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Sep
3
10 E-Commerce Web Design Tips to Drive Sales and Increase Conversions
Posted by Vanshika Gairola on 03 September 2019 10:00 AM

Over the years, there has been continued rapid growth in e-commerce; and it’s all thanks to technology and the internet. It’s easier and more fun to order things from our mobile phones while relaxing on a couch. But, this growth isn’t entirely positive for everyone. With this growing trend, the competition is also increasing at a great pace. And, some sites are lacking big time.

What if you wanted to buy something you like that’s also on a good discount? But alas! The site is too complicated to finish the purchase. You’ll probably want to avoid all the hassle and visit another site with better navigation.

An average consumer wants a convenient shopping experience. Web design is more than just using pretty pictures; all the visual elements should be able to work together to give an amazing user experience. Your online store’s design goal should be more conversions, more sales and increased repeat customers.

Factors that affect conversions are related to how your e-commerce site is designed. If it is easy to find the information you need, or if the website communicates a trustworthy brand image, it all depends on the design. You cannot ignore any part of the user journey. Every step that the user takes on your website, from the initial landing page through checkout, should be carefully designed with the final purchase in mind.

Today, we will be discussing the best practices in e-commerce web design which you can use to up your game and reach your business goals.


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Aug
9
Does Your Web Design Business Need a Rebrand?
Posted by Nick Brown on 09 August 2019 10:00 AM

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is not on satisfying levels, sales are down, the initial design and strategy were not on par, or maybe you simply have grown bored of the old strategies. Usually, the main culprits are your brand and your website, as they are crucial parts of your success. If one is a little off, the other can suffer as well, so it can be difficult to figure out which one is lacking.

Let’s cover all the key points involved in a business rebrand. How, when, and why should you do it?


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May
17
10 Must-Have Practices for Your eCommerce Website Search
Posted by Daria Kuchmieva on 17 May 2019 10:00 AM

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using internal searches have a specific goal in mind. They already know everything to make a purchase, and they're simply trying to find a specific product or service on your site. But, if they don't, they'll leave and take their business elsewhere.

Effective site search helps to reduce bounces and increase engagement. Typically, your site search visitors convert better and generate a higher average order value. Data proves it!


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Apr
9
4 Fundamentals of eCommerce Design
Posted by Laura Harvsey on 09 April 2019 10:00 AM

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts whether or not we spend our money there.

In this article, we are going to take a look at some of the basic building blocks that make an eCommerce store successful. We are going to look at the importance of trust, ease of navigation, visual appeal, and using the site on your mobile device.


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Apr
4

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic to your website.


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Mar
19
Best Website Usability Testing Tools to Improve Your Website
Posted by [email protected] (Gonzalo Gil) on 19 March 2019 10:00 AM

The meaning of the term “website usability” seems fittingly obvious just from its name. It is the measure of the ease with which people can use your website. Less obvious is how one goes about measuring it.

In this article we'll provide more information on website usability, including why it is important and how you can test your own website for it.

What is Usability Testing?

Usability testing entails testing a website for how easily it can be used. This can involve checking a wide range of different factors, including but not limited to your sitemap, graphics, metadata, code grammar, and content. All of this is used to measure certain elements that can affect user experience (see the section “What Website Elements Impact Usability?” below).


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