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Jun
10
9 Most Important Steps to Improve SEO on Your Blog
Posted by [email protected] (Guest Author) on 10 June 2019 10:00 AM

There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.

When implementing SEO on your website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.

In today’s post, we’re going to discuss how you can improve SEO for your blog or website. Would you be interested to know how it works for your website?

Let’s get started!


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May
28
8 Ways SEO Should Influence Your Marketing Copywriting
Posted by Rebecca Churt on 28 May 2019 10:00 AM

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, which is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

But, for content to truly be successful, marketers must think like SEOs to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. But by doing this, you’re not only creating inconsistency in your content and confusing your audience, but you're also inconsistently alerting search engines of your expertise (as well as creating duplicate content -- eek!).


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May
20
6 Exclusive SEO Tips From Thousands Of 1st Page Websites
Posted by Jason Brown on 20 May 2019 10:00 AM

Have you started an online store, only to realize that opening day was only half the battle?

Once you’ve set up shop, how long did it take you to rank on the first page of Google for a product or keyword vital to you?

If you’re like most website owners, the minimum time to start ranking for a product with your new website is 12 months. Most times, it can take 24-36 months.

And how would you feel if, after 12-36 months, you realize you’ve done your SEO all wrong and need to start completely over and fix it?

Yeah, I know. I would be crushed too.

That’s why I spend a massive amount of time researching my specific SERPs (Search Engine Result Pages) instead of listening to industry “guru’s” and bland vanilla marketing advice that only advises me to “improve my content” and “offer more value” without telling me how to do so.

I want to figure out what’s working for the keywords I need to rank on Google.


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May
13
Why Online Stores Should Replace Paid Advertising with SEO
Posted by Ryan Kulp on 13 May 2019 10:00 AM

The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.

Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

  1. Advertising (which can be increasingly expensive)
  2. Word of mouth referrals (which are free, but not scalable)
  3. Organic traffic (Cross your fingers!)

Let’s talk a bit more about #3 to see if you can benefit from reallocating some of your advertising budget.


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May
2
The Ultimate Beginner's Guide to Product Page SEO
Posted by Sam Warren on 02 May 2019 10:00 AM

If you sell things online, I bet the following thought has crossed your mind more than once:

“How can I get consistent (and hopefully free) traffic to my product pages?”

The answer, of course, is search engine optimization, or SEO. Given time and effort, optimizing your product pages is truly worth it.

A study conducted by Chitika revealed that the first result on Google searches receives almost double the impressions of the second result.

Almost double!

 

The higher you rank, the more product you will sell, period.


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Apr
8
How Trade Show Marketing Can Help Improve Your SEO Results
Posted by Leslie Pierce on 08 April 2019 10:00 AM

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that feature valuable content (not click-bait), mobile friendliness, fast load times and other user-pleasing features.

This is good news for quality-centric marketing teams, especially with regard to trade shows and event marketing.


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