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Feb
27
How Graphic Design Can Help Growing Startup Companies
Posted by Jimmy Rodela on 27 February 2020 11:00 AM

There is a whole host of issues that can happen to your startup if you aren’t mindful of the graphics you’re using on your website.


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Feb
19
20 Basic E-commerce Website Requirements for 2020
Posted by Nick Brown on 19 February 2020 11:00 AM

Running an e-commerce website is on the minds of most of the retail industry in 2020. However, the problem lies in the fact that, in such a competitive industry, you need to learn how to tap into every single potential advantage that you come across. One of the ways to get there is to follow all the latest trends and requirements. With that being said, here are the top 20 basic e-commerce website requirements for 2020.


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Dec
10
How to Make 2020’s Hottest Graphic Design Trends Work for Your Brand
Posted by Alice Corner on 10 December 2019 11:00 AM

You’ll often hear people talk about the newest graphic design trends as if they are some sort of law that you have to abide by – that’s absolutely not the case. Instead, you should take inspiration from everywhere and create a style that is workable for your brand.

Your design style should feel like a constant evolution of your brand, with your graphics shifting and stretching what your brand style is without ever being a complete overhaul. Different types and styles of graphics have different purposes and it’s important to find a style that works for you.


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Sep
3
10 E-Commerce Web Design Tips to Drive Sales and Increase Conversions
Posted by Vanshika Gairola on 03 September 2019 10:00 AM

Over the years, there has been continued rapid growth in e-commerce; and it’s all thanks to technology and the internet. It’s easier and more fun to order things from our mobile phones while relaxing on a couch. But, this growth isn’t entirely positive for everyone. With this growing trend, the competition is also increasing at a great pace. And, some sites are lacking big time.

What if you wanted to buy something you like that’s also on a good discount? But alas! The site is too complicated to finish the purchase. You’ll probably want to avoid all the hassle and visit another site with better navigation.

An average consumer wants a convenient shopping experience. Web design is more than just using pretty pictures; all the visual elements should be able to work together to give an amazing user experience. Your online store’s design goal should be more conversions, more sales and increased repeat customers.

Factors that affect conversions are related to how your e-commerce site is designed. If it is easy to find the information you need, or if the website communicates a trustworthy brand image, it all depends on the design. You cannot ignore any part of the user journey. Every step that the user takes on your website, from the initial landing page through checkout, should be carefully designed with the final purchase in mind.

Today, we will be discussing the best practices in e-commerce web design which you can use to up your game and reach your business goals.


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Aug
9
Does Your Web Design Business Need a Rebrand?
Posted by Nick Brown on 09 August 2019 10:00 AM

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is not on satisfying levels, sales are down, the initial design and strategy were not on par, or maybe you simply have grown bored of the old strategies. Usually, the main culprits are your brand and your website, as they are crucial parts of your success. If one is a little off, the other can suffer as well, so it can be difficult to figure out which one is lacking.

Let’s cover all the key points involved in a business rebrand. How, when, and why should you do it?


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May
17
10 Must-Have Practices for Your eCommerce Website Search
Posted by Daria Kuchmieva on 17 May 2019 10:00 AM

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using internal searches have a specific goal in mind. They already know everything to make a purchase, and they're simply trying to find a specific product or service on your site. But, if they don't, they'll leave and take their business elsewhere.

Effective site search helps to reduce bounces and increase engagement. Typically, your site search visitors convert better and generate a higher average order value. Data proves it!


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