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Feb
18
Tips for Improving Your Website Loading Time
Posted by Ashley Lipman on 18 February 2019 09:00 AM

Now more than ever, your website needs to be fast.

If it takes even a few seconds to load properly, you might be losing important visitors. In fact, most customers or visitors won’t even wait up to two seconds for website content to properly load. That’s why your loading time is one of the most important things you need to focus on when building a website.

Not everyone has all of the patience in the world. If it takes too long for your page to load, your customers are more likely to jump to the competition without a second thought. A startling 79% of online shoppers, for example, said they won’t go back to a website that loads slowly. A slow-loading website simply seems unprofessional, and you don’t want that. Here are the best tips for improving your website loading time so you don’t risk your user experience.


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Feb
1
How Increasing Website Page Speed Impacts SEO and Conversions
Posted by [email protected] (Gonzalo Gil) on 01 February 2019 11:00 AM

After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all of these important aspects are fully optimized, why are my conversion rate and search engine rankings not improving?


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Jan
28
How to Optimize Your eBay Listing So You’ll Sell More Products
Posted by Dani Avitz on 28 January 2019 11:00 AM

If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming keywords. Search engine optimization is very real on eBay and you’ll have to get good at it if you want your listings to show up.

So, we’re going to help you with that. This post will explain:

  • The basics of eBay SEO
  • What you need to do to optimize your listings
  • How to find profitable products that are worth selling

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Jan
24
How to Boost Your E-commerce Website? (Try these 6 proven hacks)
Posted by Bill Brown on 24 January 2019 12:43 PM

The consumer's experience with the marketplace keeps improving over the years, and one of the most brilliant moves a business can make is to create an e-commerce website. The website gives a visual representation of the brand and allows an online transaction of goods and services over the internet.

However, it doesn't just stop at creating a website but also promoting it to ensure increased traction and more positive reviews that will help boost sales. What differentiates a successful e-commerce site is how it is marketed to attract new customers that will help keep the business going.


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Jan
21
5 Customer Engagement Strategies For eCommerce Stores
Posted by Dwayne Charrington on 21 January 2019 11:00 AM

It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.

Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions with customers are rare.

Since retaining customers is a major challenge for online businesses, they must invest in customer engagement more than ever. So, what strategies can eCommerce businesses adopt to enhance customer engagement? Here are five of them.


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