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5 Ways to Mitigate Supply Chain Disruption Effects on Your Business
Posted by Grace Lau on 30 November 2021 11:00 AM

If you own a business that relies on a slick and effective supply chain, you’ll know full well how damaging supply chain disruption can be. Supply chains are often fragile ecosystems in which one broken link can ripple throughout the entire chain. We can all hope that our supply chains will be resilient and reliable, but that’s not always the case.

3 Steps to Create Ideal Customer Profiles with Assessments
Posted by Stefan Debois on 25 November 2021 11:00 AM

E-retail sales surpassed the $4.2 trillion mark in 2020. Moreover, the number of digital buyers and spending is rising, making eCommerce the perfect business for entrepreneurs.

But as the industry grows in revenue, so does the competition as more people are jumping onto the eCommerce bandwagon and opening new stores.

That’s why you need to have strategies in place that will help you effectively reach your target audience and sell to them.

Enter: ideal customer profiles.

How to Build Brand Trust & Protect Your Customers Online
Posted by [email protected] (Guest Author) on 23 November 2021 11:00 AM

As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity. 

How to Use Lean Marketing Principles for Your eCommerce Business
Posted by Dmytro Zaichenko on 19 November 2021 11:00 AM

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is the core philosophy behind lean. You can integrate this into your marketing plan, making it more agile and adaptive to marketing trends and competitors.

9 Simple Steps to Building a Relationship with Your Email Subscribers
Posted by [email protected] (Guest Author) on 17 November 2021 11:00 AM

Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list. 

Join Shift4Shop in Supporting St. Jude with the NEW Checkout Donation App!
Posted by Jessica Grioua on 15 November 2021 10:00 AM

The holiday season is all about that inspiring feeling of generosity. This year, we want to embrace that spirit of giving by supporting a lifesaving organization that gives back every day — St. Jude Children’s Research Hospital.

To help St. Jude accomplish their mission of curing childhood cancer, we’ve partnered and developed a new app to make donations easier. Introducing: the St. Jude Donation App.

10 Tips to Ensure Effective eCommerce Customer Support
Posted by Cristina Ionita on 12 November 2021 11:00 AM

The most successful online businesses look and function great, but sometimes customers need more effective eCommerce customer support.

Whether you're selling purses or sinks, customer support plays a major role in your purchases and overall customer satisfaction. In a competitive industry like online shopping, what will set you apart from the competition is exquisite customer service.

7 Tips for Writing Great Product Copy
Posted by [email protected] (Guest Author) on 10 November 2021 11:00 AM

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are totally accurate, or that they’ll receive their purchase in a timely manner. This lack of confidence in your product can lead to delayed purchases and even abandoned carts. With the proper implementation of copy, however, you can open up an entirely new world of possibilities with your sales and marketing. 

Ecommerce Personalization Strategy: A Comprehensive Guide
Posted by Elise Moss on 08 November 2021 11:00 AM

Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.

How to Leverage Pre-Orders to Build Your Product Hype Effectively
Posted by Jessica Day on 05 November 2021 10:00 AM

It’s a routine day at work in the Fall of 2019 and you’re already tired before you get to work. You show up in the morning, log on to your computer, and, on autopilot, head straight to your email inbox.

Then, as you scroll through your emails, you spot an email from Sony — and its good news. You’ve made it through the waiting list and it’s your turn to order a Playstation 5! However, you don’t have much time before you’ll miss out.

Luckily, you spotted the email when it was just a few minutes old. You use autofill for the payments forms and click on “Pre-order” — it’s done!

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