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May
24
Dropshipping: The Least Expensive Way to Start an Online Store
Posted by Alejandro Vasquez on 24 May 2019 10:00 AM

The internet has changed so much about the way we consume products. All kinds of niches for products and services once impossible to find are now as easy to reach as a simple Google search. Thanks to various tools, software, and algorithms, customers can receive a more personalized shopping experience than in the physical world. Similarly, social media and other technologies greatly facilitate communication between business owners and their patrons. These are just a few out of many examples.

This is true for the other side of the process as well: the invention of eCommerce has changed the way people create and operate businesses just as much as the way people buy from them. Perhaps the most prominent is that even the smallest of small businesses, entrepreneurs who cannot afford a brick-and-mortar store, can make significant profits from a purely digital presence. All they need is the right combination of high-end technology, the know-how needed to optimize that tech, savvy marketing, a solid business model, and a little luck.





May
23
Business Ideas for Housewives and Women at Home
Posted by Jessica Grioua on 23 May 2019 10:00 AM

Being a stay-at-home woman, you probably have a plethora of unique skills that you use every day for free so your family runs like a well-oiled machine. But, you might have the urge to be your own boss and start your own business, perhaps using those skills or exploring a hobby that you love. Don’t worry, you’re not alone: according to SmallBizTrends, 72% of home-based startup businesses are run by women.

Thankfully, in this day and age it’s easier than ever to start your own home business. A staggering 38 million businesses are home-based in the US alone. Because of modern tools like the internet, you have all the information you’ll ever need at your fingertips. The internet also allows us to run businesses, that would previously have had to be in a physical location, entirely online!

If this interests you, we’ve compiled some of the top startup business ideas that you, as a housewife or woman at home, can start all by yourself.





May
21
Delivery Date Estimates & How You Can Beat Your Competition Without Changing Prices!
Posted by Ryan Stango on 21 May 2019 10:00 AM

In the perfect world of online ordering from the comfort of your home, one of the biggest concerns customers have is when they’ll get their order, and, with most stores, determining that delivery date can be a confusing mess at best. In order to remain competitive, online stores are offering more variety and speed with their shipping methods, but are leaving out one key factor: Estimated Delivery Dates. According to a checkout usability study done by Baymard Institute, users greatly prefer Delivery Date estimates over the standard Shipping Speed guidelines typically offered by online stores. During this study, it was determined that customers struggle with comparing various shipping method speeds due to several factors, like processing time, holidays, and differing delivery days, causing customers to miscalculate their delivery date.

Sure, this all sounds simple and straightforward when you think about it, but, believe it or not, almost HALF of all major eCommerce websites fail to take advantage of Delivery Dates at checkout.

So, what’s the solution here? It may sound easy: Display Delivery Date estimates at checkout instead of the shipping speed, such as “delivery by May 5th.” But, the problem lies in those dates being dynamic. Factors like availability (stock status), holidays, available delivery days, distance from shipping origin, and processing time cutoffs all contribute to the complexity of calculating delivery dates! This is why it’s difficult for customers to determine the dates themselves.





May
20
6 Exclusive SEO Tips From Thousands Of 1st Page Websites
Posted by Jason Brown on 20 May 2019 10:00 AM

Have you started an online store, only to realize that opening day was only half the battle?

Once you’ve set up shop, how long did it take you to rank on the first page of Google for a product or keyword vital to you?

If you’re like most website owners, the minimum time to start ranking for a product with your new website is 12 months. Most times, it can take 24-36 months.

And how would you feel if, after 12-36 months, you realize you’ve done your SEO all wrong and need to start completely over and fix it?

Yeah, I know. I would be crushed too.

That’s why I spend a massive amount of time researching my specific SERPs (Search Engine Result Pages) instead of listening to industry “guru’s” and bland vanilla marketing advice that only advises me to “improve my content” and “offer more value” without telling me how to do so.

I want to figure out what’s working for the keywords I need to rank on Google.





May
19
4 Psychological Triggers Proven to Increase Site Conversion
Posted by Jimmy Rodela on 19 May 2019 10:00 AM

One of the most crucial objectives that content marketers consider when producing content is to make it go viral.

