customers or mailing list
subscribers based on their history, allowing you to easily send out
newsletters to all customers who ordered a specific product, place an
order within a specific date, have an unpa...
CAN I GENERATE PRODUCT FEEDS FOR USE ON SHOPPING ENGINES?
Yes! Your Shift4Shop store has the ability to generate (and in some
cases upload) feeds formatted for the following shopping engines.
Have a look at the articles listed below to learn how t...
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SHOPZILLA / BIZRATE EXPORT
NOTE
You will need to have a Shopzilla / BizRate account before proceeding
with the process. If you do not have a Shopzilla / BizRate account,
you can sign up for one by clicking HERE
[HTTP://ME...
GOOGLE PRODUCT LISTING ADS
NOTE
You will need to have a Google Product Listing Ads account before
proceeding with the process. If you do not have a Google Product
Listing Ads account, you can sign up for one by clicking HERE
[HTTP://WWW.GOOGLE.COM/...
An autoresponder is a simple yet effective email marketing tool which
allows you to send a series of scheduled follow-up emails to your
shoppers; based on specific parameters you set within your store.
For example, you may have a need to send a fol...
Merchants can bulk import and export gift certificates for various
3rd-party group certificate marketing uses. The following instructions
are intended to illustrate how to do this on Shift4Shop.
-------------------------
ADDING A CAMPAIGN
The firs...
You can easily use your store's existing export function to create a
CSV file of your customers records and upload it to your iContact
account.
Note
If you do not have an iContact account, please first sign up with
their service [http://www.iconta...
You can easily use your store's existing export function to create a
CSV file of your customer records and upload it to your Constant
Contact account.
Note
If you do not have a Constant Contact account, please first sign up
with THEIR SERVICE [htt...
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SHOP.COM EXPORT
NOTE
You will need to have a Shop.com account before proceeding with the
process. If you do not have a Shop.com account, you can sign up for
one by clicking HERE [HTTP://WWW.SHOP.COM/ABOUT-LEARNMORE-A.XHTM...
* PROMOTION SETUP
* EXAMPLES
* FREE SHIPPING WHEN AN ORDER IS OVER $XXX
* BUY ONE, GET ONE FREE
* BULK DISCOUNT
* TROUBLESHOOTING
You may want to offer specific promotions at your store. Shift4Shop
allows you to configure any type of ...
* CREATE A MAILING LIST CUSTOMER GROUP
* CREATE A MAILING LIST
* CREATE AN EMAIL/NEWSLETTER
* SEND AN EMAIL/NEWSLETTER
* Check Status of Your
Sent Email/Newsletter Campaign
The newsletter feature allows you to send information on your pro...
Your store's Daily Deal module can also be modified to include
individual groups of deals.
This can be beneficial for merchants who'd like to have multiple daily
deals running at the same time on their stores but for different
categories, or perhap...
If you are sending your newsletter emails directly from your
Shift4Shop's MAILING MANAGER
[https://support.3dcart.com/3dcart/Knowledgebase/Article/View/204] (In
the Online Store Manager), you may have noticed that the footer of the
newsletter contain...
As a leading eCommerce software provider, Shift4Shop has partnerships
with several advertising channels that can help you drive traffic to
your store. Some of these providers in turn have offered advertising
credits exclusive to our Shift4Shop Mercha...
If you are using the Social Bookmarking service directly from ADDTHIS
[http://www.addthis.com/], you may sometimes notice that your URLs are
sometimes appended with a strange (3) hashtag and a series of
numbers/letters at the end.
For example, inst...
If you would like to have your store's gift certificates expire after
a certain amount of time, you can use Shift4Shop's Gift Certificate
with Expiration module.
This module allows you to set expiration periods for all of your
store's gift certific...
Shift4Shop's integration with Aweber makes it easy for you to send
subscriber information from your Shift4Shop store to your Aweber
account. Once there, the subscribers can be included in newsletters
sent directly from your Aweber account.
You can ...
Shift4Shop's integration with Drip makes it easy for you to send
subscriber information from your Shift4Shop store to your Drip
account. Once there, the subscribers can be included in your Drip
campaigns and broadcasts.
You can integrate your Shift...
If you have the Commerce Connector Add-on enabled on your Shift4Shop
store, the following steps will help you set it up.
* Log into your Shift4Shop Online Store Manager
* Using the left hand navigation menu, go to MODULES
* On the Modules pag...
Yes! As of version 9, the built-in promotion manager will allow you to
apply a coupon directly via URL. This can be useful in marketing
campaigns or other situations where you want to send customers a URL
that applies the coupon to their order, rathe...
Merchants on Shift4Shop Plus plans (and higher) can use the Scheduled
Promotions Module to have individual products placed at a sale price
for a specific time frame. Alternately, the module can be used to have
the store apply coupon promotions automa...
How can I List My Items on Instagram?
Users of the FACEBOOK SHOP MODULE can use that existing connection to
also list their items on Instagram. However, before you are able to do
this, you will need to be granted access to the catalog that
Shift4Sh...
For stores on the Plus plan and higher, Shift4Shop allows you to
create promotions that will apply to customers with a range of reward
point amounts that you specify.
This can help you attain frequent shoppers by giving your customers
incentive to ...
If you'd like to make a backup of your store's blog articles, you can
use the built-in export function found within your Blog module.
* Log into your Shift4Shop Online Store Manager
* Using the left-hand navigation menu, go to CONTENT >BLOG
*...
NOTE
The following article refers to an upcoming feature on Shift4Shop and
may not be available to your store just yet. Stay tuned for updates
when it is available.
Follow these steps to integrate your Shift4Shop store with
Facebook/Instagram Onsi...
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