How do I integrate my store with Google Analytics?
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Apart from keeping track of all traffic from other search engines, Google Analytics can also help you track your return on investment of your Google Adwords campaigns.
Integrating your store with Google Analytics is easy and this article will show you how.
Retrieving your Google Analytics Property ID
The first step in the integration process is to have a Google Analytics account. Once you create and set up an account with Google's Analytic service, you will be issued a "Property ID" which will be needed for your Shift4Shop store. To retrieve your Google Analytics Property ID, follow these steps:
This is your Google Analytics Property ID. Copy/Save this number to your clipboard for the rest of the integration
Adding the Property ID to your Shift4Shop Store
The next step will be to add the Property ID number to your Shift4Shop store. To begin this next process, follow these steps:
After you click save, the store will inject this code into your pages. Should the need arise to go back to the default code, simply click on the "Restore Default Script" link at the top right of the box.
Behind the Scenes
Google Analytics is made up of two specific codes (provided by Google) which track your site's analytical information. One code is known as the "Tracking Code" and it is meant to be placed on every page of your site. The second code is is known as the "Conversion Tracking Code" and it's job is to track the sales placed on your store. This second code is meant to be added to your checkout pages.
By following the above steps to integrate your Shift4Shop store with Google Analytics, Shift4Shop will automatically add the required coding to your site (along with your Property ID code) to the appropriate pages and Google Analytics will be able to track the site's activity from that moment on.