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How to Measure Your Content Marketing ROI
Posted by Zoe Devitto on 17 September 2021 10:00 AM

With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.

What is Address Validation and Why Do eCommerce Stores Need It?
Posted by [email protected] (Christianna Cannon) on 15 September 2021 10:00 AM

Long before eCommerce existed, people invented other ways to shop remotely. Physical catalogs have been around for over 200 years and are still popular. Newspapers also have a long history of advertisements that invite shoppers to mail in an order. Even comic books have had mail-order products advertised on the last few pages.

But no matter how much the methods have changed, mail-order shopping has always required a correct shipping address. From newspaper ads to eCommerce, a business needs to know where to ship a customer's order. It sounds like the most obvious thing in the world, doesn't it?

Top 10 Best Subscription Box Services (& What You Can Learn from Them)
Posted by [email protected] (Jimmy Rodriguez) on 13 September 2021 10:00 AM

Subscription boxes have become incredibly popular over the last several years, both with businesses and consumers. While consumers love them for their specificity and convenience (how nice is it to get all of your dog’s favorite food and snacks sent to you each month automatically?), businesses love subscription boxes because they allow for targeting niche audiences and make monthly sales consistent. Of course, just because subscription boxes are popular doesn’t mean that you can start a business using this model and expect it to automatically succeed.

In order for your subscription box company to really grow and thrive, you have to understand the business model — how it works and why the best companies have so much success.

Top 5 Facebook Ad Creatives That Convert (Examples & Explanation)
Posted by Sydney Switzer on 10 September 2021 10:00 AM

If there’s anything about Facebook ads that will make or break your results, it will be the Facebook ad creatives themselves. There are some really great ads out there, while others may fall into what we like to call the not-so-great category. Ultimately, ads in the first category are the ones that will convert.

We also understand that creating ads in the hopes of gaining conversions can sometimes become a painstaking guessing game of trial and error (emphasis on the errors). As masters of that game, we are here to help!

Meet Dr. Sian Proctor: Inspiration4 Crew Member & Shift4Shop Contest Winner
Posted by Jessica Grioua on 08 September 2021 10:00 AM

As a crew member on the Inspiration4 mission to space, Dr. Sian “Leo” Proctor has an impressive resume. Not only is she slated to become an astronaut on the first all-civilian mission to orbit, but she’s also an accomplished geoscientist, artist, and entrepreneur.

How to Build a Local eCommerce Presence
Posted by Mike Skoropad on 06 September 2021 10:00 AM

Over the last five years, online transactions have doubled their total retail market share, growing from seven to fourteen percent according to Statista. While the pandemic has certainly accelerated the growth of the eCommerce industry, its growth prior to 2020 suggests that this has simply been a speeding up of the inevitable.

Common wisdom seems to suggest that the shift in consumer behavior towards buying products online is bad news for smaller, local retailers. Proponents of this view say that the rise of eCommerce means that shop proximity is less of a factor in consumers’ buying decisions and that it pits smaller businesses against behemoths like Amazon.

5 Social Media Tactics to Improve Your SEO Results
Posted by Mark Quadros on 03 September 2021 10:00 AM

Most marketers think that social media performance has nothing to do with SEO rankings.

And they’re right... partially.

Website Downtime: Why It Happens & Tools for Checking Status
Posted by Alejandro Vasquez on 01 September 2021 10:00 AM

One major advantage that online stores have over brick-and-mortar shops is that they’re always open for business. Anyone can access your site at any time, which is great if you’re trying to attract customers in other time zones. Moreover, the order placement process hums along smoothly without a serious need for constant human supervision. As the old marketing cliché goes, eCommerce business owners can make money in their sleep.

Unfortunately, nothing is perfect. Online stores never close … except when they stop working. Website downtime is a genuine phenomenon that is not just possible, but inevitable. Every eCommerce business owner should be prepared to deal with it. The best way to prepare is to learn more about it, and we can help with that. This in-depth guide offers a crash course on website downtime: what it is, why it happens, and how you can prevent it.

10 Questions to Ask Yourself Before Starting a Business
Posted by Jyoti Ray on 30 August 2021 10:00 AM

Starting a business can be an excellent way to achieve your dreams. For starters, you’ll have more freedom working for yourself than working for someone else. You can also create your own schedule and working hours, build anything you want, and most importantly, make a profit.

But, this comes with many challenges and drawbacks. So, it's essential to ask yourself some critical questions.

Why Crowd Testing Is Vital to eCommerce & How to Do It
Posted by Emily Rollwitz on 27 August 2021 10:00 AM

The ways in which consumers interact with the world of eCommerce is as changeable and varied as the consumers that engage with it. Rapid growth in digital technologies and mobile spaces is continually morphing to meet the demands of a multifaceted market base. But this growth has also created a unique challenge where immediate and continuous testing is vital.

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