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How Trade Show Marketing Can Help Improve Your SEO Results
Posted by Leslie Pierce on 08 April 2019 10:00 AM

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that feature valuable content (not click-bait), mobile friendliness, fast load times and other user-pleasing features.

This is good news for quality-centric marketing teams, especially with regard to trade shows and event marketing.

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Why Social Media and SEO Are Becoming More and More Linked
Posted by Danish Wadhwa on 02 April 2019 10:00 AM

Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.

That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.

There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch with people. However, if used wisely, it is one of the most powerful tools for growing your business online. Although social media does not directly contribute to search engine optimization (SEO), the links you share help increase exposure to your brand, which in turn increases your traffic, sales, and revenue.

Furthermore, a website’s position on search engine search results is correlated with the number of social media signals it possesses. If you analyze the sites on the top positions in Google and other search engines, you will find that most of them have strong social signals. Hence, any good online marketing strategy should have a solid SEO and social media marketing plan working together to get the best results.

Let’s take a look at how social media and SEO are linked and how you can use the former to increase the latter for your website.

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How To Use Online Reviews In Your SEO Strategy
Posted by Daniel Ray on 25 March 2019 10:00 AM

Everyone has an opinion, right? But when it comes to running your business, getting customers to express their opinions about it can be a key to online success.

Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment, but also influence the search engine rankings that can make or break a business.

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Things You Should Know Before Crafting an Effective Link Building Strategy
Posted by Vanessa O. Piccone on 15 March 2019 10:00 AM

Link building should be a fundamental stage of your SEO strategy. If you’re just getting started at SEO, don’t freak out! Building and conducting a link building strategy can be done smoothly with these practical tips.

The whole process of link building consists of manually getting links from other websites to your own with the ultimate goal of increasing both traffic coming from different parts of the web (referral traffic) and increasing the authority of a website.

To get started, let’s take a look at the things that could influence the results that you get.

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Do You Need to Blog for eCommerce Websites?
Posted by Karen Evans on 14 March 2019 10:00 AM

The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.

Before I even go any further, here are some interesting statistics to consider:

  • More than 50% of blog readers are online shoppers.
  • 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
  • 60% of customers feel more connected to businesses after reading unique blog posts on their websites.
  • 47% of online shoppers read three to five articles before engaging with an eCommerce business.

These stats are certainly food for thought but alone aren’t necessarily enough to convince you to get blogging.

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SEO For Drop Shippers in 5 Steps - 2019 Guide
Posted by Adam Stewart on 04 February 2019 11:00 AM

When talking about digital marketing, the topic of SEO always comes up. It’s at the core of all online marketing. And without it, your online presence suffers.

However, SEO strategies branch out, depending on your online business model. For example, if you run an online store, your strategy will be different from that of a YouTube content creator.

Today, we’ll focus on SEO for online stores selling products from drop shippers. We’ll outline a “2019” 5-Step plan for you!

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