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Aug
22
Running an Online Store Vs Running a Marketplace
Posted by Martin Boss on 22 August 2019 10:00 AM

If you’re running a successful online store, turning it into a marketplace platform with vendors might sound like a great next step to expand your business.

Inviting outside vendors to sell on your platform may not only help you grow your product catalog without increasing your own inventory levels, but it can also create an additional revenue stream from vendor fees for your business.

However, there are a few crucial differences when it comes to running an online marketplace compared to a regular online store.

Here’s what you’ll need to know if you decide to turn your store into a marketplace with vendors.


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Aug
20
Ecommerce Possibilities in a Digital World: Success, Progress and Rivalry
Posted by Craig Lebrau on 20 August 2019 10:00 AM

It’s no secret that the modern world is one giant digitally-inclined marketplace. As such, the information age has taken competition into the digital domain, creating vast opportunities and challenges in the field of ‘ecommerce’ for billions of sellers and buyers in the world. With new developments coming out of the woodwork in information technologies every other day, users of this interconnected system are finding great ease and capability in promoting their sales and carrying out their operations, even extending beyond the traditional boundaries of global trade. We live in a modern world dominated by technological innovation, and it is far from finished with its waves of tech evolution.


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Aug
19
7 Reasons Why Good Orders Can Look Like E-Commerce Fraud
Posted by Rafael Lourenco on 19 August 2019 10:00 AM

One of the greatest challenges you face as an online retailer isn’t losing money to fraudsters. It’s losing money when legitimate customer transactions are incorrectly flagged as fraudulent and declined.

In fact, according to Riskified, a whopping 35% ­- 80% of declined orders are legitimate. To clarify, these are transactions that may, on the surface, appear to be fraudulent, but are actually real orders placed by good customers.

These false declines, also called false positives, hurt online businesses in many ways. When a customer receives notice about a declined transaction, the customer becomes frustrated, embarrassed, and aggravated. In fact, a report by Javelin found that as many as 39% of online shoppers who are falsely declined choose to not return to that store again. Worse, these disgruntled customers often vent their anger to their social media network. An American Express study found that consumers tell an average of nine people about their good experiences—but they tell 16 people about the bad.

All told, U.S. merchants lose nearly $118 billion each year to falsely declined transactions—more than 13 times the cost of credit card fraud.

Clearly, false declines are a major problem for online merchants—more so even than e-commerce fraud. But, few online businesses are even aware of the problem, much less prepared and able to do something about it.


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Aug
16
eCommerce Metrics that Matter: Advertising, Storefront and Shipping
Posted by Brooklin Nash on 16 August 2019 10:00 AM

Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.

Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.

Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”

The most important of these metrics span advertising, storefront and shipping metrics.


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Aug
15
15 Things That Can Affect Your 2019 Online Sales
Posted by Micheal Rehal on 15 August 2019 10:00 AM

As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?

These are a few of the many questions that are being asked by inquisitive minds, and if you are one of those people, this article is for you.

These advancements in technology have a huge role in the rapidly advancing scenario of sales, as the world becomes more connected and businesses get access to better ways to boost their ideas and products.

Here are a few factors that can make or break your sales in 2019:


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Aug
13
How to Increase Your Conversions with Google Shopping
Posted by Neil Thomas on 13 August 2019 10:00 AM

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known as a "marketplace," but rather an advertisement platform that suggests applicable content, and is classified as a branch of Google AdWords. In this way, it's actually great for retailers. When a shopper clicks on one of these product links, they are directed to the retailer's site if they want to make a purchase.

This then opens up a whole new variety of possibilities: upsells if they see other products that interest them, brand information for trust, and perhaps you even have a blog they might subscribe to, thus gaining a potential long-term customer. Aside from this, if you're already using Google Shopping, you may not be correctly optimizing your advertisements to target the right customers.

If we've piqued your interest, keep on reading to discover the best tips to increase your conversions with Google Shopping.


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