When sharing store links on Facebook, product images and details that
are included on the link are dependent on the store's OPEN GRAPH META
TAGS [https://support.3dcart.com/Knowledgebase/Article/View/309]. For
the most part, this should include the p...
If you are using GOOGLE TAG MANAGER
[https://marketingplatform.google.com/about/tag-manager/] for your
eCommerce site, you may follow these steps to add the required
scripts.
* Log into your Shift4Shop Online Store Manager
* Using the left hand...
Shift4Shop Merchants (Plus Plan and Higher; including the Free
End-to-End eCommerce Plan) can view their stores live SEO traffic
stats on their Product, Category, Blog and Extra Pages.
The information posted for view will be gathered from both Goog...
Google Search Console might report issues detected on your product
pages, it's important to understand the nature of these in order to
take action to resolve them.
The following is a list of the Structured Data that is present on the
Core Themes's ...
The following is a common error that appears when checking AMP
[https://support.3dcart.com/Knowledgebase/Article/view/838] on your
product pages using Google's
AMP TEST
TOOL.
INVALID LAYOUT...
Google Analytic's Enhanced Ecommerce functionality allows the
measurment of user interactions with your products and the user's
shopping experience, including: product impressions, product clicks,
viewing product details, adding a product to the cart...
* ISSUE:
When performing a search on Google or Bing for a specific store
category, you are seeing generic content information rather than
details about the page.
* CAUSE:
Not having meta tags.
In the absence of a meta description, Google & Bi...
Accelerated Mobile Pages (AMP) is a Google-backed project designed as
an open standard for any publisher to have pages load quickly on
mobile devices. When a page is indexed and listed on Google, the
search engine will favor AMP enabled pages so that...
The following steps will allow you to integrate your Shift4Shop
store's products with Facebook Ads technology. For information on
setting up and using your Facebook ads account, please click HERE
[https://www.facebook.com/business/learn/facebook-ads-...
* ISSUE
Google Analytics is crediting PayPal (or other off site payment
gateway) as a referrer
* SOLUTION
Add referral exclusions to your Google Analytics account settings.
Google Analytics recognizes where incoming traffic was immediately
be...
* ISSUE
When searching for your domain on Google, the result shows a essage
reading: "A description for this result is not available because of
this site's robots.txt"
* CAUSE
You are using the temporary *.s4shops.com _(or *.3dcartstores.com)_
U...
WHAT ARE TWITTER CARDS?
Twitter Cards allow you to append media such as product images and
pricing information to tweets about your products. This can be a great
way to represent your items on Twitter and (hopefully) drive sales!
More information ...
You can easily add Social Icons to your Shift4Shop site by simply
providing the URL to your social media channels directly inside the
Shift4Shop Online Store Manager. Here's how!
TIP
If you aren't using it already, Social Media is a great way to
a...
For SEO purposes, your Shift4Shop store will automatically provide
your store with several dynamic SITE MAPS
[HTTPS://SUPPORT.3DCART.COM/KNOWLEDGEBASE/ARTICLE/VIEW/57] including
Product, Category and Manufacturer index pages.
These are created usin...
Mastering Search Engine Optimization (SEO) is one of the most daunting
tasks in eCommerce Store management. Fortunately Shift4Shop makes this
easy to manage with our built in SEO tools.
Shift4Shop merchants have an area of the Shift4Shop Online Sto...
h1 tags can be an important part of your site's Search Engine
Optimization (SEO) parameters since they are used by search engines to
properly index and catalog your pages.
By default, Shift4Shop's templates are optimized to automatically
include
When someone performs a search for any topic on Google, the search
result page will display a main headline link at the top of the search
listing and a few lines of what's on the page directly below the link.
These few lines of page information are c...
You can easily generate a feed of your products for use on Google
Shopping by using Shift4Shop's Automated Google Product Feed service.
This article will show you how to use the service and generate the
feed for your Google Merchant account.
This a...
When running a Google PageSpeed test on your store's domain, one of
the suggested corrections is to "Eliminate render-blocking JavaScript
and CSS in above-the-fold content" and a variety of suggestions will
be made.
Unfortunately, the CSS and JS el...
Shift4Shop offers our customers a sitemap that we regenerate for your
store on a daily basis. When we regenerate the sitemap it will then
include all changes and updates you have made within the previous
24-hour period.
Often times you may like to ...
* ISSUE:
You would like to block a particular bot from crawling/indexing your
site
* SOLUTION:
Edit your store's Robots.txt file.
To begin:
* Log into your Shift4Shop Online Store Manager
* Using the left hand navigation menu, go to MARK...
Google Analytics tells you everything you want to know about how your
visitors found you and how they interact with your site. You'll be
able to focus your marketing resources on campaigns and initiatives
that deliver ROI, and improve your site to co...
You can easily keep track of your RSS feed statistical analytics with
Google's FeedBurner tool. As part of your Shift4Shop store, you also
have the ability to add your site's blog section as an RSS feed for
analysis. This tutorial will outline the ba...
