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May
19
Contextual Commerce and How It Disrupts the Online Retail Space
Posted by Grace Lau on 19 May 2022 10:00 AM

Contextual commerce can be a huge asset in your business’s overall digital strategy. It’s enabled by technologies that are either already here or are coming down the line. In either case, it’s important to stay ahead of the competition — and contextual commerce can help you do that.





May
17
7 Ways to Boost eCommerce Store Traffic Without Buying Ads
Posted by Lucy Manole on 17 May 2022 10:00 AM

Ecommerce is a rapidly growing industry in today's digital space. There are about 24 million eCommerce sites across the world. Many eCommerce businesses are leveraging technology and innovation to drive traffic to their stores, create excellent customer experiences, and boost sales.





May
12
The Definitive Guide to Customer Acquisition with Email Marketing in 2022
Posted by Nina Petrov on 12 May 2022 10:00 AM

Customer acquisition is necessary for any business. One of the most effective ways to attain that goal is through email marketing.

In this article, I'll provide you some practical advice on how to improve and maintain your email campaigns.





May
10
How to Market Your New eCommerce Store Without Breaking the Bank
Posted by Anamarija Igrec on 10 May 2022 10:00 AM

Although setting up an eCommerce store can be an uphill battle — identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc. — that’s actually the easy part. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan.





May
5
How to Advertise Your eCommerce Business with PPC
Posted by Rachael Verret on 05 May 2022 10:00 AM

For any business, especially those that are smaller or just starting, gaining momentum for your store can be tricky. This is because, despite what popular wisdom may tell you, using best practices for your marketing isn’t the end of the story. 

You can have the best SEO methods available, create stunning assets, and implement a great user experience for your site. However, that may not keep you competitive if you’re not well versed in eCommerce pay per click (PPC) ads. 





May
3
How to Leverage Data Analytics to Hit Your Best Sales Year Yet in 2022
Posted by Daniel O’Dowd on 03 May 2022 10:00 AM

Analyzing data isn’t new. Investopedia’s definition of the term states that “data analytics is the science of analyzing raw data to make conclusions about that information.”

While your first reaction might be to imagine algorithms and complicated number-crunching, successful businesses have been using data analytics for hundreds of years.





Apr
28
10 Best Discount Strategies for eCommerce Retailers
Posted by Irina Weber on 28 April 2022 10:00 AM

Today there is no longer discussion about whether your online store should or shouldn’t offer discounts. This is because the best discount strategies can help you increase your conversions and retention rates. However, poorly implemented discount strategies can destroy your business in the long run.





Apr
26
What is Down Selling: A Complete Guide to Boosting Your Conversions
Posted by Nick Shaw on 26 April 2022 10:00 AM

Ecommerce remains a rapidly growing but competitive market. With US online retail sales expected to top $1.02 trillion in 2022, more and more businesses are looking to either shift to online sales or to supplement their physical stores with an online presence.





Apr
21
How to Add Free Photos to Your Online Store with Unsplash
Posted by [email protected] (Christianna Cannon) on 21 April 2022 10:00 AM

Shift4Shop’s Unsplash integration makes it easy to quickly add free stock photos to your eCommerce website. Let’s take a look at how it works, and some strategies for choosing the best stock images!

 





Apr
19
How to Drive eCommerce Sales with Email Coupons
Posted by Anton Savchenko on 19 April 2022 10:00 AM

Email marketing is more popular and effective than ever, and thousands of businesses are trying to implement it into their processes. This marketing approach has amazing profitability because, according to analysts, for every 1 dollar spent, you get $42 (that is, ROI is 4200%). Inspiring, isn't it?






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