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Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your product variants properly, your online store can quickly get bogged down.

This guide will explain product variations in depth and how to set them up in your online store, including special cases where a particular variant needs different pricing, has a significantly different weight, or must be tracked separately from the rest of that product's inventory. Product variations are a crucial part of your online store, so it's important to understand them and set them up properly.

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Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data includes all types of information about every product a business sells, including manufacturing materials, technical specifications, size and weight, photographs and schematics, and much more. This is the data your business presents to potential customers to help them decide to purchase your products, making it crucial to your bottom line. Product information is displayed in several places, including your eCommerce website, your products' packaging, your marketing materials, and more.

The problem arises when product information needs to be changed or added, especially when there's a large amount of information due to the size of your inventory. Ensuring that correct new or updated product information reaches all your channels in a timely manner can present significant challenges.

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How to Carry Out a Website Audit for an eCommerce Business
Posted by Martha Jameson on 26 April 2019 10:00 AM

Website audits are crucial aspects of doing business properly, especially in eCommerce. These audits are designed to cover several areas of your business, including SEO, content, CRO, performance, supply chain, platform analysis, and more. An audit is the perfect opportunity for you to see each component, evaluate it properly, and discover issues and areas where you can improve. The results will turn into a map you can use to optimize your business.

Your audit should be focused on what’s going on in your business right now. Marketing campaigns, posts, and products are to be considered later in your audit. You should cast a wide net that will help you discover many opportunities for improvement. Take note of all findings as you go because these will be a measurement for your future goals.

Here are some areas where you should do an audit as well as information on how to do it.

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Do I Need an SSL Certificate for My Website, Blog, or eCommerce Store?
Posted by Alejandro Vasquez on 22 March 2019 10:00 AM

When trying to start their own eCommerce business, you will inevitably consider which features you will need for your website. Given that you are almost certainly on a budget, you will likely separate these tools between which ones you need and which ones you do not need but might like to have. The idea here is that you keep what you know you will need, get anything else you can, and save anything else you might like for later.

However, before making any firm decisions, you must know what exactly each feature does for your website and your customers. That may not always be clear, and you may even end up asking yourself questions such as, “Do I need an ecommerce SSL certificate?” The answer to that is a definite yes. Here is some information on why you need SSL for your website, blog, or eCommerce store.

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Types of eCommerce Business Models, Websites, and Platforms
Posted by [email protected] (Gonzalo Gil) on 21 March 2019 10:00 AM

There's no doubt that eCommerce has grown exponentially and continues to grow every year. Today, we've reached an age in which a business without a website is at a severe disadvantage. But you shouldn't look at an eCommerce website as something you simply "need" to have in order to survive (although you do). Instead, look at it as a vast opportunity for your business to reach a level of growth and success that wouldn't have been possible before the advent of the internet.

A lot goes into eCommerce. Business owners have already needed to deal with products, sourcing, accounting, and other considerations, but today you also need to think about software, social media, and other essentials of doing business on the internet. There are hundreds of solutions available, and this presents an overwhelming amount of choice that can leave the uninitiated feeling confused as to what is the best option for their business at any given time.

If you're thinking that eCommerce overall sounds complicated, you're right — but it's not impossible to understand, by any means, even if you're completely new to the idea of running a business online. Your education in the workings of eCommerce can start now, by understanding the numerous different aspects to an online business. Even if you're already a bit knowledgeable about eCommerce, this is a good place to shore up your expertise.

So, what do we mean by "different aspects of eCommerce?"

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If you're getting ready to launch a startup, you're probably experiencing a great many things. A huge rush of excitement, anticipation, and probably some stress and uncertainty. After all, 80% of small businesses fail, and the initial steps you take pre- and post-launch are crucial to your long-term success. All too often, making a mistake can lead to backtracking that most businesses just can't afford. Starting a business always involves tons of decision-making, and to make the best decisions you need to be as informed as possible.

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