How do I verify my site with Google Search Console (formerly known as Google Webmaster Tools)?
One of the most powerful tools a website owner has at their disposal is Google Search Console (previously known as WebMaster Tools). This is a free service that Google offers to help domain owners optimize their sites for search engine rankings as well as detecting issues and unknown errors that may be present on the site.
When you add your domain to Google Search Console, Google first needs to verify you as the domain owner. This is to ensure they are giving you analytical information properly for your proper domain.
This article will assist you with verifying your site with Google.
Google Search Console
If this is your first time setting up Google Search Console, you will need to enter your site as a "Property." During the set up process, you will be asked to select a property type by choosing one of the following:
If you are not familiar with DNS changes, then the URL Prefix property type is your best option. It offers alternative domain verification methods which may be easier to use including the method outlined in this article. However, if you select this one, be sure to enter your domain's FULL URL including the http/https prefix used by the storefront.
For the purposes of this article, we will outline the steps for the URL Prefix method. To continue:
You will now be taken to the "Verify ownership" portion. This is where you will be able to select the verification method to use. Google gives you five options, but the most common is HTML tag - which we will be concentrating on here. With the HTML tag method, Google will provide you with a code that will need to be placed on your site's main header. When you verify the site with Google, they will look at the site and reference this specific coding to complete the process.
Adding the code to your Shift4Shop site
Now open up a new browser window and perform the following:
Your store's URL is added as a property to Google Search Console.