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DTG vs. Screen Printing: Which Is Better for Online T-Shirt Businesses?
Posted by Filip Nikoloski on 30 June 2022 10:00 AM

There was a time when screen printing was the overwhelmingly favored form of printed t-shirt production for businesses. But now DTG is becoming increasingly popular, particularly with Etsy and other small online shop owners who recognize its many benefits to them.

5 Ways to Perform eCommerce Testing & Experimentation
Posted by Rachael Verret on 28 June 2022 10:00 AM

In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.

Boost Your Sales with Local eCommerce Delivery: A Complete Guide
Posted by Grace Lau on 23 June 2022 10:00 AM

During the recent global pandemic, some businesses were able to recoup losses or even experience growth through several adaptation strategies. One of the most important tactics was for brands to focus on their local customers by offering delivery services.

How to Use Email Signatures in eCommerce Marketing
Posted by Anand Srinivasan on 21 June 2022 10:00 AM

Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.

The Top 3 Ways to Succeed in Customer Communication
Posted by David Wachs on 16 June 2022 10:00 AM

Today, consumers are flooded with thousands of ads and messages streaming from multiple communication channels daily. More consumers are seeking out excellent customer experience from brands rather than specific features. Failing to deliver an outstanding customer experience will result in your clients switching to a competitor who would gladly provide what they are looking for.

How Personalized Visual Content Is Crucial for eCommerce Marketing
Posted by Gaurav Sharma on 14 June 2022 10:00 AM

The eCommerce world presents numerous options for products and services. Everyone has an online platform that sells one thing or another.

The impact? This makes marketing harder, forcing online businesses to find creative ways to remain relevant.

That’s where personalized eCommerce visual content can help.

What is Social Proof & How Can eCommerce Businesses Use It?
Posted by Krunal Vaghasiya on 09 June 2022 10:00 AM

The power of social proof can be seen in several contexts. When it comes to online business, it’s a valuable marketing tool.

For example, if you need a new cell phone, you might visit an eCommerce website to buy one. On this website, let’s say that you’re offered two products. The first product has a 5-star rating and three reviews with a tag showing "New Product." The second product has a 4.6-star and 475 reviews with a tag showing "1000 products sold within 24 hours."

Which one would you buy? You’re more likely to pick the second one if you're motivated by social proof.

How to Combine Email Marketing and Social Media for Better Branding
Posted by Zoe Devitto on 07 June 2022 10:00 AM

How many channels are you using to advertise your online business? If you’re only using one, you may be missing out on conversions. Let’s take a look at the numbers.

A Quick and Efficient Guide To Performing a Customer Experience Analysis
Posted by Jessica Day on 02 June 2022 10:00 AM

A fantastic customer experience can make or break a brand. No matter how amazing your product is or whether you’re offering lower prices than your competitors, a great customer experience often keeps customers coming back.

10 Ways to Improve Navigation On Your Online Store
Posted by Rachael Verret on 31 May 2022 10:00 AM

When building a website, one of the primary elements that you’re going to have to take into consideration is website navigation. This will be a huge factor in your site’s user experience (UX). This is essentially the way that your customers are going to be experiencing your website, using subtle cues to make their visit more enjoyable and profitable to you. This includes various elements that will guide your customer on their buying journey, such as optimized navigation designs, search bars, and menus.  

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