After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.

And so the question becomes…

“What makes content go viral?”

“How do you create a piece of content that your audience will love and share?”

The short answer to this question is “Value.”

Your content needs to provide value to your readers — TONS of it.

For the content to have value and increase your site’s conversion, you’ll need to present that information in a strategic manner as well.

You need to incorporate psychological triggers that will stimulate your reader’s thought processes to influence them to take action.

While there are many psychological triggers you can take advantage of, in this post, we’ll be discussing four very effective ones.





May
17
10 Must-Have Practices for Your eCommerce Website Search
Posted by Daria Kuchmieva on 17 May 2019 10:00 AM

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using internal searches have a specific goal in mind. They already know everything to make a purchase, and they're simply trying to find a specific product or service on your site. But, if they don't, they'll leave and take their business elsewhere.

Effective site search helps to reduce bounces and increase engagement. Typically, your site search visitors convert better and generate a higher average order value. Data proves it!





May
16
6 Essential Dropshipping Features Your Online Store Needs
Posted by Alejandro Vasquez on 16 May 2019 10:00 AM

eCommerce businesses come in all shapes, sizes, and styles. Some online stores are humble one-person efforts, started and run by entrepreneurs for fun and profit. Others are larger endeavors with larger teams that offer services rather than products. The internet is home to so many different types of eCommerce sites that operate with just about any kind of business model you can name or conceive.

That includes dropshipping, an increasingly popular method for making money on the World Wide Web. Under this model, an online store partners with a supplier or wholesaler to sell their products. The former takes care of the sale and receives a cut, while the latter takes care of many other parts of the process of filling orders: manufacturing or procuring the product, packaging it, and shipping it to the customer.

Dropshipping can be a great way for eCommerce businesses to decrease their expenses and increase their profits. It is also excellent for people who want to spend less time on technical details and more time on creative tasks. If this sounds appealing to you, then you should seek out an eCommerce platform that will enable you to run such a business. Some are better suited for dropshipping companies than others, and you should learn how to differentiate between them and make the right decision for where to build your online store.

Here are six essential features that eCommerce platforms should provide if they want to attract clients who are interested in dropshipping.





May
14
11 Ways to Leverage eCommerce to Boost Your Organization
Posted by [email protected] (Guest Author) on 14 May 2019 10:00 AM

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless shop owners are expanding beyond their local markets.

Online shop owners must now optimize their digital sales channels to survive in this fiercely competitive environment. The electronic retail universe presents challenges, however, such as:

  • Abandoned shopping carts
  • Dismal pay per click results
  • Excessive bounce rates
  • Low average spending
  • Poor promotional response

Personalization is among the most cost-effective strategies for boosting conversion, customer loyalty and revenue. The key to commercial success in the digital marketplace is creating an emotional connection with consumers. Even though eCommerce transactions typically lack human interaction, buyers still want engagement that caters to their desires and needs.

For some enterprises, meeting this demand may require rethinking their entire operation. Transformation is necessary for their survival. The following 11 tips offer insights into how to promote digital change to boost organizational outcomes.





May
13
Why Online Stores Should Replace Paid Advertising with SEO
Posted by Ryan Kulp on 13 May 2019 10:00 AM

The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.

Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

  1. Advertising (which can be increasingly expensive)
  2. Word of mouth referrals (which are free, but not scalable)
  3. Organic traffic (Cross your fingers!)

Let’s talk a bit more about #3 to see if you can benefit from reallocating some of your advertising budget.





May
10
Letting Buyers Save Their Cart For Later Can Reduce Cart Abandonment
Posted by [email protected] (Jimmy Rodriguez) on 10 May 2019 10:00 AM

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately decide against it.

Each abandoned shopping cart may represent a lost chance at making a sale. However, that does not always have to be the case.

This is where a few special features come into play: a persistent shopping cart, the ability to saved carts to a customer's account,  abandoned carts notifications and similar can easily improve your website's conversion rate.

In this article we'll go over how letting buyers save their cart for later can reduce cart abandonment.






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