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How Does Dropshipping Work?
Posted by Jessica Grioua on 17 June 2019 10:00 AM

Dropshipping is a form of eCommerce fulfillment in which an online store doesn’t physically stock the items it sells on its website. Instead, the store’s merchandise goes directly from the wholesaler, supplier, or distributor to the final customer. In this process, the online merchant never comes in contact with the product, relying entirely on their dropshipping partner to fulfill the order.

Because of the way dropshipping works, it requires the distributor and the online merchant to have a strong partnership in order to get everything done smoothly. Several eCommerce platforms now have built-in dropshipping features like dropshipping automation that you can implement on your store to make the whole process easier.

Dropshipping has become an extremely popular form of fulfillment online, with about $85.1 billion in sales being made in 2017 from it. If this retail fulfillment method sounds interesting to you, but you’re still confused as to how it works, keep on reading to find out exactly what goes down in dropshipping.

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10 Design Tips to Increase Conversions on Your Website
Posted by Amber Ooley on 14 June 2019 10:00 AM

You recently invested hours, maybe even weeks and months into your website design. It’s absolutely stunning and provides an experience unlike any website you’ve ever visited. So, why aren’t your visitors converting into customers?

As marketers and business owners, we tend to have a skewed perception of our own website’s design and functionality and can sometimes focus too much on making the design perfect rather than focusing on those who will be converting.

It’s important to let your guard down and admit that your website design may have some flaws if you want to improve your website conversions. At the end of the day, you want to put your website visitors ahead of anything else.

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The growth of eCommerce has made the internet into the world's largest marketplace. Billions of people across the globe go online, sometimes multiple times per day, to keep up with current events, post on social media, play games, and of course to shop! It's now easier than ever before for brands to extend their reach far beyond their local community and even nationwide and overseas. Since the internet brings everyone together, all your potential customers all over the world may as well be your neighbors.

Of course, eCommerce has some significant challenges, too. Just because half the world's population uses the internet doesn't mean every potential customer will happen to find your website. After all, there's a ton of competition, and a successful eCommerce marketing strategy is a necessity for getting the word out about your business and earning customers who keep coming back. After all, shoppers won't buy from you if they've never heard of you!

Marketing your eCommerce store is a challenge in itself, but it's worth it. Whether you want to market to your local area or to the entire world, powerful eCommerce tools and techniques exist that can get your message out to any size audience. But just like any endeavor, you need to know where to start and how to follow through — and this guide will help you with that.

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The Best eCommerce Business Tips from Dads
Posted by [email protected] (Christianna Cannon) on 11 June 2019 10:00 AM

The idea of combining business ownership with fatherhood can be intimidating, but dads everywhere are making it work. How? To celebrate Fathers' Day this year, we put out a call to Papa-preneurs of all types to come forward and tell us their stories, share their experiences, and enlighten us with all their favorite eCommerce tips. We have to say we received some great responses from successful dads eager to share with us — and with you!

Several hard-working dads chimed in with actionable strategies and advice to help guide aspiring Papa-preneurs (and Mom-preneurs too) toward success in both family and business. If you're seeking great tips on balancing business with parenthood, this article is for you. Let's see what the experts have to say!

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9 Most Important Steps to Improve SEO on Your Blog
Posted by [email protected] (Guest Author) on 10 June 2019 10:00 AM

There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.

When implementing SEO on your website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.

In today’s post, we’re going to discuss how you can improve SEO for your blog or website. Would you be interested to know how it works for your website?

Let’s get started!

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5 Ways You Can Fail (Miserably) at Social Media Marketing
Posted by Jimmy Rodela on 08 June 2019 10:00 AM

Social media marketing, from the outside, looks easy. But for those who’ve tried it, they’ve learned that there are a lot of hidden secrets to running a successful social media marketing campaign.

Even the best campaigns, however, can be derailed in just a matter of seconds...

One insensitive post...

One political tweet...

And POOF! Everything you worked for, almost all of your followers, gone.

While social media marketing has the firepower to take your ecommerce business to greater heights, it can also wreck your business to oblivion if done wrong.

That is why human compassion, data and analytics, and careful planning (and execution) are some of the crucial aspects you cannot ignore to run a successful SMM campaign.

Today, we’re going to show you five ways that you can fail at social media marketing and explain how you can avoid these traps.

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