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Oct
8
The Best Mailchimp Alternatives for Email Marketing
Posted by [email protected] (Christianna Cannon) on 08 October 2021 10:00 AM

Email marketing is one of the best, most important methods for marketing an eCommerce business. Understanding effective email marketing is the key to growing an audience of recurring customers. Of course, the effectiveness of your email marketing can strongly depend on the tools you use to run it. Your email marketing platform has to equip you with the right features and capabilities to set up effective campaigns.


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Jun
18
10 Best Newsletter Subject Lines for Conversions
Posted by Zoe Devitto on 18 June 2021 10:00 AM

Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.


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Jun
8
5 Ways to Optimize Your Shop's Email Communications
Posted by [email protected] (Guest Author) on 08 June 2021 10:00 AM

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.


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Apr
30
How Email Design Has Evolved Over the Last Few Decades
Posted by Kevin George on 30 April 2021 10:00 AM

When was the last time you checked your emails? It was most probably within the previous 24 hours as emails have become a part of our daily lives. But do you know how it all started? Do you know emails have been around even before the internet? If you are curious, this blog is for you.


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Apr
21
6 Ways to Convert More with Confirmation Emails
Posted by John Allen on 21 April 2021 10:00 AM

One mistake that many businesses make is thinking that once they get a sale, their job is done. A confirmation email is defined as an email that buyers receive after completing a transaction, but it's much more than that.

Confirmation emails are another opportunity for direct communication with your customer. In this article, we’ll be looking at the best techniques to turn confirmation emails into more conversions.


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Mar
17
10 Ways to Improve Your Email Deliverability
Posted by [email protected] (Guest Author) on 17 March 2021 10:00 AM

What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.

Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of course, the triumphant moment is when an email is read and the user heeds the call to action. Mission accomplished!

In this article, we'll discuss how to succeed at this all-important marketing goal.


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