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Why You Should Offer a “Shop Now, Pay Later” Payment Method
Posted by Chris Dolan on 21 February 2019 11:00 AM

There are so many aspects that go into running your eCommerce store - finding the right assortments of products, creating eye-catching product pages with beautiful images, reaching relevant customers with your marketing efforts, managing inventory and shipping - you probably think that deciding which payment methods to offer is of secondary importance. 

A payment is a payment, right?  Wrong!  Selecting a payment method is one of the most critical elements of the customer journey and offering the right assortment of payment options is one of the most direct ways to impact your conversion rate.

Think of it this way: by the time a prospective customer has reached the payment phase of the checkout they have already made the purchase decision.  They’ve found your site, chosen a product, selected the right size and color… they’ve already done all the hard work.  Any friction with the payment process results in a lost sale.  A customer is not a customer until they click that pay button.  As an eCommerce site, you want to make clicking that button as easy as possible.

One payment method that is rapidly growing in popularity makes optimizing conversions at this critical juncture especially easy.  New “shop now, pay later” solutions like Sezzle allow shoppers to pay for purchases over time.

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