You already know that email marketing is a powerful strategy for engaging your audience and boosting conversions. In fact, about 79% of millennials in the US stated they enjoy being contacted by brands through email.

If you’re the owner of an online store, one of the best ways to build and maintain relationships with your customers is through email marketing. However, determining the optimal email frequency remains a challenge.

You’ve done your brainstorming sessions. You’ve done your market research. You’ve even done your prototyping and price testing. Just as you thought most of the hard work was over, you’re left with one huge challenge to overcome: launching your product.

Before you think about organizing a grand unveiling event or spending all of this quarter’s budget on giant billboards, you must go back to basics. We’re talking about email marketing.

Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies. 

Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.