Challenges in business are inevitable, no matter your niche. From initial funding to finding the right talent and beyond, you must overcome hurdles in every corner. Some of these challenges are obvious, while others — not so much. 

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.

The checkout process is the point of no return for eCommerce websites. Online shoppers can either breeze through checkout or get frustrated and leave your site entirely.

The eCommerce industry is growing fast, and with it, the competition is getting intense. 

Now that people have so many choices to buy from, online store owners have no option but to stand out from the crowd to boost sales.

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product.