How do I connect my store to Facebook Ads?


The following steps will allow you to integrate your Shift4Shop store's products with Facebook Ads technology. For information on setting up and using your Facebook ads account, please click here and here.

Integrating Facebook Ads with your store

In order to use Facebook ads, you will need a Facebook profile and a business page associated with that profile. Be sure you are logged into your facebook profile before proceeding with the next steps.

  1. Log into your Shift4Shop Online Store Manager
  2. Using the left hand navigation menu, go to Modules
  3. Using the search bar at the top of the page, type in Facebook Ads

This action will bring up the Facebook Ads module. When first setting up the integration, you'll use this module to connect to your Facebook ads account.

  1. Click on the "Settings" button
  2. Next, click on the "Initiate Onboard Process" button

Clicking on the button will open up a popup window which will take you through the process of logging into your Facebook account (if you're not already logged in), selecting your Facebook Business Page, installing the Facebook Pixel that is used for tracking and preparing for the import of your products to Facebook.

At this point, the Onboarding Process itself is completed.

However, please be aware that your product upload file is still being generated and prepared to be sent to Facebook. Therefore, you may not be seeing products uploaded to your Facebook Catalog Manager just yet.

Please allow up to two hours (depending on the size of your catalog) for the file to be generated and uploaded to your Facebook Catalog Manager. Once this time has passed, you may click on the Settings button at the top right of the Module Settings page to go back to the Facebook Ads popup which will have links available for you to Fetch the upload file and/or review your uploaded product data.

Please also note that - by default - Facebook will re-fetch your product file once a day. However you may change this frequency to a minimum of hourly increments in your Facebook Catalog Manager settings.

Once the product feed is generated and products are listed in your Facebook Catalog Manager, you will be able to begin creating your ads. Please refer to Facebook's documentation for information on creating and using the ads.

Additional Information
Be aware that the number of products uploaded to your Facebook Catalog Manager may not necessarily reflect the actual number of items in your store.

For example, products with advanced options will be listed on the Facebook Catalog Manager as their own separate products. Additionally, products marked as "Not for Sale" or Hidden in your Shift4Shop Online Store Manager will not be uploaded to the Facebook service.

Keep in mind that Facebook has certain requirements for the product listings that may need adjusting on your Shift4Shop store. In most cases, the requirements are merely suggestions, so they will not stop the feed. However, if you do make any changes to the product on your Shift4Shop store, you may need to wait for those changes to take effect on the upload file that is sent to Facebook for the ads.

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