What comes to your mind when you think “short-form videos?”

If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more.

With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success.

Your social platforms are an extension of your business. Within them lies countless amounts of consumer data.

Social media can be overwhelming, especially for business owners trying to grow their businesses. It's hard to know where to start regarding social media — and it’s even harder to keep up with the latest changes and trends.

People often ask about social media marketing and whether their business needs to build an online presence. Usually, the question is posed by someone who only sees social media as an evolving fad that will eventually become tired and obsolete. This could not be further from the truth.

Social media has taken this world by storm.

As of 2022, the average daily time spent on social media by internet users worldwide was 147 minutes, according to Statista. Your business needs a strong online presence to capture consumers' attention in this digital era.