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Types of eCommerce Business Models, Websites, and Platforms
Posted by [email protected] (Gonzalo Gil) on 21 March 2019 10:00 AM

There's no doubt that eCommerce has grown exponentially and continues to grow every year. Today, we've reached an age in which a business without a website is at a severe disadvantage. But you shouldn't look at an eCommerce website as something you simply "need" to have in order to survive (although you do). Instead, look at it as a vast opportunity for your business to reach a level of growth and success that wouldn't have been possible before the advent of the internet.

A lot goes into eCommerce. Business owners have already needed to deal with products, sourcing, accounting, and other considerations, but today you also need to think about software, social media, and other essentials of doing business on the internet. There are hundreds of solutions available, and this presents an overwhelming amount of choice that can leave the uninitiated feeling confused as to what is the best option for their business at any given time.

If you're thinking that eCommerce overall sounds complicated, you're right — but it's not impossible to understand, by any means, even if you're completely new to the idea of running a business online. Your education in the workings of eCommerce can start now, by understanding the numerous different aspects to an online business. Even if you're already a bit knowledgeable about eCommerce, this is a good place to shore up your expertise.

So, what do we mean by "different aspects of eCommerce?"

Best Website Usability Testing Tools to Improve Your Website
Posted by [email protected] (Gonzalo Gil) on 19 March 2019 10:00 AM

The meaning of the term “website usability” seems fittingly obvious just from its name. It is the measure of the ease with which people can use your website. Less obvious is how one goes about measuring it.

In this article we'll provide more information on website usability, including why it is important and how you can test your own website for it.

What is Usability Testing?

Usability testing entails testing a website for how easily it can be used. This can involve checking a wide range of different factors, including but not limited to your sitemap, graphics, metadata, code grammar, and content. All of this is used to measure certain elements that can affect user experience (see the section “What Website Elements Impact Usability?” below).

How to get a free domain for your website
Posted by Alejandro Vasquez on 18 March 2019 10:00 AM

When you invite someone to your home for the first time, you have to tell them how to find you. The easiest way to do this would be to simply give them your address.  From there they can navigate directly to your home.

Similarly, a domain is your website's address.  It’s how visitors will find their way to your website. Selecting your domain is an important step, as not only will it affect how easily your customers find you, but it can also help improve SEO for your brand.

Additionally, once you’ve selected your domain, you don’t want to change it down the road. That can make it more difficult for established customers to find you, and you’ll have to make changes to all of your marketing materials.

We will walk you through domain registration, the reasons you need a domain name, the best ones to select from, and how to get a domain name for free.

Things You Should Know Before Crafting an Effective Link Building Strategy
Posted by Vanessa O. Piccone on 15 March 2019 10:00 AM

Link building should be a fundamental stage of your SEO strategy. If you’re just getting started at SEO, don’t freak out! Building and conducting a link building strategy can be done smoothly with these practical tips.

The whole process of link building consists of manually getting links from other websites to your own with the ultimate goal of increasing both traffic coming from different parts of the web (referral traffic) and increasing the authority of a website.

To get started, let’s take a look at the things that could influence the results that you get.

Do You Need to Blog for eCommerce Websites?
Posted by Karen Evans on 14 March 2019 10:00 AM

The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.

Before I even go any further, here are some interesting statistics to consider:

  • More than 50% of blog readers are online shoppers.
  • 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
  • 60% of customers feel more connected to businesses after reading unique blog posts on their websites.
  • 47% of online shoppers read three to five articles before engaging with an eCommerce business.

These stats are certainly food for thought but alone aren’t necessarily enough to convince you to get blogging.

10 eCommerce Web Design Trends to Look For in 2019
Posted by Jitin Mishra on 12 March 2019 10:00 AM

High quality web design is likely to attract more visitors and increase traffic to your website. For any website to be effective and successful, it is crucial to keep current with website designs and trends. A web page that looked modern and sleek in 2018 could be obsolete and outdated in 2019.

It is in this regard that web designers and eCommerce development companies are working round the clock to keep up with eCommerce web design trends in 2019.

Whether you own a small business or a large multi-international organization, it is of the paramount essence to keep up with these trends in order to keep the visitors landing on your webpage, staying there to browse, and hopefully making a purchase.

But how can you achieve the aforementioned scenario? It is important to realize that your web page should be as user-friendly as possible, easily navigable, and eye-catching.

Since there are many competing businesses in the free and open market structure, you should always ensure that your web design creates a lasting impression on the visitors who land on it and gives you an upper hand over all the other competing web pages.

Importantly, your webpage is what connects your customers to the type of product or service you offer online. To maximize the number of carts that convert to purchase, you have to seek web design services that are current and trending.

With that in mind, here are the top ten web design trends that you should be looking for in 2019.

Angry Customers? Here, Try This: How to Optimize Your Customer Service Process
Posted by Zara Walker on 11 March 2019 10:00 AM

You’ve purchased a radio, but for some reason you just can’t get it to work. It’s still under warranty, so the logical thing to do is call the manufacturer.

After an hour on hold, listening to elevator music, you give up. You then decide to email the company but the email bounces.

As a last-ditch attempt you reach out via their Facebook page, only to be met with silence. Not even an automated acknowledgement of your message.

Infuriated, you vow to never, ever buy anything from this brand again.

You’d like to think that this isn’t a familiar scenario. However, there is a reason a company will be appreciated for excellent customer service: it’s not that easy to get it right. It’s not just about ‘the customer is always right’ because frankly, sometimes they just aren’t. But, that doesn’t mean that you should let your company's customer service slide.

Yes, there will be consumers that you can’t please, but more often than not, a little help and understanding is enough to get that 5-star customer service rating.

Push and Pull: The Foundation of Selling with Your Online Shop
Posted by Chiara Algarotti on 08 March 2019 11:00 AM

Attract customers, attract customers, attract customers. That’s your main obsession, isn’t it? Of course it is – as an ecommerce owner, it’s impossible to forget that you need customers to increase your sales.

The question here is how? What’s the best strategy to sell online with an online shop? That’s precisely what we’re going to talk about in today’s post. Today we’ll share with you the two main concepts on which every sales strategy is based. And because of how well they combine and work together, they are often successful.

Here we will teach you about push and pull — the foundation of all sales.

7 Web Design Strategies That Will Lead Your Marketing Business
Posted by Emily Bartels on 07 March 2019 11:00 AM

One key part of marketing these days is web design.

What are the best ways to really create the best site that you can? Which elements should you implement in order to engage the user?

Here are the top web design strategies that will take your marketing business to the next level.

10 Growth Hacking Tips to Generate Leads with Mobile Marketing
Posted by Matthew J. Fritschle on 05 March 2019 11:00 AM

Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.”  - Neil Patel

Like marketing expert Neil Patel said, the mobile revolution has completely changed the face of business. Today, it’s all about smartphones and the mobility they give us as consumers.

To illustrate, mobile marketing statistics show that there are now more global mobile users than desktop users. 95% of Americans own some sort of cellphone, and 77% specifically own a smartphone. Additionally, 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. 44% use tablets.

In other words, you need to know how to handle mobile marketing if you plan on staying relevant in the years to come. Part of this means optimizing your website and online footprints so you can capture as many leads as possible and later convert them.

And because people behave differently on mobile than on desktop, your lead generation strategy needs some adjustments. You must make sure your mobile users have all the information they need to connect with you.

That’s why today, we’re covering 10 mobile marketing tips and ideas to generate more leads. Let’s get started.

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