A sitemap is used to tell search engines about pages on your store
that they (the search engines) might not otherwise find through
regular site crawling.
Shift4Shop makes it easy to create your own store's sitemap.
Furthermore, if you're using GOOG...
On your Shift4Shop store, the paths to your product and general site
content pages are usually constructed in the following fashion:
domain.com/pagename.html
However, sometimes there may be alternate versions of your page URLs
that can be listed ...
While your Shift4Shop store will generate SEO friendly page names and
URLs based on the product's name, there may be situations where you'd
like to control the _exact_ way a page is labeled.
Perhaps your pages enjoyed special rankings based on a sp...
Open Graph Meta Tags are special properties that are added to each of
your product listing pages which will control specifically _how_ your
products are displayed on Facebook when someone uses either the
Facebook "Like" or "Send" buttons.
----------...
You can add a Facebook "Like" button directly onto your product pages
that will allow your shoppers and site visitors to click a Like button
on a product in your store and have the "Like" posted to their
Facebook Timeline. This allows the item to be ...
Shift4Shop allows you to export and import your 301 redirects via CSV
file! This can be helpful if you are moving to Shift4Shop from an
different hosting service, and you want to preserve your existing SEO
rankings by utilizing the same file paths yo...
Users of the Google Search Center may be getting messages regarding
"blocked resources" in their Google Index. The messages may also
contain a subscript stating that "_Rendering without this resource
might impair the indexing of your web pages_."
T...
Social Bookmarking allows you to share your products and promotions
anywhere and boost traffic to your site. It only takes seconds to
install the "AddtoAny" social bookmarking tool and it's free! Your
product pages will provide your visitors with the...
In some cases, you may need to actively prevent search engines from
indexing your Shift4Shop store. This is typically needed when you are
developing a _copy_ of your store on Shift4Shop and - since it likely
contains the same product information as y...
* ISSUE
Google indexing is reporting that your store's items are missing
microdata for the items' condition.
* SOLUTION
Change your product's listing page to the default listing_0.html
template which contains the required microdata coding for co...
Here is a quick list of settings to check for which may cause your
custom file names to not work:
* In MARKETING >SEO TOOLS section, make sure the "Custom File Names"
checkbox is checked.
* In the MARKETING >SEO TOOLS section, make sure you cli...
When using Adwords, Google will automatically add Auto-Tagging to your
URLs if you do not customize your options. This will cause all your
links ending in ".html" to fail when google adds thier tags to them.
This article will explain this in depth an...
If you have switched the DNS of your domain to the Shift4Shop servers
to Go Live, yet the "*.s4shops.com" still displays in the URL for
search engine results (Google, Yahoo Search, etc.), you will need to
take a look at a few of your settings.
NOTE...
* ISSUE:
Google Merchant Center reports that it cannot correctly index images
on my Shift4Shop store.
* CAUSE:
The robots.txt used for the HTTPS version of the site is set to block
Googlebot access
When you generate a feed from your store for ...
PROBLEM
When navigating the store, links to some products or categories
result in the following error message:
BAD REQUEST - INVALID URL
_____________________________________________
HTTP Error 400. The request URL is invalid
CAUSE
Your produ...
One of the most powerful tools a website owner has at their disposal
is Google Search Console (previously known as WebMaster Tools). This
is a free service that Google offers to help domain owners optimize
their sites for search engine rankings as we...
If you have an existing website which you are migrating over to
Shift4Shop, you can use 301 redirects to preserve your established
URLs to your new Shift4Shop website.
A 301 redirect simply takes the entered URL for a requested resource
and redirec...
Your Shift4Shop store has a file called Robots.txt installed within
its system that actively blocks certain pages from being indexed by
search engines.
As a Shift4Shop Store Owner, you can edit your store's robots.txt file
by navigating to the foll...
To correct this, you'll just need to update the Store URL in your
Shift4Shop settings.
You may do this by using the following steps. From your Online Store
Manager go to:
* SETTINGS >GENERAL >STORE SETTINGS
* Click on the "Store" tab along th...
This is a common issue that occurs when you try to add your own cutom
meta-tags to your products so that they are directly compatible with
social media sources like Pinterest, instagram and other services.
When saving the edited meta tags, the syst...
Your Shift4Shop store comes with a dynamically generated sitemap which
can be submitted to both your Google and Bing Webmaster Tools
services.
SUBMITTING YOUR SITEMAP TO WEBMASTER TOOLS
When adding your sitemap to your Google or Bing's Webmaster T...
In a previous article, we explained how the store dynamically gnerates
a sitemap for Search Engine submittal.
The following is a list of what's included in the default Sitemap
* PRODUCT PAGES
* CATEGORY PAGES
* SITE CONTENT PAGES
* BLOG P...
Shift4Shop makes it easy for you to have SEO meta tags on your web
pages. Furthermore, your meta tags can be fully customized as you
please.
META TAGS
Meta elements provide information about a given webpage, and are most
often used to help search ...