Running an online store comes with endless to-do lists: answering customer inquiries and concerns, managing inventory, and keeping up with trends to ensure business success. 

Have you ever wondered how some businesses seem to effortlessly guide their customers from casually browsing to confidently buying — and even coming back for more?

Imagine scrolling through an online store, but instead of static images, you get 360-degree views of the chair you want to purchase. Or, you can virtually try on your favorite accessories before you buy. This is the power of visual commerce — and it's revolutionizing the way consumers shop online. 

Making your buying process effortless goes beyond improving customer satisfaction.

With a great and personalized shopping experience, you’ll likely witness a substantial boost in sales, positive word-of-mouth referrals, and customer loyalty. 

Challenges in business are inevitable, no matter your niche. From initial funding to finding the right talent and beyond, you must overcome hurdles in every corner. Some of these challenges are obvious, while others — not so much. 

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.