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Aug
9
Does Your Web Design Business Need a Rebrand?
Posted by Nick Brown on 09 August 2019 10:00 AM

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is not on satisfying levels, sales are down, the initial design and strategy were not on par, or maybe you simply have grown bored of the old strategies. Usually, the main culprits are your brand and your website, as they are crucial parts of your success. If one is a little off, the other can suffer as well, so it can be difficult to figure out which one is lacking.

Let’s cover all the key points involved in a business rebrand. How, when, and why should you do it?


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May
17
10 Must-Have Practices for Your eCommerce Website Search
Posted by Daria Kuchmieva on 17 May 2019 10:00 AM

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using internal searches have a specific goal in mind. They already know everything to make a purchase, and they're simply trying to find a specific product or service on your site. But, if they don't, they'll leave and take their business elsewhere.

Effective site search helps to reduce bounces and increase engagement. Typically, your site search visitors convert better and generate a higher average order value. Data proves it!


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Apr
9
4 Fundamentals of eCommerce Design
Posted by Laura Harvsey on 09 April 2019 10:00 AM

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts whether or not we spend our money there.

In this article, we are going to take a look at some of the basic building blocks that make an eCommerce store successful. We are going to look at the importance of trust, ease of navigation, visual appeal, and using the site on your mobile device.


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Apr
4

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic to your website.


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Mar
19
Best Website Usability Testing Tools to Improve Your Website
Posted by [email protected] (Gonzalo Gil) on 19 March 2019 10:00 AM

The meaning of the term “website usability” seems fittingly obvious just from its name. It is the measure of the ease with which people can use your website. Less obvious is how one goes about measuring it.

In this article we'll provide more information on website usability, including why it is important and how you can test your own website for it.

What is Usability Testing?

Usability testing entails testing a website for how easily it can be used. This can involve checking a wide range of different factors, including but not limited to your sitemap, graphics, metadata, code grammar, and content. All of this is used to measure certain elements that can affect user experience (see the section “What Website Elements Impact Usability?” below).


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Mar
12
10 eCommerce Web Design Trends to Look For in 2019
Posted by Jitin Mishra on 12 March 2019 10:00 AM

High quality web design is likely to attract more visitors and increase traffic to your website. For any website to be effective and successful, it is crucial to keep current with website designs and trends. A web page that looked modern and sleek in 2018 could be obsolete and outdated in 2019.

It is in this regard that web designers and eCommerce development companies are working round the clock to keep up with eCommerce web design trends in 2019.

Whether you own a small business or a large multi-international organization, it is of the paramount essence to keep up with these trends in order to keep the visitors landing on your webpage, staying there to browse, and hopefully making a purchase.

But how can you achieve the aforementioned scenario? It is important to realize that your web page should be as user-friendly as possible, easily navigable, and eye-catching.

Since there are many competing businesses in the free and open market structure, you should always ensure that your web design creates a lasting impression on the visitors who land on it and gives you an upper hand over all the other competing web pages.

Importantly, your webpage is what connects your customers to the type of product or service you offer online. To maximize the number of carts that convert to purchase, you have to seek web design services that are current and trending.

With that in mind, here are the top ten web design trends that you should be looking for in 2019.


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