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Oct
21
The Anatomy of an eCommerce Buyer's Journey
Posted by Mehdi Hussen on 21 October 2020 10:00 AM

In 2019, global eCommerce sales passed $3.53 Trillion. By 2022, this number is expected to double. Pandemic or no pandemic, eCommerce is on a roll. It has become a necessity for our generation — almost like electricity. The comfort of having anything and everything from safety pins to airplanes (yes, you can!) bought from the comfort your home or anywhere you are is akin to an old sci-fi tale coming true.


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Sep
14
How to Create Exit-Intent Popups that Drive Conversions
Posted by Simki Dutta on 14 September 2020 10:00 AM

Have there been instances when you’ve had prospects arrive on a landing page and leave without taking the desired action? If only there was a way to make them stay, you wonder.

Enter exit-intent popups.

Exit-intent popups refer to a popup message that appears right before a visitor is about to leave the website.


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Sep
12
How Conversion Rate Impacts the ROI of Campaigns
Posted by [email protected] (Jimmy Rodriguez) on 12 September 2020 01:03 PM

How do you know if your website's digital marketing strategy is successful?

One of the key metrics to measure success is the conversion rate. Yet only 22% of businesses are happy with their conversions and how it relates to their return on investment.

This article examines the relationship between ROI and conversion rates for website marketing campaigns.


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Aug
10
5 trust-building tips to move more visitors through your ecommerce funnel
Posted by Alysse Phipps on 10 August 2020 10:00 AM

Consumers understand that there are inherent risks when shopping online, and are particularly concerned about shopping at unfamiliar websites.

In hopes of preventing disasters like identity theft, stolen credit card information, and hacked devices, many consumers take care to thoroughly research the sites they shop at, and many find reasons not to complete a purchase. So many, in fact, that the average ecommerce shopping cart abandonment rate is as high as 69.57% according to the Baymard Institute.


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Aug
7
4 Ways Headless Commerce Optimizes the Customer Experience
Posted by John Allen on 07 August 2020 10:00 AM

To stay ahead of the competition, ecommerce companies are striving to provide customers with the best omnichannel experiences. Smart businesses always look for new opportunities to reach out wherever possible. This can mean a variety of new strategies.


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Aug
6
5 Tips to Use Your Out-of-Stock Product Pages to Boost Sales
Posted by Nick Shaw on 06 August 2020 10:00 AM

Sometimes, it doesn’t matter how much prep you do, items go out of stock. Of course, it’s great that the product was so popular. But, for a customer who had their heart set on that item, it can be a real let down with an obvious repercussion being that you won’t be able to turn them into returning customers. Or they will be put off from getting anything else.


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