Knowledgebase: Changing DNS Records

Can I use a second level domain for my store?


Yes you can!

In some cases, you may want to keep your regular domain name separate from your Shift4Shop store. Rather than having your current domain ( be the actual URL to your store, you may instead want to have your Shift4Shop store act as a second level - or sub-domain - to your base domain name. (

To do this:

  1. Contact your registrar and request a CNAME record for your domain

The CNAME host can be whatever you'd like it to be. A CNAME record is simply "something"[dot] Some common examples are,, or Your registrar should be able to accommodate the adding of a CNAME as needed.

  1. When creating the CNAME, make sure it points to the shared URL of your Shift4Shop website.

Your shared URL is provided in the Welcome Email you received when your account was created. It will consist of your domain name and * at the end (or * for legacy stores). For example:

The final step will be to change the Store URL in your Shift4Shop store's online account manager.

  1. Go to Settings >General >Store Settings and look towards the bottom of the Store Information section. Look for the section labeled "Store URL" and specify your new subdomain there.

Afterwards, you can simply link your main domain's store/shopping links to reference the newly created sub-domain.

The above information serves to answer whether a sub-domain is possible to use on Shift4Shop's service and is intended for new account sign ups. Please note, however, that if you are changing your existing domain name into a sub-domain, we will need to treat the process as a "Domain Name Change" which may incur additional fees.

How many sub-domains can I have pointed?

A question we get often is in regards to how many sub-domains can be pointed to the Shift4Shop store at once. Techincally, you can point as many sub-domains as you'd like to your Shift4Shop store. However, as far as the actual Shift4Shop store is concerned, only one of the subs will apply to your site. All other sub-domains will merely be redirected.

In other words, let's say you want to have both and go to the same store. To do this, you would need to select one that will be the main URL and use the above steps (create the CNAME, change the store URL, etc) to accomplish this. Let's say we've chosen store[dot] as the main one. This leaves us with the shop[dot] URL.

For the second sub-domain, you will need to have your registrar create a forward that points to The effect in this case will then be that users going to will be redirected to the real store located at

Additional Information
If you are using your top level domain to advertise products that redirect to your store on the sub-domain, be sure to allow for external add to cart links on your store to prevent issues with orders. Click here for more information.

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