Knowledgebase : Marketing
Best Practices for Sending out Newsletters/Bulk Email
NOTE The following are general recommendations for sending newsletters from your Shift4Shop eCommerce Store. While most of the suggestions are specific to settings and configurations within Shift4Shop, the concepts are still considered best practice...
Can I export my Blog articles?
If you'd like to make a backup of your store's blog articles, you can use the built-in export function found within your Blog module. * Log into your Shift4Shop Online Store Manager * Using the left-hand navigation menu, go to CONTENT >BLOG *...
Can I Schedule Promotions?
Merchants on Shift4Shop Plus plans (and higher; including the Free End-to-End eCommerce Plan) can use the Scheduled Promotions Module to have individual products placed at a sale price for a specific time frame. Alternately, the module can be used to...
Can I Apply a Coupon Promotion Via a Link?
Yes! As of version 9, the built-in promotion manager will allow you to apply a coupon directly via URL. This can be useful in marketing campaigns or other situations where you want to send customers a URL that applies the coupon to their order, rathe...
Can I re-use/re-send newsletters?
After a newsletter campaign is created you cannot re-use it since this would adversely affect the campaign's statistics and reporting. Instead, you will create a copy of a newsletter campaign and send it as its own, new campaign. Upon saving a newl...
Why do I get a 404 message when going to the blog?
If you receive a 404 error message when accessing your blog, it's possible that your store's blog may be missing a few things. In order to function correctly, the blog will need to have the following components. * LINK TO THE BLOG When creating/e...
Can I add Disqus to my Blog?
Shift4Shop has made it easy to integrate your Shift4Shop blog with Disqus for to offer you more robust blog commenting functionality. ------------------------- WHAT YOU WILL NEED: * A Shift4Shop Store with the SHIFT4SHOP BLOG [https://support.3d...
How do I change the footer image at the bottom of my newsletters?
If you are sending your newsletter emails directly from your Shift4Shop's MAILING MANAGER [https://support.3dcart.com/3dcart/Knowledgebase/Article/View/204] (In the Online Store Manager), you may have noticed that the footer of the newsletter contain...
How do I use the "Frontend - Blog Post" function?
The following is a technique that allows you to list your blog postings within your store's home page to instantly greet your visitors with blog information. This will require editing the HTML coding of your store's home.html template. PLEASE NOTE ...
How Do I Use My Shift4Shop Store's Newsletter Function?
* CREATE A MAILING LIST CUSTOMER GROUP * CREATE A MAILING LIST * CREATE AN EMAIL/NEWSLETTER * SEND AN EMAIL/NEWSLETTER * Check Status of Your Sent Email/Newsletter Campaign The newsletter feature allows you to send information on your pro...
How do I set up Promotions?
* PROMOTION SETUP * EXAMPLES * FREE SHIPPING WHEN AN ORDER IS OVER $XXX * BUY ONE, GET ONE FREE * BULK DISCOUNT * TROUBLESHOOTING You may want to offer specific promotions at your store. Shift4Shop allows you to configure any type of ...
How Do I Use the Shop.com Feed Export?
------------------------- SHOP.COM EXPORT NOTE You will need to have a Shop.com account before proceeding with the process. If you do not have a Shop.com account, you can sign up for one by clicking HERE [HTTP://WWW.SHOP.COM/ABOUT-LEARNMORE-A.XHTM...
How do I import my Shift4Shop Store's Mailing List to Constant Co...
You can easily use your store's existing export function to create a CSV file of your customer records and upload it to your Constant Contact account. Note If you do not have a Constant Contact account, please first sign up with THEIR SERVICE [htt...
How can I import my Mailing List to iContact?
You can easily use your store's existing export function to create a CSV file of your customers records and upload it to your iContact account. Note If you do not have an iContact account, please first sign up with their service [http://www.iconta...
How do I use Group Certificates?
Merchants can bulk import and export gift certificates for various 3rd-party group certificate marketing uses. The following instructions are intended to illustrate how to do this on Shift4Shop. ------------------------- ADDING A CAMPAIGN The firs...
How do I use the Google Product Listing Ads Feed Export?
GOOGLE PRODUCT LISTING ADS NOTE You will need to have a Google Product Listing Ads account before proceeding with the process. If you do not have a Google Product Listing Ads account, you can sign up for one by clicking HERE [HTTP://WWW.GOOGLE.COM/...
Can I Generate Product Feeds for use on Shopping Engines?
CAN I GENERATE PRODUCT FEEDS FOR USE ON SHOPPING ENGINES? Yes! Your Shift4Shop store has the ability to generate (and in some cases upload) feeds formatted for the following shopping engines. Have a look at the articles listed below to learn how t...
Why won't my Blog display?
CHECK FOR THE FOLLOWING: MODULE - Make sure the blog module is enabled * Go to MODULES * Use the search bar at the top and type in "blog" * When the module appears, ensure there's a mark in the "Enable" checkbox. SITE CONTENT - Make sure yo...
What are the Newsletter SmartLists?
The Newsletter SmartLists dynamically group customers or mailing list subscribers based on their history, allowing you to easily send out newsletters to all customers who ordered a specific product, place an order within a specific date, have an unpa...
How do I use the Blog feature?
Shift4Shop's built-in blog feature allows you to create a blog within your store with just a few clicks. This article contains the following sections. Please click on a link below to be taken to its respective topic. * ENABLE THE BLOG MODULE ...
How does the Mailing Manager work?
You can use your Shift4Shop's interface to create and distribute newsletters to your customers and potential customers that sign up for your newsletters. These functions can be accessed by going to your site's Mailing Manager. ----------------------...
How do I use the Promotion Manager?
The Shift4Shop Promotion manager is a powerful tool that lets you set special discounts and enticements for your customers and help drive traffic and sales to your store. Promotions can range anywhere from simple free shipping on qualified purchase...
Why don't my subscriber names, addresses, cities, states, zip cod...
When editing your Newsletter Emails/Mailing List's CSV file, you may notice that several of the CSV columns are not populated with information. For example, Name, Address1, Address2, etc. This is because this information is not typically asked for ...
Why doesn't my newsletter send out?
When creating a newsletter/email in the Shift4Shop Online Store Manager you will need to first send a test message to make sure the letter sends out correctly. If you do not receive the email when you send the test, please double check your settings....
How does the Mailing List feature work?
The Mailing List allows visitors to sign up for your newsletters. This list of Newsletter subscribers is stored separately from your store's customer list. ------------------------- SIGNING UP FOR THE MAILING LIST By default, the Mailing List sign...
How can I send an email newsletter to my customers?
To send an email newsletter to your customers, use Shift4Shop's Mailing Manager.The mailing manager is accessed from: MARKETING >NEWSLETTERS CREATING A NEWSLETTER EMAIL. * Click "Create a Newsletter" on the top right of the page * Add a name f...
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