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Sep
25
Easily Add Content Pages to Your Website
Posted by [email protected] (Christianna Cannon) on 25 September 2020 10:00 AM

Selling online is complicated. You have a lot on your plate, and it's easy to fear that you've overlooked something. For one, you need customers to trust you, or else they'll turn away. This may have already been happening to you. In that case, you're probably wondering how to get customers to believe in your business.

It might just be that your website doesn't have enough content.

Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping cart is not enough. You have to tell customers who you are and why you're the best. You need to establish your authority. Content is the key to all this, so you need to add content pages to your website.


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Sep
23
Instagram Stories for eCommerce: 6 Best Ways to Generate More Sales
Posted by Val Razo on 23 September 2020 10:00 AM

Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What's more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.

Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most popular social media platforms. With 25 million businesses who show off and promote their products in-app, it's no wonder that businesses seek out new creative ways to hook the attention of their target audience and sell products. As a result, popular eCommerce businesses make the most out of its short-lived content feature, Instagram Stories, to create a sense of urgency and therefore generate more sales.


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Sep
21
Google Shopping Ads Strategy in the time of the COVID-19 Pandemic
Posted by AdNabu on 21 September 2020 10:00 AM

If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.

Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search terms, density, and frequency have exploded on the search engine thanks to COVID-19 which means the online user base is just getting started. It’s now common to get billions of searches on Google’s platforms and most of them are coming from mobile and tablet users. Businesses are changing their marketing operations and strategy to adapt to these demanding times and reports show that global PPC advertising is also being impacted.


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Sep
18
5 Ways Online Stores Can Optimize Custom Order-Tracking Experiences
Posted by Sashank Ravindranath on 18 September 2020 10:00 AM

Your relationship with a customer doesn’t end after they’ve made a purchase. Their shopping experience needs to be cared for at every stage before, during, and after that point – and that includes delivery.

In this blog, we’ll be showing you 5 ways that you can effectively engage with customers in the post-purchase phase. With these tips, you’ll build fierce brand loyalty and keep customers more satisfied than ever before. Let’s begin.


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Sep
16
8 Customer Service Keys Unique to E-Commerce
Posted by Stephanie Jones on 16 September 2020 10:00 AM

When you think about customer service, you probably picture a help desk at a big-box retailer. But as more commerce is conducted online, it looks more like chat windows and widgets.


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Sep
14
How to Create Exit-Intent Popups that Drive Conversions
Posted by Simki Dutta on 14 September 2020 10:00 AM

Have there been instances when you’ve had prospects arrive on a landing page and leave without taking the desired action? If only there was a way to make them stay, you wonder.

Enter exit-intent popups.

Exit-intent popups refer to a popup message that appears right before a visitor is about to leave the website.


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