How do I connect my store to Facebook Ads?

The following steps will allow you to integrate your 3dcart store's products with Facebook Ads technology. For information on setting up and using your Facebook ads account, please click here and here.

Facebook Ads integration is currently available as a beta release on 3dcart Professional, Enterprise and higher accounts.

Integrating Facebook Ads with your store

In order to use Facebook ads, you will need a Facebook profile and a business page associated with that profile. Be sure you are logged into your facebook profile before proceeding with the next steps.

  1. Log into your 3dcart Online Store Manager
  2. Using the left hand navigation menu, go to/click on Modules
  3. Using the search bar at the top of the page, type in Facebook Ads

This action will bring up the Facebook Ads module. When first setting up the integration, you'll use this module to connect to your Facebook ads account.

  1. Click on the "Change Settings" link
  2. Next, click on the "Initiate Onboard Process" button

Clicking on the button will open up a popup window which will take you through the process of selecting your Facebook Page, installing the Facebook Pixel that is used for tracking and importing your products to Facebook. After the initial set up is complete, you will be able to create your Facebook ads as needed.

Please refer to Facebook's documentation for creating and using the ads.

After completing the integration process, you will be able to return to the module to view the status of your product synchronization on Facebook Ads. You may also use this page to disconnect your store from the Facebook Ads and disable pixel tracking.

Product Syncronization Status

After integration is complete, you may return to the module page to see the following statuses for product sync:

  • Total
  • Synched
  • Pending

Next to each status will be a number indicating how many of your products fall in that sync status. You may click on the number for Synched and Pending to view more details about the products and why they are in the given status. For example, under "Pending" status, you will be able to review products and the reasons why they have not fully synched (See Additional Information below). You will then be able to click through directly to the product in your store to make changes and have the product resubmitted.

Be aware that the numbers shown during the synchronization of your products may not necessarily reflect the actual number of items in your store.

The "Total" will reflect the total products that are eligible to be synched (i.e. not hidden products, or products marked not for sale, etc). The synchronization process itself can take some time to fully complete and larger catalogs will be queued during the the sync. As products are queued, they are then synchronized in batches to the Facebook API. The total number will slowly increase as batches are synchronized. This means that (at first) you could potentially see a number listed under "Total" that is far less than your store's actual total. "Total" is simply reflecting the number of products that are synched so far.

It is also important to note that each advanced option (with SKU) will be considered a separate product. So after all is said and done, you may notice in some cases that the total is larger than your store's catalog.

Furthermore, when viewing "Pending" items log, you may see some items listed multiple times. This is usually because the item may have mulitple issues that are preventing its synchronization.

Additional Information
Please be aware of the following requirements/information that are due to how the integration works with Facebook's API:

  1. The product synchronization may take up to 30 minutes to start
  2. Products with all CAPS in the name and/or short description will be rejected by Facebook’s API
  3. The following are required for all products:
    • Category (products must belong to at least one catgegory)
    • Product requires either one of these 3: manufacturer, MPN or GTIN
    • Product must contain a short description
    • Product must have a Name
    • Product must have a SKU/ID
  4. If using Advanced Optins, the SKU on the option level is required as this will be the ID used to identify the specific product variation.

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