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Shift4Shop Version 12 Brings New Features & Upgrades to Online Stores
Posted by [email protected] (Jimmy Rodriguez) on 18 January 2022 11:00 AM

The landscape of eCommerce is always changing, and a smart business makes sure to stay on top of each new development. Since most of your ability to adapt is dependent on the capabilities of your eCommerce software, it's vital to use a platform that keeps up with the times. That's why, at Shift4Shop, we work constantly to bring you all the newest tools, integrations, and features as soon as possible. When you thrive, so do we!

10 eCommerce Tips to Boost Customer Retention and Increase Sales
Posted by [email protected] (Guest Author) on 13 January 2022 11:00 AM

The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.

Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.

How to Start a Custom Sticker Business (2022 Update)
Posted by Kate Brown on 11 January 2022 11:00 AM

Let's be honest, building a custom sticker business is difficult and there is a lot of competition. However, it’s not impossible to succeed. Customers are more supportive of small businesses than ever before, and eCommerce platforms make it easier than ever to reach a worldwide audience. Forget about expensive brick-and-mortar locations — the best place to have a sticker business is online! A couple of sticker ideas won't make you wealthy, but if you have a vision, a business strategy, and a strong work ethic, you may earn a reasonable living over time.

10 Ways to Gather More YouTube Subscribers for eCommerce Businesses
Posted by [email protected] (Guest Author) on 06 January 2022 11:00 AM

Our world is becoming more visual by the day. That means an explosion of easily shared audiovisual content being spread throughout the world. While, naturally, there are a variety of platforms useful for posting video content, YouTube is still the undisputed ruler of sharing videos of all subject matter and length. You can make your content educational, entertaining, and have a certain level of creative freedom to truly express your brand’s voice. All the while, your videos can be shared in a few clicks and your subscribers will be consistently notified of any new uploads. 

How to Start Your Own Online Boutique in 10 Steps
Posted by Samuel Szuchan on 04 January 2022 11:00 AM

The last few years have seen an absolute explosion in eCommerce growth, and there has never been a better time to get in on the action yourself with an online boutique.

During the 2020 pandemic, eCommerce sales soared upwards by an incredible 33.6%, destroying previous estimates in its wake.  That growth has only continued since, and it’s just common sense to want to get in on the action with your own venture.

Let’s be honest: it’s an exciting time to be an entrepreneur. In days past, starting your own boutique meant a considerable risk in a brick and mortar investment to serve a small, local audience. Now, you can create an online business for free that can serve the entire world as a whole.

8 Tips to Optimize Your Checkout Process for More Sales
Posted by [email protected] (Guest Author) on 30 December 2021 11:00 AM

Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.

The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.

Buyers with intent may enter the checkout flow but may not complete their purchase if it’s cumbersome or slow. Small UX design errors could lead to cart abandonment and consequently, a loss of sales.

What is Cause Marketing & How Can It Benefit Your Business?
Posted by Jessica Grioua on 28 December 2021 11:00 AM

When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.

6 Reasons Why Digital Security is Vital to eCommerce Success
Posted by [email protected] (Guest Author) on 23 December 2021 11:00 AM

Ecommerce websites have always been one of the most common targets of digital attacks. For digital thieves, it is a treasure trove full of personal and financial information about active customers.

Once a business’s security has been breached, it leads to data loss and depletes the trust that could have been gained over the years.

Shift4Shop Builds a Powerful Integration with Google Analytics V4
Posted by [email protected] (Jimmy Rodriguez) on 21 December 2021 11:00 AM

Google Analytics has been a staple of eCommerce for years. It's a versatile tool built to provide you with data you can use to better understand your customers. And as every successful business owner knows, understanding your customers is the key to growing your business.

With Shift4Shop Version 12, we upgraded our Google Analytics integration to support the newest version, Google Analytics V4. This brings powerful new features to Shift4Shop stores.

8 Tips for Using Images in Facebook Ads
Posted by [email protected] (Guest Author) on 16 December 2021 11:00 AM

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.

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