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Apr
2
9 Ways to Increase Landing Page Conversion Rates
Posted by Vlad Falin on 02 April 2021 10:00 AM

Getting visitors to your site is tedious, expensive, tiring, and all in all — extremely difficult. But it’s even harder to see them leave without making any kind of action.

It is said that, in 2020, eCommerce had grown in one year at the rate it would have in three years. Sure, having more traffic is great and it seems easier to make more sales when you have a traffic influx. But that is just one part of the success formula.

There is no need to point out that increasing your conversion rate from 1% to 1.5% means 50% growth on whatever traffic volume you are pulling.

How hard would you have to work to create a 50% growth in traffic? From this perspective, it seems that it is much easier to optimize your conversions, rather than increasing inbound traffic by such a huge leap.

In this post, we will go exactly over that: how to set up your page in a way that will assure the maximum possible conversion rate.


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Mar
26
How to Optimize Your eCommerce Website for Easy Product Discovery
Posted by Mark Quadros on 26 March 2021 10:00 AM

If your products are not easy to find, you’re losing customers in real-time.

According to Marketing Charts, 46% of shoppers say they go shopping online just for browsing.

Almost half of your traffic comes to your website, hoping that you’ll show them the right product for them.

What this means is… Are you optimizing your website for the people who still don’t know what to buy?


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Mar
24

No matter the industry, success in the business world comes down to a company’s ability to serve and deliver value to the consumer.

To deliver this value, the team needs to understand their customers as best as they possibly can.

From their “on-paper” demographic information and their personality traits, to their personal and professional goals, to their tendencies and behaviors as a consumer, truly knowing your customers is the key to attracting, engaging, and retaining a loyal audience (and, in turn, enabling your business to thrive).


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Mar
15
How to Encourage Purchases from Different Types of Online Shoppers
Posted by Richard Conn on 15 March 2021 10:00 AM

Every company wants to be able to understand their customers. Insights and analytics help you to make more informed business decisions. But sometimes it isn’t as easy as just looking at and interpreting the numbers. Different consumers behave differently and eCommerce websites that only cater to one type of consumer can suffer in the sales department.

In this article, we have compiled the most common types of online shoppers and how you can specifically target each one.


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Feb
3

This year has seen the shift away from physical retail to online shopping accelerate by approximately five years, which means two things:

  1. More people are shopping online than ever before.
  2. More people are selling online than ever before.

Online retail has become incredibly competitive, making it more crucial and challenging to attract, convert, and retain customers. And, if you’re still using last year’s abandoned cart and customer recovery strategies, they’re now vastly out of date.


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Nov
26
Utilizing Micro-Conversions to Reel in Potential Customers
Posted by Ricky Wang on 26 November 2020 11:00 AM

Do you track micro conversions inside your business? It’s likely that you’re tracking big conversions. You know the ones I mean: completed customer forms and product purchases.

But what about the micro conversions that lead to those form completions or product sales? Tracking smaller conversions can actually tell you where your sales funnel needs the most work in order to become more effective.

Now, you’re probably wondering what smaller conversions you should track. That’s a great question!

In this article, I’ll be detailing the most important micro conversions to track. For now, let’s look at a few examples:

  • Blog post comments
  • Products added to the cart
  • Page views
  • Followers on social media

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