The eCommerce industry continues to grow rapidly. And while it’s an enormous market, it’s also very competitive, so you must ensure you approach your marketing with the right tactics. 

Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones. 

Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.

The digital marketing landscape is constantly changing, especially as it gets intertwined with social media. Trends move swiftly on social media, creating a lot of potential for marketers willing to keep on.

As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.

Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.