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How eCommerce Email Content Influences Deliverability Rates
Posted by Andriy Zapisotskyi on 27 March 2020 10:00 AM

The goal of every email we send out is to reach the reader. To convince people to open the email, we come up with catchy previews and subject lines. To make sure the recipient is interested enough to click on links, we create enticing copy and sleek visuals.

However, all of these things are as good as dead if the email doesn’t land in the inbox in the first place.

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5 Welcome Email Practices to Increase Conversion Rates (With Examples)
Posted by Rukham Khan on 11 March 2020 10:00 AM

If you’ve placed opt-in forms on your website and the subscribers are rolling in, congratulations!

But there’s more work to be done — to really use your email list to your advantage, you need to build strong relationships with your new subscribers.

A solid relationship starts with a welcome email: an email that greets, congratulates or guides your new lead’s expectations.

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Top 10 Best Transactional Email Providers for eCommerce
Posted by Jessica Grioua on 12 February 2020 11:00 AM

Email optimization and marketing isn’t all about newsletters or abandoned cart campaigns – the most effective email can often be a simple order confirmation notification. If your business’s transactional emails aren’t delivering on time to everyone, you’re missing out on marketing opportunities and may end up frustrating many of your customers. That’s why you need an effective transactional email provider for your online business; without it, your customers will feel left in the dark and may abandon your store altogether. Let’s go through the best transactional email providers that you should consider integrating into your online store.

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How to Re-Engage a Dead Email List
Posted by Mike Arsenault on 26 September 2019 10:00 AM

If you’re like most ecommerce businesses, you have a lot of email lists in your database: lists of emails you collected through special lead capture campaigns, lists of customers that made one purchase and never returned. And, the list goes on.

Some of these email lists are probably old and obsolete because you haven’t sent an email to them in months. Or, maybe you’ve been sending an email once every month or so. In any case, the trouble is that these lists don’t have any quality control or measurement on how engaged their users are.

But, now that you’re ramping up your email program, and possibly migrating to a new email service provider to accommodate high-volume email marketing, you may need to start using those old email lists. Sadly, sending email broadcasts to these old lists isn’t as simple as just sending regular emails to them.

First, you need to remove the bad email addresses from these old email lists. Then, there’s a process for gradually re-engaging a dead email list. Taking these steps will protect your sender reputation, save you from deliverability headaches down the road, and help you squeeze the most value out of your re-engaged lists.

Here’s everything you need to know in order to re-engage your dead email lists.

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How Email Automation Can Boost Your eCommerce Conversions
Posted by Jeff Badal on 24 September 2019 10:00 AM

The eCommerce bug has literally taken the world of business by storm. Marketers and entrepreneurs alike are still excited about this business concept despite it having been around for quite some time now.

Business owners and marketers are constantly pushing the eCommerce boundaries — each day trying out trending ideas and experimenting with emerging concepts, all in an effort to boost their click-through rate and, of course, their conversion rate.

You see, as an eCommerce marketer, your goal is to boost sales.

But for that to happen, you must have not only an effective, results-oriented digital marketing plan in place but also a customer-centric communication strategy.

Engaging your customers with regular communication, even when they are not shopping, helps to keep top-of-mind recall (awareness) and drives value to the growth of your business.

Email marketing serves this purpose really well.

It’s a highly-effective channel for a marketer who needs to reach their customers and to get them buying, repeatedly.

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5 E-Commerce Marketing Email Examples That You Should Be Sending
Posted by Aaron Wiseman on 26 August 2019 10:00 AM

If you’re an ecommerce marketer, email marketing should be your best friend. Email consistently outranks other digital channels such as social media and display ads in terms of return on investment. A VentureBeat Insight study found that email marketing generates an average of $38 for every $1 invested.

The problem is that’s just an average. Not every ecommerce store’s email marketing is going to be churning out $38 for every dollar spent on it. And, more concerning still, not every marketer knows how to achieve such an impressive result.

What separates a finely tuned email marketing machine and a mediocre one often comes down to one word: automation.

To realize impressive returns from email, you need to move beyond the simple newsletter blast. Instead, you need to automate the right email to send to the right customer at the right time.

Of course, the other benefit is that this massively reduces your workload. Once you set up these automations, you don’t have to worry about them again. Bar the occasional tweak to optimize your flows, it’s pretty much set and forget. 

So, in the spirit of helping you get the most out of your email marketing, here are five examples of automated campaigns that you can go and start sending right now.

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