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Sep
29
How Your eCommerce Website’s UX Impacts Conversions
Posted by Anne Carson on 29 September 2020 10:00 AM

You’ve spent hours perfecting the look and feel of your eCommerce shop. You’ve staged professional photos of your products. Everything is seemingly perfect and ready for launch. And yet, upon hanging the “open for business” sign, nothing seems to be happening — for days, weeks and yes, perhaps even months.

Could it be that the overall user experience (UX) just isn’t where it needs to be? Consumers are busy. They don’t want to waste time trying to hunt through your eCommerce shop, and they certainly don’t want to be sent on a wild goose chase just to come up empty handed. Perhaps more so than design, UX is what is going to mean the difference between getting those conversions and having to close up shop before you manage to get off the ground.


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Sep
25
Easily Add Content Pages to Your Website
Posted by [email protected] (Christianna Cannon) on 25 September 2020 10:00 AM

Selling online is complicated. You have a lot on your plate, and it's easy to fear that you've overlooked something. For one, you need customers to trust you, or else they'll turn away. This may have already been happening to you. In that case, you're probably wondering how to get customers to believe in your business.

It might just be that your website doesn't have enough content.

Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping cart is not enough. You have to tell customers who you are and why you're the best. You need to establish your authority. Content is the key to all this, so you need to add content pages to your website.


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Jul
16

The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means that those photos matter too.

The problem, however, is that finding the right quality images for your website isn’t as easy as it sounds. Not only do professional images taken specifically for your website cost money and take time, but many of the other available images on the internet are either of poor quality or, even worse, illegal to use.

And that’s exactly where stock photo websites come in.


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May
22
Website Color Schemes & The Best Color Scheme Generators
Posted by Jessica Grioua on 22 May 2020 10:00 AM

What’s one of the first things that come to mind when you think of an iconic brand, like Pepsi or T-Mobile? More than likely, your mind is immediately filled with the color blue or pink. Iconic brands have mastered the use of color in their branding down to a science for success. If you’re building an online store, then the most important application of your color palette is in your website’s design.


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May
11
How Bad Web Design Impacts Your Ability to Grow an Audience
Posted by Rodney Laws on 11 May 2020 10:00 AM

We don’t blame you if you love your website. You’ve been with it every step of the way, from concept designs to launch. It’s been molded in your vision to show off to investors and friends alike. There’s a harsh truth you need to accept though, and that’s that your website might not actually be that good.


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Feb
27
How Graphic Design Can Help Growing Startup Companies
Posted by Jimmy Rodela on 27 February 2020 11:00 AM

There is a whole host of issues that can happen to your startup if you aren’t mindful of the graphics you’re using on your website.


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