Content marketing isn’t novel; all your competitors are posting content on their websites and social media.

However, as an eCommerce business owner, strong content — and in the right formats — can still be your differentiator when competing with countless other stores for your audience's attention.

Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation.

Giveaways bring an air of excitement to a brand’s followers. They give people a chance to engage with brands they love while standing a chance to win exciting prizes. 

As a result, knowing how to do a giveaway is essential for eCommerce business owners.

The eCommerce industry continues to grow rapidly. And while it’s an enormous market, it’s also very competitive, so you must ensure you approach your marketing with the right tactics. 

Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones. 

Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.