RSS Feed
News
Jul
24
How to Prepare “Very High” Quality Content by Google's New Guidelines
Posted by Joydeep Bhattacharya on 24 July 2020 10:00 AM

Google is now using BERT models in search, which could potentially change the way SEO works.

BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.

Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.


Read more »



Jul
10
An Introduction to Using Google Text Ads for eCommerce
Posted by Jacques van der Wilt on 10 July 2020 10:00 AM

Text ads are Google’s original venture into advertising on their platform. It was launched back in the year 2000, and even today, they make up 45% of the monthly share of click through rates.


Read more »



Jul
3
How an Efficient SEO Strategy Can Take Your Brand to the Next Level
Posted by Seema Khaitan on 03 July 2020 10:00 AM

If you’re running any branded website that you’d like to get in front of more eyes online, SEO is vital for achieving better searchability and visibility on search engines. But it offers more real value than that; there are various reasons why businesses need SEO to take their brand to the next level.


Read more »



Jun
29

If there was one thing every content writer or online business would like to know when it comes to publishing blog posts, it would probably be the answer to this question: “How long should a blog post be in order for it to perform its best?” Of course, no magic number really exists. While there are great recommendations to follow, there are always exceptions to the rules. For example, it’s not hard to find a page one ranking article that is much shorter (or longer) than the recommended ideal length.


Read more »



Jun
24
5-Step SEO Checklist for Blog Posts: How to Increase Blog Traffic
Posted by Greg Roth on 24 June 2020 10:00 AM

What if there was something you could do that would significantly increase your blog traffic? Something straightforward and repeatable that you could do for all the articles you post. You’d do it, right? Well, there are some simple tactics that accomplish this that most blogs ignore.


Read more »



Jun
17
10 Google Penalties That May Be Affecting Your Site
Posted by Richard Fong on 17 June 2020 10:00 AM

A penalty always signifies that something has been done incorrectly. Consider sports; when a player gets a penalty, they are often punished in some way, which affects their whole team and in most cases, the outcome of the game. The same is true for Google penalties. Google punishes your website if your strategies and tactics go against their goal of delivering relevant content to users who search for it.


Read more »




Help Desk Software by Kayako fusion