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15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you? Should you be using any of these attributes? While answers are still unclear, here’s a few things that you should keep in mind when optimizing your nofollow links in 2020 and beyond.

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SEO vs. SEM: Which is Best for Your Online Business?
Posted by Jimmy Rodela on 07 November 2019 11:00 AM

The marketing method you choose can easily make or break your eCommerce business.
It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.

In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?

Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”

Is there really a difference between the two (aside from their last letters)? Would you benefit more from SEO over SEM? Or is it the other way around? In this post, I’m going to answer these questions.

But before we get into the whole SEO vs. SEM debate, it's important to first understand a bit more about the two. So, let’s start with SEM.

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How to Use Google Alerts to Monitor Your Brand Mentions
Posted by Anna Ngo on 25 October 2019 10:00 AM

Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions of your competitors as well!) One caveat, though: Don’t get too alert-happy or you’ll soon be buried in an avalanche of emails. Choose wisely when setting up your alerts; more isn’t always better.

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Authority content might be time-consuming to create, but it can explode your eCommerce site’s SEO traffic. How do you go about making this happen? In short, find a good keyword opportunity, create long-form content, and then build quality links to it — all of which are explained in detail below.

Some might think that long-form content is not the best way to provide information to your audience due to the short attention span of people nowadays. This simply isn’t true, as there are a lot of people still craving meatier content. A lot of content marketers might be tempted to churn out more short-form content because of articles saying that people nowadays have a shorter attention span than a goldfish.

According to a study from the Pew Research Center, the U.S. audience actually tends to engage more with long-form articles using their smartphones. Long-form content articles have twice the amount of engagement time compared to their short-form counterparts although each have more or less the same number of visitors. So, knowing this, take your mobile visitors seriously when creating your store’s authority content.

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Top 30 Tips for SEO Beginners
Posted by Andrew Chornyy on 10 October 2019 10:00 AM

No one can deny that the Internet has conquered our lives. Most people have favorite websites, blogs and pages, but lack understanding any that the popularity of any resource requires careful work. SEO is a highly effective approach to make your website more popular, so the Plerdy team has collected 30 tips that you can use for SEO promotion.

SEO brings more traffic to websites and makes them more noticeable among other resources. Search optimization has the following primary goals:

  • Information relevance: Published materials should be valuable to users and search bots.
  • Technical optimization: The internal structure of a website is improved to make the resource more noticeable for search bots.
  • Strong authority: Actions taken outside of the website must show search bots that the page is reliable and useful.

Remember that properly implemented internal and external optimization can skyrocket your web ranking. But, don’t expect that everything will happen very quickly. Many people think that they can buy traffic for better SEO, but, in actuality, today it’s considered a black hat practice that is forbidden and not recommended. Usually, getting the result from high-quality search optimization takes a long period of time.

Simply put, SEO is about creating a high-quality website customized for a target audience. It's not about ideal design, structure, or technical characteristics of a web resource. Quality and well-optimized content adapted to the needs of your potential visitors is most important.

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7 Data-Backed SEO Tips for Ecommerce
Posted by Pawel Ogonowski on 17 September 2019 10:00 AM

How much of your traffic comes from search engines?

If your online store is anything like the overwhelming majority of others on the web, organic search accounts for over 40% of your visitors. That’s a big number. Search engines are without a doubt the most significant source of traffic for ecommerce sites.

Despite this, however, most online retailers have a poor understanding of SEO. With a few simple changes, they could optimize their sites and generate substantially more high-quality traffic.

In this post, we’re going to look at seven ways to improve your SEO. It doesn’t matter if you’re just starting out and looking to grow your customer base or if you’re already established and want to optimize this all-important traffic-channel. These tips are simple, actionable, and effective.

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