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Make Sure Your Holiday Sales Don’t Create A Sales Tax Headache
Posted by Mike Plaster on 13 December 2019 11:00 AM

According to eMarketer forecasts, U.S. retail sales over the holidays will top $1 trillion for the first time this year — with ecommerce sales projected to climb to more than $135 billion.

And thanks in part to the compressed shopping season between Thanksgiving and Christmas, the annual crush in 2019 could be more pronounced than ever before: In addition to predicting an even higher amount for online sales ($143 billion), Adobe Analytics projected that online retailers would see $29 billion in revenue over the five days between November 28 and Cyber Monday alone, with every day in November and December surpassing $1 billion in sales.

Are you ready?

Provide a Great Post-Checkout Experience with
Posted by Rohan Rinaldo Felix on 12 December 2019 11:00 AM

Today’s customers are an unforgiving bunch with a low tolerance threshold for mistakes by retailers. They do not hesitate to take their grievances online in an attempt to name and shame retailers into acting on them quickly.

The social media pages of most brands with eCommerce stores are littered with negative reviews from customers who have faced delivery delays or damaged parcels.

How to Make 2020’s Hottest Graphic Design Trends Work for Your Brand
Posted by Alice Corner on 10 December 2019 11:00 AM

You’ll often hear people talk about the newest graphic design trends as if they are some sort of law that you have to abide by – that’s absolutely not the case. Instead, you should take inspiration from everywhere and create a style that is workable for your brand.

Your design style should feel like a constant evolution of your brand, with your graphics shifting and stretching what your brand style is without ever being a complete overhaul. Different types and styles of graphics have different purposes and it’s important to find a style that works for you.

What Is the CCPA and What Does It Require Business Owners to Do?
Posted by [email protected] (Guest Author) on 09 December 2019 11:00 AM

By now you’ve probably already heard about the CCPA, California’s upcoming privacy law which is being compared to the likes of the GDPR. Data law in general can be complex and bogged down in legal jargon, making it difficult to get an actual idea of the requirements and what’s practically required. In this post, we’ll dissect the main requirements and outline how you can meet them in a straightforward and actionable way.

How to Use XML Sitemaps to Boost SEO
Posted by Natalya Dyatko on 06 December 2019 11:00 AM

With the advent of Google, SEO practices are evolving at a much faster pace than ever. However, the flux of a standard optimizations no longer caters to modern internet users. In fact, it makes perfect sense to adapt to new changes that were inconceivable yesterday.

Over the years, XML sitemaps have become important for building a long-term foundation on every website. Your quest to thrive in the realm of web inherently depends on flawless XML sitemaps. It’s no wonder that the recent popularity and awareness of XML sitemaps has managed to capture everyone's interest. However, sitemaps aren't new, going as far back as initial SEO practices.

What's even more interesting is that SEO specialists deem the XML sitemap as one of the most misunderstood and misused tools. This article will touch on the exact nature of an XML sitemap and the way you can utilize yours to boost SEO.

Ecommerce Trends for 2020: What to Expect and How to Prepare
Posted by [email protected] (Guest Author) on 05 December 2019 11:00 AM

Ever-growing and ever-changing — these are two characteristics that best describe the current state of eCommerce. Online shopping attracts more and more users, seamlessly merging with their daily routines. That is why it’s extremely important to deliver relevant customer experiences and make their digital journey as flawless as possible.

5 Tips to Grow Your Cannabis Ecommerce Store
Posted by Laura Harvsey on 03 December 2019 11:00 AM

It seems that every day, more states and countries are legalizing marijuana for medicinal or recreational use. As cannabis commerce becomes less restricted, opportunities are growing and business is booming. The expansion of eCommerce platforms coinciding with the advent of cannabis legalization means that you have the ideal outlet for selling CBD oil and related merchandise beyond your local dispensary. If you want to start your own cannabis online store, keep reading for tips on building your website for success while staying legal.

Google’s FAQ Structured Data: What It Is & How to Optimize
Posted by [email protected] (Jimmy Rodriguez) on 02 December 2019 11:00 AM

Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ and How-To results, and how can you mark up your website’s pages so they include the structured data that Google’s looking for? Let’s take a look at the news and dive into how it all works.

Should You Offer Guest Checkout in Your Online Store?
Posted by Pratik Dholakiya on 29 November 2019 11:00 AM

Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering guest checkout is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%.

How to Increase eCommerce Conversions with Video Marketing
Posted by Roman Daneghyan on 28 November 2019 11:00 AM

From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.

According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.

A new study researched by Cisco predicts that, by the end of 2019, video will represent more than 80% of all internet traffic; for the United States alone, it will be over 85%. These stats simply show how important videos have become today to market a business – especially when it comes to eCommerce.

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