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Utilizing Micro-Conversions to Reel in Potential Customers
Posted by Ricky Wang on 26 November 2020 11:00 AM

Do you track micro conversions inside your business? It’s likely that you’re tracking big conversions. You know the ones I mean: completed customer forms and product purchases.

But what about the micro conversions that lead to those form completions or product sales? Tracking smaller conversions can actually tell you where your sales funnel needs the most work in order to become more effective.

Now, you’re probably wondering what smaller conversions you should track. That’s a great question!

In this article, I’ll be detailing the most important micro conversions to track. For now, let’s look at a few examples:

  • Blog post comments
  • Products added to the cart
  • Page views
  • Followers on social media

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9 Powerful Ways Social Proof Can Grow e-Commerce Conversions
Posted by Julia Samoilenko on 16 November 2020 11:00 AM

Chances are, you have already tested dozens of conversion rate optimization tricks. And, more than likely, you’re not satisfied with the results. Why? The truth is the e-commerce niche is over-crowded: there are thousands upon thousands of people who are already doing the same.

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The Anatomy of an eCommerce Buyer's Journey
Posted by Mehdi Hussen on 21 October 2020 10:00 AM

In 2019, global eCommerce sales passed $3.53 Trillion. By 2022, this number is expected to double. Pandemic or no pandemic, eCommerce is on a roll. It has become a necessity for our generation — almost like electricity. The comfort of having anything and everything from safety pins to airplanes (yes, you can!) bought from the comfort your home or anywhere you are is akin to an old sci-fi tale coming true.

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How to Create Exit-Intent Popups that Drive Conversions
Posted by Simki Dutta on 14 September 2020 10:00 AM

Have there been instances when you’ve had prospects arrive on a landing page and leave without taking the desired action? If only there was a way to make them stay, you wonder.

Enter exit-intent popups.

Exit-intent popups refer to a popup message that appears right before a visitor is about to leave the website.

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How Conversion Rate Impacts the ROI of Campaigns
Posted by [email protected] (Jimmy Rodriguez) on 12 September 2020 01:03 PM

How do you know if your website's digital marketing strategy is successful?

One of the key metrics to measure success is the conversion rate. Yet only 22% of businesses are happy with their conversions and how it relates to their return on investment.

This article examines the relationship between ROI and conversion rates for website marketing campaigns.

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5 trust-building tips to move more visitors through your ecommerce funnel
Posted by Alysse Phipps on 10 August 2020 10:00 AM

Consumers understand that there are inherent risks when shopping online, and are particularly concerned about shopping at unfamiliar websites.

In hopes of preventing disasters like identity theft, stolen credit card information, and hacked devices, many consumers take care to thoroughly research the sites they shop at, and many find reasons not to complete a purchase. So many, in fact, that the average ecommerce shopping cart abandonment rate is as high as 69.57% according to the Baymard Institute.

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