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Enhance Your Online Business with New Zapier Integrations
Posted by [email protected] (Christianna Cannon) on 06 September 2019 10:00 AM

Smart business owners are always looking for advantages, and anything that saves time and effort is a big one. Tons of apps have been developed with this exact purpose in mind, bringing convenient methods of organization, management, and much more. Central to this ideal of efficiency is automation, in which software handles a task rather than a human worker.

Automation doesn't just save time, it also ensures every action is done consistently and eliminates the possibility of human error. Running a business often involves numerous small, repetitive tasks, and letting a computer handle these will increase productivity by allowing human workers to focus on other responsibilities that a computer simply can't manage.

The more options for automation you have, the more ideas you can come up with for improving your workflow. Zapier is a platform that vastly expands your automation capabilities by allowing you to create connections between apps — an event in one app causes an action in another.

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The True Cost of Downtime for eCommerce Businesses
Posted by [email protected] (Guest Author) on 01 September 2019 10:00 AM

Every second that your eCommerce website is down equates to money walking out of your virtual storefront. When considering the impact that a downed server has on eCommerce, one of the first examples that comes to mind is Amazon. Just a few years ago, their site was down for around 40 minutes, resulting in approximately $5 million in losses.

Most eCommerce businesses would be ecstatic if they could make in a year a fraction of what Amazon lost in 40 minutes. Still, every lost dollar, customer, or potential connection hurts. Ecommerce companies that experience downtime lose more than just sales. They lose their reputation, diminish their search engine optimization (SEO), and experience efficiency issues. Customers have come to expect that the websites they visit will be up and running 100 percent of the time.

Using a good hosting service can help you reach that goal.

This is something you really need to be careful of when opting for discount hosting solutions. For context, Nathan Finch of Aussie Hosting tracked cheap hosts for downtime issues over a 12 month period and found that cheap shared hosting companies had 3-4 times the downtime instances over dedicated hosts.

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You experience eCommerce every day. It's everywhere, and it's getting much harder to find someone who has never made a purchase online. If you've identified eCommerce as a (virtual) land of endless opportunity, you're right. But how does eCommerce work and how do you get started?

In this article, we'll introduce you to eCommerce and the different parts that come together to create the successful online stores we've all heard of — and we'll walk you through the basics of getting started to create your own eCommerce website and online business.

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Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your product variants properly, your online store can quickly get bogged down.

This guide will explain product variations in depth and how to set them up in your online store, including special cases where a particular variant needs different pricing, has a significantly different weight, or must be tracked separately from the rest of that product's inventory. Product variations are a crucial part of your online store, so it's important to understand them and set them up properly.

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What Is Product Information Management (PIM) for eCommerce?
Posted by [email protected] (Christianna Cannon) on 30 May 2019 10:00 AM

Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data includes all types of information about every product a business sells, including manufacturing materials, technical specifications, size and weight, photographs and schematics, and much more. This is the data your business presents to potential customers to help them decide to purchase your products, making it crucial to your bottom line. Product information is displayed in several places, including your eCommerce website, your products' packaging, your marketing materials, and more.

The problem arises when product information needs to be changed or added, especially when there's a large amount of information due to the size of your inventory. Ensuring that correct new or updated product information reaches all your channels in a timely manner can present significant challenges.

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How to Carry Out a Website Audit for an eCommerce Business
Posted by Martha Jameson on 26 April 2019 10:00 AM

Website audits are crucial aspects of doing business properly, especially in eCommerce. These audits are designed to cover several areas of your business, including SEO, content, CRO, performance, supply chain, platform analysis, and more. An audit is the perfect opportunity for you to see each component, evaluate it properly, and discover issues and areas where you can improve. The results will turn into a map you can use to optimize your business.

Your audit should be focused on what’s going on in your business right now. Marketing campaigns, posts, and products are to be considered later in your audit. You should cast a wide net that will help you discover many opportunities for improvement. Take note of all findings as you go because these will be a measurement for your future goals.

Here are some areas where you should do an audit as well as information on how to do it.

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