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How to Create a Mobile App Strategy That Gets Results For Your eCommerce Business
Posted by Reuben Hall on 18 April 2019 10:00 AM

There has never been a better time for mobile eCommerce. You can now shop the latest UK fashions while sitting in the US, or order lunch via Uber Eats while stuck at the office. Mobile is increasingly the preferred touchpoint shoppers have with a retailer. At the same time, eCommerce companies are reaping major rewards on the mobile side. It’s a win-win.

If your eCommerce company offers a mobile app to customers, you’ve picked the perfect time to take advantage of this opportunity for your brand. But with thousands of eCommerce mobile apps vying for consumers’ attention, you need to stay one step ahead of your competitors and attract more users to install and engage with your app. In this competitive market, throwing darts at a wall and seeing what sticks won’t cut it. You need to build a mobile app strategy that gets results.

Let’s take a look at four key tactics that you can use to boost the growth of your eCommerce mobile app in 2019:

Earth Day Marketing Tips from Environmentally-Friendly Businesses
Posted by [email protected] (Christianna Cannon) on 16 April 2019 10:00 AM

We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.

With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!

That's why we've reached out to environmentally-conscious online businesses to discuss their favorite marketing strategies.

How to Use Social Data to Launch a Successful Marketing Campaign
Posted by Kate Khom on 15 April 2019 10:00 AM

Recently, the number of social media users from across the globe has reached 2.77 billion. The number is expected to exceed 3.02 billion by 2021, according to Statista:

Image credit: Statista

Taking into account both how fast these numbers are expected to grow and how enormous social media user bases have already become, it would be foolish not to start using these platforms for marketing as soon as possible.

However, no matter how beneficial social media can be for a business, it’s not all daisies and roses and beautiful pictures on Instagram. Developing marketing strategies for your social campaigns takes a lot of work, thorough market analysis, and social data mining.

Common Pitfalls of eCommerce Platform Migration (And How to Avoid Them)
Posted by Joe Chilson on 12 April 2019 10:00 AM

I recently finished moving into a new apartment. It was the culmination of a two-month process which was stressful, complicated, and time-consuming. In the end, it was worth it. I’m in a nicer apartment now, in a better neighborhood. Nobody moves because it’s fun or easy. They move because they know they need to.

eCommerce platforms work exactly the same way. If you’re considering moving your store from one platform to another, you have a bumpy transition ahead of you, but the benefits you’ll get on your new platform will make it all worthwhile. I’ve overseen a ton of eCommerce platform migration projects. I want to help your migration go as smoothly as possible by pointing out the most common pitfalls in platform migration. Here’s what you can do to sidestep these problems while getting your new store launched with speed and ease.

7 E-Commerce Metrics that Demand Your Attention
Posted by Adrian Thompson on 11 April 2019 10:00 AM

E-commerce is serious business.

The knowledge you acquired from books, formal education, or online courses — none of those is guaranteed to work for you unless you have the data to prove otherwise.

Remember, e-commerce is an extremely competitive landscape that leaves no room for half-baked ideas and guesstimates.

Whatever strategy you’ve planned, you need to have a reliable means of tracking, analyzing, and converting data into actionable steps.

In this post, we’ll talk about seven of the most crucial metrics every e-commerce business should track.

Let’s just jump into it.

4 Fundamentals of eCommerce Design
Posted by Laura Harvsey on 09 April 2019 10:00 AM

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts whether or not we spend our money there.

In this article, we are going to take a look at some of the basic building blocks that make an eCommerce store successful. We are going to look at the importance of trust, ease of navigation, visual appeal, and using the site on your mobile device.

How Trade Show Marketing Can Help Improve Your SEO Results
Posted by Leslie Pierce on 08 April 2019 10:00 AM

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that feature valuable content (not click-bait), mobile friendliness, fast load times and other user-pleasing features.

This is good news for quality-centric marketing teams, especially with regard to trade shows and event marketing.

How to Succeed in eCommerce: Marketing Tips from Health-Minded Online Businesses
Posted by [email protected] (Christianna Cannon) on 05 April 2019 10:00 AM

Everyone wants to be healthier. For some, it's about building the strength and stamina needed to excel in a favorite sport. For others, it's the desire to kick bad habits and create positive change that will boost self-esteem and overall well-being. Others search for a way to manage symptoms of a chronic condition, or otherwise improve their quality of life. There are thousands of possible motivators for a healthy lifestyle, and your own health and fitness goals can relate to any or all of them!

That's why the health industry is booming with innovative solutions to help people reach their health goals and mitigate the negatives of daily life. The market is huge and has space for everything from nutritional supplements to healthy snacks to specialty light-filtering eyeglasses and beyond. With the advent of eCommerce, it's become even easier for all types of health-based businesses to reach the customers who are looking for exactly what each brand can provide.

How the Fusion of CRO and Web Design Will Take Your Site to the Next Level
Posted by Zara Walker on 04 April 2019 10:00 AM

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic to your website.

Why Social Media and SEO Are Becoming More and More Linked
Posted by Danish Wadhwa on 02 April 2019 10:00 AM

Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.

That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.

There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch with people. However, if used wisely, it is one of the most powerful tools for growing your business online. Although social media does not directly contribute to search engine optimization (SEO), the links you share help increase exposure to your brand, which in turn increases your traffic, sales, and revenue.

Furthermore, a website’s position on search engine search results is correlated with the number of social media signals it possesses. If you analyze the sites on the top positions in Google and other search engines, you will find that most of them have strong social signals. Hence, any good online marketing strategy should have a solid SEO and social media marketing plan working together to get the best results.

Let’s take a look at how social media and SEO are linked and how you can use the former to increase the latter for your website.

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