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Feb
28
7 Tips to Give Your Google Shopping Campaigns Extra Juice
Posted by [email protected] (Jimmy Rodriguez) on 28 February 2019 11:00 AM

 If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.

Between 2015 and 2016, searches with Product Listing Ads (or PLAs) more than doubled. Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs 26% more effective.

As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that enough? Cost may naturally be lower and return on investment (ROI) stronger, but you still want do everything you can to ensure your store squeezes as many sales as possible out of your advertising budget.

That’s why we’re sharing 7 of our favorite tips for revving up your Google Shopping campaigns. Read on to learn how to turn more clicks into sales.


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Jan
31
How to Use Retargeting to Boost Your Google Shopping Campaigns
Posted by [email protected] (Jimmy Rodriguez) on 31 January 2019 11:00 AM

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t taking steps to capitalize on the Google Shopping impressions that don’t convert, you could be losing out on valuable customers.

What if you could be top of mind, front and center when those customers finally decide to convert? That’s where retargeting (also called remarketing) comes into play.


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