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5 Ways To Reduce Your Online Store’s Bounce Rate
Posted by Kate Parish on 07 July 2022 10:00 AM

Bounce rate is a metric showing how many visitors leave a website after landing on a page. Why do people leave websites without taking any action? First, bounce rates may differ from page to page, even on the same website. For example, blogs generally have higher bounce rates than product pages. Why? Because visitors land on the blog articles to find information, not to convert.

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5 Ways to Perform eCommerce Testing & Experimentation
Posted by Rachael Verret on 28 June 2022 10:00 AM

In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.

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What is Social Proof & How Can eCommerce Businesses Use It?
Posted by Krunal Vaghasiya on 09 June 2022 10:00 AM

The power of social proof can be seen in several contexts. When it comes to online business, it’s a valuable marketing tool.

For example, if you need a new cell phone, you might visit an eCommerce website to buy one. On this website, let’s say that you’re offered two products. The first product has a 5-star rating and three reviews with a tag showing "New Product." The second product has a 4.6-star and 475 reviews with a tag showing "1000 products sold within 24 hours."

Which one would you buy? You’re more likely to pick the second one if you're motivated by social proof.

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How to Leverage Data Analytics to Hit Your Best Sales Year Yet in 2022
Posted by Daniel O’Dowd on 03 May 2022 10:00 AM

Analyzing data isn’t new. Investopedia’s definition of the term states that “data analytics is the science of analyzing raw data to make conclusions about that information.”

While your first reaction might be to imagine algorithms and complicated number-crunching, successful businesses have been using data analytics for hundreds of years.

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What is Down Selling: A Complete Guide to Boosting Your Conversions
Posted by Nick Shaw on 26 April 2022 10:00 AM

Ecommerce remains a rapidly growing but competitive market. With US online retail sales expected to top $1.02 trillion in 2022, more and more businesses are looking to either shift to online sales or to supplement their physical stores with an online presence.

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Creating awesome products and content is only half of the battle. To get your customers to actually buy your products, you need to share them with your audience on their preferred platform at exactly the right time.

But what can you do if your emails, social media, or SMS messages are getting lost in the sea of marketing promotions lying unread in your customer’s inbox? Well, there’s another option that you can try — web push notifications.

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