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Jan
17
The Pros and Cons of eCommerce Replatforming
Posted by Alejandro Vasquez on 17 January 2020 11:00 AM

Entering the potentially lucrative world of eCommerce is easier than ever before. Anyone interested in entering this field can find a variety of eCommerce platforms, on which they can build and run their own online store. Of course, all these platforms are quite different from each other. Business owners need to think carefully about which one would be best for their needs.





Jan
15
Every Day is Get to Know Your Customers Day
Posted by [email protected] (Jimmy Rodriguez) on 15 January 2020 11:00 AM

The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Loyal customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.





Jan
13
How to Improve the Cart & Checkout Page of Your eCommerce Store
Posted by Basim Butt on 13 January 2020 11:00 AM

A cart page is where the buyer’s journey, in terms of conversion. It is like a basket that potential customers use to add anything he or she likes throughout the course of browsing your store. They keep on adding things but may consider removing or replacing some items when they decide to pay for it.

Here, their decision may depend upon different factors. Price plays a major role in whether they’ll prefer one item over another. The user experience on the cart page needs to be customer-centered. A quick cart view, popup, or mini cart is a game-changer as it keeps them informed throughout their shopping experience. They can view and match the items with their needs and budget.

The checkout page is a continuation of the cart page, which is even more critical to making customers convert. Therefore, it must carry the same ease provided in previous steps. In this blog, I’m going to discuss the different methods that you can use to improve your cart and checkout pages’ user experiences.





Jan
10
Introducing #3dcartHero: Rewards Program for eCommerce Business Owners
Posted by [email protected] (Gonzalo Gil) on 10 January 2020 11:00 AM

The nature of running a business has changed dramatically throughout history, but if there are two things that have always been true (and always will be), it's that being an entrepreneur is both challenging and rewarding. A business owner needs to put in quite a bit of effort to be successful, and it's often said that true dedication is just as important as the product, unique value proposition, and all other parts of a business concept. After all, you can have the best idea in the world, but nothing will come of it if you don't make it happen. Especially in the beginning, you can find yourself thinking about your business 24/7.

Of course, devoting your life to an endeavor can have its discouraging moments, and it can be hard to step back and put your accomplishments into perspective. If you're working on a business (or any project), you're usually so close to it that it's hard to focus on everything you've achieved instead of everything that still needs to be done. A bit of outside encouragement can go a long way toward helping you step back for a moment and take pride in what you've done.

That's why we're introducing the #3dcartHero Business Challenge, a special program to honor your success and encourage you on your journey toward becoming a #3dcartHero.





Jan
8
12 Tips to Turn One-Time Shoppers into Lifetime Buyers
Posted by Brandon Rollins on 08 January 2020 11:00 AM

New customers are the lifeblood of successful businesses. At least, that is a belief that many business owners have internalized. You can see it in their actions. For example, SocialMediaToday reports that 7 million advertisers spent $10.1 billion on pay-per-click online ads in the year 2017 alone.

For more experienced business owners, though, a different goal reigns supreme: turning one-time shoppers into lifetime buyers. Early on, businesses focus on generating leads. Established businesses, on the other hand, often focus on making more money with each customer.





Jan
6
11 Tips for Creating The Best SEO Content in 2020
Posted by James Murphy on 06 January 2020 11:00 AM

Digital marketing is driven by Search Engine Optimization (SEO), which is a strategy employed to improve a website’s ranking in online search results. SEO is also one of the fastest-changing aspects of online marketing due to constant updates in algorithms that affect everyone. 

In 2020, you need to be prepared for more changes that will take place so that you can capitalize on your online presence. Developing a strategy for improving the SEO of your blog or website will determine how you present yourself to the internet at large. 

Whether you are a novice or an expert, there is always something to learn to improve your rankings in search engine result pages (SERPs). These 11 tips will ensure that you are ahead of the curve in 2020 and beyond.





Jan
3
Hacked eCommerce Platforms: How to Protect Your Business
Posted by Jessica Grioua on 03 January 2020 11:00 AM

Hacking and cyber attacks have been the bane of websites since the internet’s creation, and that still hasn’t changed. As security measures get more advanced, so do hacking strategies. Any website being hacked is a serious ordeal, but stakes are elevated in the case of eCommerce due to the sheer amount of sensitive data that can be breached and stolen from online stores.

As a merchant, you want your business to be as secure as possible and your customer’s information safe from bad actors. Unfortunately, while many eCommerce platforms work hard to keep their merchants’ sites safe and secure, some things can slip through the cracks if the proper preventative measures aren’t taken.

Today, let’s go through the details on a few hacked eCommerce platforms and how they were hacked to begin with.





Jan
2
How Google’s Merchant Center Product Feeds Update Impacts Your SEO
Posted by Jessica Grioua on 02 January 2020 11:00 AM

Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product feed to, in their words, “help customers discover your products.” But what exactly has Google changed, and how is it impacting your SEO efforts? Let’s take a look at the details.





Dec
31
How Voice Search Is Transforming E-Commerce Marketing
Posted by Mehul Rajput on 31 December 2019 11:00 AM

E-commerce has completely changed the way the market used to work and has jumped in quickly upon the screens of customers. Going a step further and making our lives even simpler, voice-controlled search is coming up as the next big thing in our modern-day world.

Devices and software like Alexa, Google Assistant, Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana are just a few examples of some wonderful platforms that are highly capable of handling tasks effectively. With just your voice you can hail a cab, call a friend, send a message, play songs, and now participate in e-commerce trade.





Dec
30
How to Use Instagram Ads to Increase eCommerce Sales
Posted by [email protected] (Guest Author) on 30 December 2019 11:00 AM

Recent surveys from Facebook state that up to 83% of shoppers run to Instagram to discover new products and services. The same study shows that 81% of people use the platform to research about brands. Based on those numbers alone, it’s clear how Instagram has grown to become an invaluable platform for every successful online entrepreneur.






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