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Nov
12
6 Biggest Differences Between B2B and B2C eCommerce
Posted by Ryan Gould on 12 November 2019 11:00 AM

While eCommerce may be seen as one universal market, there can be some stark differences between the world of B2B & B2C eCommerce. Whether you’re an established business owner or an aspiring one, it’s important to know how both forms of eCommerce differs when it comes to decision making, pricing, marketing, and other business practices.





Nov
11
10 Best Scheduling Apps & Booking Software to Increase Productivity
Posted by Jessica Grioua on 11 November 2019 11:00 AM

Whether you’re dealing with booking clients for your spa service, or you’re scheduling meetings with your employees, you’re going to need a way to set that up. Of course, you can enter everything in manually – but, that method is bound to leave you with endless mistakes that lead to lapses in productivity and loss of sales. By utilizing a scheduling app or booking software to automate your processes and make them more convenient and accessible for both employees and clients, you’ll see a boost in sales and productivity in no time. But, there’s a lot of options to choose from, so we’re going to go through our 10 favorite picks for booking and scheduling software.





Nov
8
How Google’s Nofollow Changes Will Impact Your Link Building Strategy
Posted by [email protected] (Jimmy Rodriguez) on 08 November 2019 11:00 AM

15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you? Should you be using any of these attributes? While answers are still unclear, here’s a few things that you should keep in mind when optimizing your nofollow links in 2020 and beyond.





Nov
7
SEO vs. SEM: Which is Best for Your Online Business?
Posted by Jimmy Rodela on 07 November 2019 11:00 AM

The marketing method you choose can easily make or break your eCommerce business.
It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.

In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?

Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”

Is there really a difference between the two (aside from their last letters)? Would you benefit more from SEO over SEM? Or is it the other way around? In this post, I’m going to answer these questions.

But before we get into the whole SEO vs. SEM debate, it's important to first understand a bit more about the two. So, let’s start with SEM.





Nov
5
5 Sure-Fire Ways to Build A Strong Ecommerce Brand
Posted by [email protected] (Guest Author) on 05 November 2019 11:00 AM

Do you know what Rolex and Starbucks have in common? Or Mercedes Benz and Apple?

Ingenious products aside, these are some of the most renowned and globally recognized brands in the world that most people want to engage with. 

Not businesses, but brands.

These brands invoke a sense of strong emotion and passion in their engagements and interactions that drives people to want to be associated with them.

This is branding – a strong intangible force that moves people. Being a brand is what has enabled these businesses to become leaders in their space and achieve immeasurable success on a global scale. You need to do the same for your eCommerce business. The key to successful sustenance and massive growth lies in being able to transform your humble eCommerce business into a powerhouse brand.





Nov
4
Top 4 Chinese Dropshipping Suppliers You Need to Know
Posted by Karen Li on 04 November 2019 11:00 AM

Working with reliable suppliers that can provide high-quality service is a critical step to the success of your dropshipping business. It can be frustrating to find a product that you like and think will sell well, only to find that suppliers aren’t able to work with you. Because of this, you feel you might lose the chance to your success that may never come back. To solve this problem, I’ve gathered a list of the top Chinese dropshipping suppliers for you to consider.





Nov
1
Why Businesses Should Care About Uptime Guarantees
Posted by [email protected] (Guest Author) on 01 November 2019 10:00 AM

As an e-commerce business, you want customers to be able to reach your site any time of the day or night. So, what happens when your site is not available due to your hosting company? You lose sales and possibly customers.





Oct
31
Top B2B eCommerce Trends That You Should Look Out For
Posted by Alejandro Vasquez on 31 October 2019 10:00 AM

Keeping up with the latest trends is vital for anyone running a business. Dedicated entrepreneurs and online store owners should always be vigilant of the newest developments in technology, as well as the most recent research on customer behavior. If you are aware enough and quick-witted enough, you can make more informed decisions about everything related to your overall strategy: which innovations to use, which directions to take, and which updates to make on your website. Watching the trends for long enough may even allow you to set the trends yourself, placing you at the vanguard of your industry.

This is especially crucial for businesses that rely on B2B transactions. The average consumer has little need for studying the changes in the online market, nor for learning about the best new tools and resources in the world of eCommerce. However, if your customers are businesses, they may be learning everything they can about precisely those subjects, so they, too, can apply their knowledge to their own strategies. If you plan to sell to a customer, you must think like a customer. If you run a B2B enterprise, you must not just think like a business, but rather like a business customer.

Luckily, more than a few organizations and private companies on the internet also think like business customers. They know that plenty of people want to stay on top of any current developments, so they conduct research and release their findings. To help you stay one step ahead of competitors and customers alike, we have amassed some of the more notable results of recent studies. Feel free to take inspiration from our list of B2B eCommerce trends.





Oct
29
How to Sell Digital Products on Your Website
Posted by Vijay Chelakkat on 29 October 2019 10:00 AM

Digital products offer great opportunity for building an eCommerce business without any material inventory. Compared to physical products, they pose less hassles in terms of fulfillment. In the current eCommerce landscape, selling digital products can be a lucrative prospect for a lot of entrepreneurs, technology enthusiasts, artists, educators, freelancers, and more. Today, let’s explore different digital products and how you can sell them through your website.





Oct
28
12 Tips to Increase Conversions with User-Generated Content
Posted by [email protected] (Narendar Rajagopalan) on 28 October 2019 10:00 AM

Customers love to interact with eCommerce stores now more than ever, especially with their journeys now merging online shopping with in-store retail. What most online stores may not be aware of is that UGC, or user-generated content, can directly affect an online store’s conversion rate. UGC can take the form of many types of content, including customer reviews, social media posts, and video content.






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