How do I integrate my store with MailChimp?
You can now integrate your 3dcart store with your MailChimp account via API. The following instructions will show how to do this.
Retrieving API credentials.
The first step in the process will be to create and retrieve your MailChimp API credentials.
Adding the API key to your 3dcart store
The next steps will involve adding this key to your 3dcart Store.
After entering the API, enabling the module and saving this page, you will also be able to specify mailing lists and sub-groups which you would like to synchronize* to your MailChimp Mailing lists for both your 3dcart Newsletter Subscribers as well as your 3dcart Customers who have actively purchased from your store.
*synchronization occurs once every hour.
In other words, if your MailChimp account is set for only 2,000 subscribers, but you have 5,000 customers in your database and another 1,000 newsletter subscribers; you should consider upgrading your MailChimp service to allow the importing to go through.
Ecommerce Segmentation and Tracking
As part of the API integration with MailChimp, synchronization will also allow you to use MailChimp's Segmentation and eCommerce 360 tracking functions.
MailChimp's eCommerce Segmentation is a feature where you'll be able to take an existing mailing list and narrow it down to concentrated segments For example, mailing list addresses of customers who sepnt a certain dollar amount, customers who bought a specific product, or purchased on a certain date, etc. More information on segmenting your MailChimp mailings lists can be found here.
Additionally, the 3dcart/MailChimp API integration allows you to also utilize MailChimp's eCommerce 360 tracking service which records orders from your 3dcart store that are driven by the specific mailing campaign used. More information on this process can be found here.