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Sep
26
How to Re-Engage a Dead Email List
Posted by Mike Arsenault on 26 September 2019 10:00 AM

If you’re like most ecommerce businesses, you have a lot of email lists in your database: lists of emails you collected through special lead capture campaigns, lists of customers that made one purchase and never returned. And, the list goes on.

Some of these email lists are probably old and obsolete because you haven’t sent an email to them in months. Or, maybe you’ve been sending an email once every month or so. In any case, the trouble is that these lists don’t have any quality control or measurement on how engaged their users are.

But, now that you’re ramping up your email program, and possibly migrating to a new email service provider to accommodate high-volume email marketing, you may need to start using those old email lists. Sadly, sending email broadcasts to these old lists isn’t as simple as just sending regular emails to them.

First, you need to remove the bad email addresses from these old email lists. Then, there’s a process for gradually re-engaging a dead email list. Taking these steps will protect your sender reputation, save you from deliverability headaches down the road, and help you squeeze the most value out of your re-engaged lists.

Here’s everything you need to know in order to re-engage your dead email lists.


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Sep
24
How Email Automation Can Boost Your eCommerce Conversions
Posted by Jeff Badal on 24 September 2019 10:00 AM

The eCommerce bug has literally taken the world of business by storm. Marketers and entrepreneurs alike are still excited about this business concept despite it having been around for quite some time now.

Business owners and marketers are constantly pushing the eCommerce boundaries — each day trying out trending ideas and experimenting with emerging concepts, all in an effort to boost their click-through rate and, of course, their conversion rate.

You see, as an eCommerce marketer, your goal is to boost sales.

But for that to happen, you must have not only an effective, results-oriented digital marketing plan in place but also a customer-centric communication strategy.

Engaging your customers with regular communication, even when they are not shopping, helps to keep top-of-mind recall (awareness) and drives value to the growth of your business.

Email marketing serves this purpose really well.

It’s a highly-effective channel for a marketer who needs to reach their customers and to get them buying, repeatedly.


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Aug
26
5 E-Commerce Marketing Email Examples That You Should Be Sending
Posted by Aaron Wiseman on 26 August 2019 10:00 AM

If you’re an ecommerce marketer, email marketing should be your best friend. Email consistently outranks other digital channels such as social media and display ads in terms of return on investment. A VentureBeat Insight study found that email marketing generates an average of $38 for every $1 invested.

The problem is that’s just an average. Not every ecommerce store’s email marketing is going to be churning out $38 for every dollar spent on it. And, more concerning still, not every marketer knows how to achieve such an impressive result.

What separates a finely tuned email marketing machine and a mediocre one often comes down to one word: automation.

To realize impressive returns from email, you need to move beyond the simple newsletter blast. Instead, you need to automate the right email to send to the right customer at the right time.

Of course, the other benefit is that this massively reduces your workload. Once you set up these automations, you don’t have to worry about them again. Bar the occasional tweak to optimize your flows, it’s pretty much set and forget. 

So, in the spirit of helping you get the most out of your email marketing, here are five examples of automated campaigns that you can go and start sending right now.


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Jun
23

Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.

It helps to send behavior-based emails triggered according to the subscriber activity, thereby enhancing the user engagement and conversions. It not only saves time; it also facilitates the creation of more targeted emails that perform better. Automated emails are sent in real-time to specific subscribers who meet some pre-defined criteria set in the email service provider, or ESP.

Before we delve deeper into the emails included in an automation workflow, let’s understand the factors that influence the performance of your automated emails.

  1. Customer journey
  2. The competence of your ESP
  3. Deliverability score
  4. Segmentation parameters
  5. Analysis of the subscriber activity
  6. Lead capture forms and landing pages

You ought to work on these parameters to ensure successful email automation workflow.

That said, we shall now move on to the different stages in email automation.


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May
27
Why You Should Use a Marketing Automation Platform for your eCommerce Store
Posted by Sophie Krokida on 27 May 2019 10:00 AM

Are you planning to start your own eCommerce business, or do you already have one and are debating whether or not you need a marketing automation platform?

Well, the truth is, you need it more than you can imagine.

So, read on because we’re about to analyze all the reasons why marketing automation is vital for your eCommerce store. And, by the end of this article, you’ll have a clear image on how to utilize it for your own business.

Before we get all geeky for all the aspiring/new eCommerce enthusiasts, let’s answer a couple of questions to set the scene.


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Jan
7
6 Ways to Collect Email Subscribers for Your Ecommerce Store
Posted by Nina De la Cruz on 07 January 2019 11:00 AM

For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.

For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And best of all, email marketing allows you to build long-lasting relations, whereas other channels often suggest just a single-time interaction between the brand and the customer.

That privilege comes with a challenge too. Because to start an email marketing campaign you first need to build an email list, and many entrepreneurs find this part quite challenging.

The average email signup rate varies between 1% and 3% depending on the niche. And whether we’re talking about thousands or hundreds of visitors per day, when you think about how many of them leave without subscribing – you realize how much money is being left on the table.

In this article, we’re sharing 6 easy tactics to build an email list, and we promise you’ll be able to replicate them even if you’ve just started your online business and have zero experience at collecting emails.


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