RSS Feed
Latest Updates
May
17
10 Must-Have Practices for Your eCommerce Website Search
Posted by Daria Kuchmieva on 17 May 2019 10:00 AM

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using internal searches have a specific goal in mind. They already know everything to make a purchase, and they're simply trying to find a specific product or service on your site. But, if they don't, they'll leave and take their business elsewhere.

Effective site search helps to reduce bounces and increase engagement. Typically, your site search visitors convert better and generate a higher average order value. Data proves it!





May
16
6 Essential Dropshipping Features Your Online Store Needs
Posted by Alejandro Vasquez on 16 May 2019 10:00 AM

eCommerce businesses come in all shapes, sizes, and styles. Some online stores are humble one-person efforts, started and run by entrepreneurs for fun and profit. Others are larger endeavors with larger teams that offer services rather than products. The internet is home to so many different types of eCommerce sites that operate with just about any kind of business model you can name or conceive.

That includes dropshipping, an increasingly popular method for making money on the World Wide Web. Under this model, an online store partners with a supplier or wholesaler to sell their products. The former takes care of the sale and receives a cut, while the latter takes care of many other parts of the process of filling orders: manufacturing or procuring the product, packaging it, and shipping it to the customer.

Dropshipping can be a great way for eCommerce businesses to decrease their expenses and increase their profits. It is also excellent for people who want to spend less time on technical details and more time on creative tasks. If this sounds appealing to you, then you should seek out an eCommerce platform that will enable you to run such a business. Some are better suited for dropshipping companies than others, and you should learn how to differentiate between them and make the right decision for where to build your online store.

Here are six essential features that eCommerce platforms should provide if they want to attract clients who are interested in dropshipping.





May
14
11 Ways to Leverage eCommerce to Boost Your Organization
Posted by [email protected] (Guest Author) on 14 May 2019 10:00 AM

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless shop owners are expanding beyond their local markets.

Online shop owners must now optimize their digital sales channels to survive in this fiercely competitive environment. The electronic retail universe presents challenges, however, such as:

  • Abandoned shopping carts
  • Dismal pay per click results
  • Excessive bounce rates
  • Low average spending
  • Poor promotional response

Personalization is among the most cost-effective strategies for boosting conversion, customer loyalty and revenue. The key to commercial success in the digital marketplace is creating an emotional connection with consumers. Even though eCommerce transactions typically lack human interaction, buyers still want engagement that caters to their desires and needs.

For some enterprises, meeting this demand may require rethinking their entire operation. Transformation is necessary for their survival. The following 11 tips offer insights into how to promote digital change to boost organizational outcomes.





May
13
Why Online Stores Should Replace Paid Advertising with SEO
Posted by Ryan Kulp on 13 May 2019 10:00 AM

The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.

Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

  1. Advertising (which can be increasingly expensive)
  2. Word of mouth referrals (which are free, but not scalable)
  3. Organic traffic (Cross your fingers!)

Let’s talk a bit more about #3 to see if you can benefit from reallocating some of your advertising budget.





May
10
Letting Buyers Save Their Cart For Later Can Reduce Cart Abandonment
Posted by [email protected] (Jimmy Rodriguez) on 10 May 2019 10:00 AM

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately decide against it.

Each abandoned shopping cart may represent a lost chance at making a sale. However, that does not always have to be the case.

This is where a few special features come into play: a persistent shopping cart, the ability to saved carts to a customer's account,  abandoned carts notifications and similar can easily improve your website's conversion rate.

In this article we'll go over how letting buyers save their cart for later can reduce cart abandonment.





May
9
Best Free Social Media Icons for Your Website
Posted by Alejandro Vasquez on 09 May 2019 10:00 AM

Social media is now integral to the daily lives of billions of people around the world, and that includes being inseparable from business strategy. If you run an eCommerce store, you must take advantage of these platforms to spread the word and enable customer interaction. However, this is a two-way street and goes beyond creating and maintaining accounts on the major sites. You also must allow people to easily share your content and products on them.

Including social media icons on your website is a great way to facilitate this type of interaction between your customers and your site.

Here is some more information about them, as well as their related widgets, and how both can help you gain traction online.





May
8
3dcart New Unlimited Plans: A Complete Guide for Choosing the Best Plan
Posted by [email protected] (Gonzalo Gil) on 08 May 2019 08:30 AM

At 3dcart, you and the success of your business are our top priorities. We're happy to announce that we've overhauled our plans and pricing structure to better serve your needs as an eCommerce business and help encourage your growth.

We're always looking for new ways to improve the experience of our merchants and the value of our service, and to that end, we're pleased to introduce you to our new Unlimited eCommerce plans.





May
7
Debunking the Most Common eCommerce Myths
Posted by Harnil Oza on 07 May 2019 10:00 AM

When it comes to eCommerce web development, web users and prospective e-shop owners are often led to believe a number of different myths. eCommerce development is not about leading the consumer astray, though. That's why these misconceptions need to be debunked before web users are forced to make decisions that they might regret.

eCommerce development myths are also the enemy of future progress. The more that web users know about the true realities of eCommerce web development, the easier it is to make well-informed decisions. The perpetuation of online store fallacies is also harmful to the growth and development of various online businesses.

The time has come for a closer look at the most common myths and how they have been debunked. Those who wish to remain ahead of the game would do well to read on.





May
6
What is EMV® 3-D Secure and How Does it Improve eCommerce Security?
Posted by [email protected] (Christianna Cannon) on 06 May 2019 10:00 AM

Security is a vital component of eCommerce, especially since the risk of fraud can be high. Digital shopping relies on card-not-present transactions, meaning the customer's identity is much harder to verify than in-person transactions. To counteract these risks, other methods have been developed to verify that a digital transaction is legitimately being performed by the true cardholder, and not by a fraudster using stolen information.

The EMV 3-D Secure (commonly known as 3-D Secure 2.0) protocol is built to bring increased safety to the online payments ecosystem and reduce digital payment fraud. EMV 3DS is a form of strong customer authentication, which is becoming core to payment processing.





May
5
Instant Message Marketing Tips to Skyrocket Your Sales
Posted by Jimmy Rodela on 05 May 2019 10:00 AM

“Instant message marketing” is a term you don’t often come across in digital marketing guides.

However, that doesn’t mean it’s in any way inferior compared to other marketing methods.

In fact, if you Google the phrase “instant messaging marketing” right now, you’d still get about 22.4 million results. This means marketers are still catching on to this fairly new frontier.

Compared to popular areas of online marketing like email marketing automation, instant messaging marketing is definitely not something every brand exploits.

That’s why it’s high time we sit down and talk about instant messaging as a selling tactic.






Help Desk Software by Kayako fusion