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How to Edit Product Photos in Photoshop
Posted by Tata Rossi on 26 February 2021 11:00 AM

High-quality photography is important for developing a successful business, as many customers are convinced to purchase a product based on its photos alone. If your product photos look unprofessional or unappealing, customers may turn away from your online store entirely.

Luckily, you don’t need to be a professional photographer to create great product photos. Photo editing software like Photoshop can enable you to improve any product image that you’d like to add to your online store.

10 Self-Employment Business Ideas & How to Get Started
Posted by Mark Quadros on 24 February 2021 11:00 AM

Do you know what one of the best ways to achieve financial independence is?

The answer: Working for yourself. I know this from experience – people always ask me for self-employment business ideas that they can do as a side hustle. I don’t mind walking them through their options, because everyone starts somewhere.

I have been working as a freelancer for the past three years now. I always have a few things in the works on the side. In this blog post, I will present to you ten business ideas for self-employment. Most (if not all) of them I have personally tried and made money in, so I will try to give you some hands-on tips.

E-commerce & Interactive Content: The Perfect Match for Engagement
Posted by Rock Content on 22 February 2021 11:00 AM

If you are looking to increase your online sales, it is essential to start paying attention to interactive content.

After all, you already know that the production of relevant content for your buyer persona is the pillar for a successful digital strategy – one that can attract, convert, and retain consumers.

However, the success of this kind of approach makes the competition for users' attention ever greater. In this scenario, only brands that can offer valuable and high-quality experiences will be able to establish good relationships with customers.

It is increasingly important to create content experiences that attract visitors, educate them about their problems, and delight them to the point of retaining their attention and initiate the path to their conversion into customers.

This is where Interactive Marketing comes in. In this post, we will explain:

  • The importance of interactive content
  • How to use interactive content for e-commerce

Keep reading to learn more!

The 8 Best Website Builders for Small Businesses
Posted by [email protected] (Jimmy Rodriguez) on 19 February 2021 11:00 AM

Every business, no matter how small, needs a website. Even businesses that rely primarily on word-of-mouth marketing and local advertising require an online space of their own these days. Not only can a website provide important information your customers need, but they boost credibility. And, when done properly, websites can dramatically boost revenue for small businesses, attracting new customers hunting online for their services and goods.

18 Best Free Lightroom Presets for Product Photographers
Posted by Ann Young on 18 February 2021 11:00 AM

Without the right photo editing software and functionality, editing product photos for online stores can be time-consuming and difficult. Luckily, product photographers and business owners don’t have to spend day and night manually improving eCommerce pictures due to convenient alternatives like free Lightroom presets.

By applying these tools, you can easily enhance lighting, correct colors and white balance, improve contrast, smooth shadows, and more. In a matter of seconds, your images will look professional and natural, making them more enticing to customers browsing your site. Lightroom allows batch processing images as well, which can be convenient and timesaving if you have a long list of products in need of quality photos.

Enter the Inspiration4 Contest and Get a Free Limited-Edition Shirt
Posted by [email protected] (Shift4Shop) on 17 February 2021 11:00 AM

Shift4Shop is making history with four seats on the first civilian mission to space. It's no secret — we made the news in several areas, and you may have seen our Super Bowl commercial. If you're in the United States, you could be eligible to win one of these seats and visit space yourself. But we also want to give you something special just for entering!

Value-Engineered Packaging: Getting More From The Humble Box
Posted by Phil Forbes on 15 February 2021 11:00 AM

Value-engineered packaging is the process of designing and producing the best possible packaging solution for your product with costs, security, and performance in mind.

Your brand can benefit from redesigning new and existing packaging solutions for a single product or a wide range of products to use less material, optimize costs, and create more branding opportunities.

For many ecommerce brands, packaging is an expense that’s left to the last minute.

How to Optimize Your Remote Working Setup
Posted by [email protected] (Jimmy Rodriguez) on 12 February 2021 11:00 AM

Many of us now find ourselves more than seven months into our remote working adventure. The coronavirus pandemic continues to be the pressure issue in society, and people everywhere are still adjusting to the "new normal" of working life.

As we head into the winter months, many countries around the world find themselves facing the prospect of greater lockdown restrictions.

However, some of us have yet to master the art of working from home.

How to Successfully Sell and Ship to Europe
Posted by Will Gibbens on 10 February 2021 11:00 AM

As an e-commerce retailer, you know that selling your merchandise online opens your business up to a much larger market than you could ever reach offline. If you’re already reaping the rewards of selling online throughout the United States, you might be considering going global. Selling to European customers online is a great place to start.

There are plenty of great reasons to reach out to European customers. To be precise, there are 727,848,547 good reasons. That’s the number of internet users in Europe — more than twice the entire population of the USA! And with a little planning and organization, reaching them is easier than you might think.

8 Best Photo Editing Services for Product Photography
Posted by Tata Rossi on 08 February 2021 11:00 AM

Editing product photos as a business owner can take time that you don’t have – especially if you’re not a professional photo editor. Luckily, there are several photo editing services to choose from that can help you edit all of your photos.

In this article, we have reviewed numerous reputable photo editing services for product photographers and named eight efficient companies in terms of quality, pricing policy and turnaround time.

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