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Aug
19
7 Reasons Why Good Orders Can Look Like E-Commerce Fraud
Posted by Rafael Lourenco on 19 August 2019 10:00 AM

One of the greatest challenges you face as an online retailer isn’t losing money to fraudsters. It’s losing money when legitimate customer transactions are incorrectly flagged as fraudulent and declined.

In fact, according to Riskified, a whopping 35% ­- 80% of declined orders are legitimate. To clarify, these are transactions that may, on the surface, appear to be fraudulent, but are actually real orders placed by good customers.

These false declines, also called false positives, hurt online businesses in many ways. When a customer receives notice about a declined transaction, the customer becomes frustrated, embarrassed, and aggravated. In fact, a report by Javelin found that as many as 39% of online shoppers who are falsely declined choose to not return to that store again. Worse, these disgruntled customers often vent their anger to their social media network. An American Express study found that consumers tell an average of nine people about their good experiences—but they tell 16 people about the bad.

All told, U.S. merchants lose nearly $118 billion each year to falsely declined transactions—more than 13 times the cost of credit card fraud.

Clearly, false declines are a major problem for online merchants—more so even than e-commerce fraud. But, few online businesses are even aware of the problem, much less prepared and able to do something about it.





Aug
16
eCommerce Metrics that Matter: Advertising, Storefront and Shipping
Posted by Brooklin Nash on 16 August 2019 10:00 AM

Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.

Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.

Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”

The most important of these metrics span advertising, storefront and shipping metrics.





Aug
15
15 Things That Can Affect Your 2019 Online Sales
Posted by Micheal Rehal on 15 August 2019 10:00 AM

As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?

These are a few of the many questions that are being asked by inquisitive minds, and if you are one of those people, this article is for you.

These advancements in technology have a huge role in the rapidly advancing scenario of sales, as the world becomes more connected and businesses get access to better ways to boost their ideas and products.

Here are a few factors that can make or break your sales in 2019:





Aug
13
How to Increase Your Conversions with Google Shopping
Posted by Neil Thomas on 13 August 2019 10:00 AM

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known as a "marketplace," but rather an advertisement platform that suggests applicable content, and is classified as a branch of Google AdWords. In this way, it's actually great for retailers. When a shopper clicks on one of these product links, they are directed to the retailer's site if they want to make a purchase.

This then opens up a whole new variety of possibilities: upsells if they see other products that interest them, brand information for trust, and perhaps you even have a blog they might subscribe to, thus gaining a potential long-term customer. Aside from this, if you're already using Google Shopping, you may not be correctly optimizing your advertisements to target the right customers.

If we've piqued your interest, keep on reading to discover the best tips to increase your conversions with Google Shopping.





Aug
12
7 eCommerce Marketing Mistakes to Avoid
Posted by Jacel Booth on 12 August 2019 10:00 AM

You’ve worked hard to build your online store. Now, it’s time to build your eCommerce marketing plan to prepare for launch.

Since you’re competing against millions of eCommerce sites, you need to stand out. As you map out your strategy, here’s a list of top eCommerce marketing pitfalls you should avoid.

Preventing these mistakes will help you rise above your competitors.





Aug
9
Does Your Web Design Business Need a Rebrand?
Posted by Nick Brown on 09 August 2019 10:00 AM

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is not on satisfying levels, sales are down, the initial design and strategy were not on par, or maybe you simply have grown bored of the old strategies. Usually, the main culprits are your brand and your website, as they are crucial parts of your success. If one is a little off, the other can suffer as well, so it can be difficult to figure out which one is lacking.

Let’s cover all the key points involved in a business rebrand. How, when, and why should you do it?





Aug
8
How Will Digital Marketing Change in 2019?
Posted by Harpeet Munjal on 08 August 2019 10:00 AM

Change is the only constant thing in life. One’s ability to adapt to those changes will determine your success in life” – Benjamin Franklin.

2019 is almost halfway over, and we’ve already seen many latest technologies, techniques and processes that are changing trends in digital marketing. In this guide, you will learn how to adopt these latest changes and grow your business. So, let’s dive in and see trending in 2019 for digital marketing:





Aug
6
Cart Abandonment Solutions That Go Beyond the Shopping Cart
Posted by Colton Bradshaw on 06 August 2019 10:00 AM

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.





Aug
5
Marketing Your B2B Website for eCommerce Success
Posted by Alejandro Vasquez on 05 August 2019 10:00 AM

When people think of online stores, most of them think specifically of business-to-consumer retailers, also known as B2C stores. It only makes sense, as the largest shopping sites in the world generally follow this particular business model. When you visit and make a purchase on Amazon, Wal-Mart, or eBay, you almost always do so as an individual consumer. This may explain why the majority of eCommerce websites mimic these online giants and operate as B2C enterprises.

However, B2C is not the only possible route you could take as an internet-based entrepreneur. Instead of catering to consumers, you could encourage other businesses to make purchases from your own business. This is called business-to-business eCommerce, or B2B eCommerce. You probably know more examples than you think just from running an online business. These include graphic designers, call centers, marketing agencies, web and app developers, and, of course, eCommerce platforms.





Aug
2
The Risks of Dropshipping
Posted by Alejandro Vasquez on 02 August 2019 10:00 AM

There are many benefits to adopting dropshipping as the model for your eCommerce business. The benefits include relatively low start-up costs; a major reduction of how much of the supply chain you need to manage; and great scalability as your business booms over time. With that said, not every business would benefit from dropshipping, and not every business owner will find it to their liking — not necessarily due to the fault of the person, but due to the nature of the model and the associated risks.

If you are curious about this method of running an online store, you cannot simply dream about the upsides and ignore everything else. It would be wise and responsible of you to also learn about the potential downsides. By arming yourself with this knowledge, you can decide whether the business model is even right for your business, and if so, you can figure out how to make the most out of it. Here is some information about the risks of dropshipping.






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