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Best Tips for Year-End Tax Planning in 2020
Posted by [email protected] (Jimmy Rodriguez) on 24 November 2020 11:00 AM

Taxes are always stressful, and running a business just makes it more complicated. There are tons of potential worries, especially if you're a relatively new business owner.

The situation in 2020 didn't make it any easier. With the COVID-19 pandemic, it was a year unlike any other in our lifetimes. This led to new complications for businesses, as lockdowns made their survival uncertain. However, it also led to tax opportunities that can help businesses recover some of their losses.

In this article, we'll discuss year-end tax planning in 2020 for small businesses, and how you can take advantage of these opportunities.

6 Must-Use Google Ad Types for Successful eCommerce Marketing
Posted by Nicole Blanckenberg on 23 November 2020 11:00 AM

It should go without saying that no eCommerce marketing strategy would be successful without Google ads. The key is using the right Google ad types for eCommerce and having the optimization tools to tweak them to peak performance.

Best CDN Solutions for Website Speed and DDoS Protection
Posted by [email protected] (Gonzalo Gil) on 20 November 2020 11:00 AM

Does your eCommerce website load quickly? Or do customers need to wait?

What if your website falls victim to an attack? Does everything grind to a halt?

Denial of service attacks can overwhelm a website by sending a flood of traffic. If your store becomes overrun, it could easily crash.

The answer to these speed and security issues? Content delivery networks or CDNs.

This article examines the best CDN solutions and how they can help your eCommerce site.

How to Drive Recovery and Growth Post-Pandemic with Social Commerce and Marketplaces
Posted by Stathis Kampylis on 18 November 2020 11:00 AM

In a period of just a few months, the societal and economic effects of the Covid-19 crisis have greatly accelerated the shift towards online shopping and digital adaptation in general. This is also true for several other underlying trends. Overall, lockdown transformed almost overnight how consumers shop and how retailers sell and interact with their customers.

9 Powerful Ways Social Proof Can Grow e-Commerce Conversions
Posted by Julia Samoilenko on 16 November 2020 11:00 AM

Chances are, you have already tested dozens of conversion rate optimization tricks. And, more than likely, you’re not satisfied with the results. Why? The truth is the e-commerce niche is over-crowded: there are thousands upon thousands of people who are already doing the same.

How to Estimate Demand for New Product Ideas
Posted by Brandon Rollins on 13 November 2020 11:00 AM

Whether you're starting a new business or building upon an existing one, at some point, you will have to start selling a new product or service. Doing so, however, is risky because it's hard to tell for sure how they will be received until after you've done all the hard work.

Navigating the Financial Risks in eCommerce
Posted by [email protected] (Guest Author) on 11 November 2020 11:00 AM

As an online merchant, you must understand the financial risks in the eCommerce industry. Understanding the risks gives you the know-how to navigate online retail challenges smoothly, especially if acquiring banks label you as a high-risk merchant.

Because of the nature of eCommerce, criminals may exploit your online business for illegitimate purposes. Fraudsters continue to target unsuspecting businesses by placing digital orders, receiving the service or product, and deliberately filing a chargeback.

15 Most Important Google Ranking Factors
Posted by Dan Barraclough on 09 November 2020 11:00 AM

Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.

Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.

The Multi-Channel Sellers’ Dilemma: Automating & Synchronizing
Posted by Darshan Raikar on 06 November 2020 11:00 AM

An online multi-channel seller is someone who sells on other platforms besides their online store and/or brick-and-mortar shop. Selling on multiple channels allows buyers multiple access points to familiarize with your brand. Apart from your physical shop and eCommerce website, you can also sell on many established online marketplaces. Regardless, how you perform mostly depends on what you sell and where you sell.

5 Ways Heatmaps Can Help You Boost Sales
Posted by Eddie Casado on 04 November 2020 11:00 AM

With thousands of other websites as competition, many site owners are constantly looking for the next opportunity to stand out. It isn’t just a matter of showing off what they can do, but more a matter of making the sales they need to keep their site (and business) running. Heatmaps are an often-overlooked tool that can have a tremendously positive impact on your sales.

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