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Apr
19
4 Types of Common E-commerce Fraud and How to Avoid Them
Posted by Laura Harvsey on 19 April 2019 10:00 AM

There are a lot of benefits that come from deciding to start a business online. There are number of benefits that come from deciding to move from a strictly brick-and-mortar operation to one that offers products and services online. There are also a number of risks.

The risk of online fraud is drastically different than the traditional fraud risk retailers experience in a brick-and-mortar business. A lot of this risk stems from the fact that you do not see the individual who is at the other end of the transaction. So it is difficult, or sometimes impossible, to accurately identify the person who is purchasing something on your site.

There are a number of common e-commerce frauds that are being perpetrated. For example, a study by Hosting Canada revealed that chargeback fraud was one of the most common forms of e-commerce fraud. Let’s take a look at some of the more common forms of e-commerce fraud as well as the steps that you can take to protect yourself from them.


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Apr
18

There has never been a better time for mobile eCommerce. You can now shop the latest UK fashions while sitting in the US, or order lunch via Uber Eats while stuck at the office. Mobile is increasingly the preferred touchpoint shoppers have with a retailer. At the same time, eCommerce companies are reaping major rewards on the mobile side. It’s a win-win.

If your eCommerce company offers a mobile app to customers, you’ve picked the perfect time to take advantage of this opportunity for your brand. But with thousands of eCommerce mobile apps vying for consumers’ attention, you need to stay one step ahead of your competitors and attract more users to install and engage with your app. In this competitive market, throwing darts at a wall and seeing what sticks won’t cut it. You need to build a mobile app strategy that gets results.

Let’s take a look at four key tactics that you can use to boost the growth of your eCommerce mobile app in 2019:


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Apr
16
Earth Day Marketing Tips from Environmentally-Friendly Businesses
Posted by [email protected] (Christianna Cannon) on 16 April 2019 10:00 AM

We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.

With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!

That's why we've reached out to environmentally-conscious online businesses to discuss their favorite marketing strategies.


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Apr
15
How to Use Social Data to Launch a Successful Marketing Campaign
Posted by Kate Khom on 15 April 2019 10:00 AM

Recently, the number of social media users from across the globe has reached 2.77 billion. The number is expected to exceed 3.02 billion by 2021, according to Statista:

Image credit: Statista

Taking into account both how fast these numbers are expected to grow and how enormous social media user bases have already become, it would be foolish not to start using these platforms for marketing as soon as possible.

However, no matter how beneficial social media can be for a business, it’s not all daisies and roses and beautiful pictures on Instagram. Developing marketing strategies for your social campaigns takes a lot of work, thorough market analysis, and social data mining.


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Apr
12
Common Pitfalls of eCommerce Platform Migration (And How to Avoid Them)
Posted by Joe Chilson on 12 April 2019 10:00 AM

I recently finished moving into a new apartment. It was the culmination of a two-month process which was stressful, complicated, and time-consuming. In the end, it was worth it. I’m in a nicer apartment now, in a better neighborhood. Nobody moves because it’s fun or easy. They move because they know they need to.

eCommerce platforms work exactly the same way. If you’re considering moving your store from one platform to another, you have a bumpy transition ahead of you, but the benefits you’ll get on your new platform will make it all worthwhile. I’ve overseen a ton of eCommerce platform migration projects. I want to help your migration go as smoothly as possible by pointing out the most common pitfalls in platform migration. Here’s what you can do to sidestep these problems while getting your new store launched with speed and ease.


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Apr
11
7 E-Commerce Metrics that Demand Your Attention
Posted by Adrian Thompson on 11 April 2019 10:00 AM

E-commerce is serious business.

The knowledge you acquired from books, formal education, or online courses — none of those is guaranteed to work for you unless you have the data to prove otherwise.

Remember, e-commerce is an extremely competitive landscape that leaves no room for half-baked ideas and guesstimates.

Whatever strategy you’ve planned, you need to have a reliable means of tracking, analyzing, and converting data into actionable steps.

In this post, we’ll talk about seven of the most crucial metrics every e-commerce business should track.

Let’s just jump into it.


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