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Oct
29
How to Do Usability Testing Right: A Step by Step Guide
Posted by Lindsey Allard on 29 October 2021 10:00 AM

Creating an outstanding product is a challenge that many businesses take on lightly. Even though there are plenty of challenges along the way, it’s in your best interest that the product delivers what it promises.

That’s why usability testing is such a great process. It helps you set up an incredible foundation for your product. It’ll help you eliminate all the unforeseen issues that could appear on launch.


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Oct
18
Top 5 eCommerce Site Features That Always Need User Testing
Posted by Kate Priestman on 18 October 2021 10:00 AM

An estimated 88% of users admit they are less likely to return to a website after a negative user experience. This should be reason enough for businesses to start focusing on boosting their website’s UI/UX. Several factors can lead to a bad user experience – from slow page loading times to a site’s lack of mobile responsiveness. This is why it is imperative to user test your eCommerce website to prevent cart abandonment and improve your conversion rate optimization (CRO).


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Sep
29
20 Essential eCommerce Metrics & KPIs to Track and Measure for Success
Posted by Dhaval Sarvaiya on 29 September 2021 10:00 AM

Selling online is no new trend. Overall, the eCommerce industry has seen commendable growth rates in the years before the pandemic. However, after 2019, it's become impossible to ignore eCommerce's significant growth.


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Sep
24
10 Strategies to Increase Customer Lifetime Value
Posted by Oliver Stasinszky on 24 September 2021 10:00 AM

A company's lifeblood is its customers. Without them, you don’t have a business, but rather an expensive and time-consuming hobby. Keeping customers happy and coming back even after they made a purchase should be each company's top priority. Yet, many businesses overlook the importance of customer retention.

Why is retaining customers so vital to a business’s success?

The answer lies in a customer’s lifetime value.


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Aug
27
Why Crowd Testing Is Vital to eCommerce & How to Do It
Posted by Emily Rollwitz on 27 August 2021 10:00 AM

The ways in which consumers interact with the world of eCommerce is as changeable and varied as the consumers that engage with it. Rapid growth in digital technologies and mobile spaces is continually morphing to meet the demands of a multifaceted market base. But this growth has also created a unique challenge where immediate and continuous testing is vital.


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Aug
20
How to Leverage A/B Testing to Increase Your Conversion Rates
Posted by Felix Zoot Billson on 20 August 2021 10:00 AM

Whether your conversion rates are low, average, or high, there’s always room to optimize better. But without the right methodology, you risk making changes that push your conversion rate in the wrong direction. If you don’t make changes in a controlled way, you won’t even know which change affected your conversion rate.


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