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8 Tips to Writing Effective Landing Page Copy for Your eCommerce Site
Posted by Plamen Popov on 22 March 2023 10:00 AM

Many sales and marketing teams believe that good landing page designs are highly essential for conversions. While this is true, a study of 40,000 landing pages by Unbounce revealed that the most influential element in landing page conversion was the landing page copy.

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Everything You Need to Know about eCommerce Merchandising
Posted by Austin Andrukaitis on 14 December 2022 11:00 AM

One of the primary reasons behind the rise in the popularity of online shopping is convenience. Unlike the traditional brick-and-mortar shopping experience, online shopping allows consumers to buy products and have them shipped without leaving the comfort of their homes.

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How to Optimize eCommerce Personalization as a Multi-Channel Business
Posted by Armen Baghdasaryan on 30 November 2022 11:00 AM

As the current retail industry grows and changes dynamically, eCommerce personalization has now become a crucial part of many store owners’ business strategies.

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What is Conversational Commerce and How to Sell by Talking
Posted by Jenna Bunnell on 12 October 2022 10:00 AM

Conversational commerce is taking customer interaction to a whole new level.

Customers want omnichannel service, “always on” availability, and hyper-personalization. There was a time in the not-so-distant past when this just wasn’t possible — online shopping was a jarring, impersonal, and tiresome experience.

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5 Ways To Reduce Your Online Store’s Bounce Rate
Posted by Kate Parish on 07 July 2022 10:00 AM

Bounce rate is a metric showing how many visitors leave a website after landing on a page. Why do people leave websites without taking any action? First, bounce rates may differ from page to page, even on the same website. For example, blogs generally have higher bounce rates than product pages. Why? Because visitors land on the blog articles to find information, not to convert.

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5 Ways to Perform eCommerce Testing & Experimentation
Posted by Rachael Verret on 28 June 2022 10:00 AM

In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.

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