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How to Win-Back Inactive eCommerce Customers with SMS Remarketing
Posted by Zofia Bobrowicz Cohn on 05 March 2021 11:00 AM

The ecommerce sector is rapidly expanding. By 2022, revenues from ecommerce will expand to $6.54 trillion, up from $3.53 trillion in 2019. However, the expansion of the online market brings its own challenges for businesses.

One such challenge is the fact that customers are offered many options for products and services. This increase in options results in higher customer churn. Companies often focus solely on attracting new customers, often at the expense of existing ones. While new customers are important, retaining existing customers is much less expensive.

Understanding eCommerce Fraud: A Beginner’s Guide
Posted by Rafael Lourenco on 03 March 2021 11:00 AM

eCommerce fraud has been increasing and continues to be on the rise. Projected losses from credit card fraud are expected to reach nearly $50 billion by 2025.

Merchants new to eCommerce may be aware of eCommerce fraud but aren’t familiar with how it works or most importantly, how to protect themselves and their customers. The most important step a merchant should take to combat eCommerce fraud is to gain an understanding of what it is and how it can impact their business.

How to Promote New Product Releases That Will Lead to Early Sales
Posted by John Allen on 01 March 2021 11:00 AM

New products keep your business fresh and promote engagement. They bring customers back to the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings.

This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success of new merchandise. However, it is not just your newest offerings at stake. A strong ecommerce brand relies on the proper promotion of your latest products.

There are ways of promoting new products that will lead you to early sales and overall success, and the following methods of release will get people excited about your brand. Excitement over a brand will lead to an improved customer experience and an increase in overall sales.

How to Edit Product Photos in Photoshop
Posted by Tata Rossi on 26 February 2021 11:00 AM

High-quality photography is important for developing a successful business, as many customers are convinced to purchase a product based on its photos alone. If your product photos look unprofessional or unappealing, customers may turn away from your online store entirely.

Luckily, you don’t need to be a professional photographer to create great product photos. Photo editing software like Photoshop can enable you to improve any product image that you’d like to add to your online store.

10 Self-Employment Business Ideas & How to Get Started
Posted by Mark Quadros on 24 February 2021 11:00 AM

Do you know what one of the best ways to achieve financial independence is?

The answer: Working for yourself. I know this from experience – people always ask me for self-employment business ideas that they can do as a side hustle. I don’t mind walking them through their options, because everyone starts somewhere.

I have been working as a freelancer for the past three years now. I always have a few things in the works on the side. In this blog post, I will present to you ten business ideas for self-employment. Most (if not all) of them I have personally tried and made money in, so I will try to give you some hands-on tips.

E-commerce & Interactive Content: The Perfect Match for Engagement
Posted by Rock Content on 22 February 2021 11:00 AM

If you are looking to increase your online sales, it is essential to start paying attention to interactive content.

After all, you already know that the production of relevant content for your buyer persona is the pillar for a successful digital strategy – one that can attract, convert, and retain consumers.

However, the success of this kind of approach makes the competition for users' attention ever greater. In this scenario, only brands that can offer valuable and high-quality experiences will be able to establish good relationships with customers.

It is increasingly important to create content experiences that attract visitors, educate them about their problems, and delight them to the point of retaining their attention and initiate the path to their conversion into customers.

This is where Interactive Marketing comes in. In this post, we will explain:

  • The importance of interactive content
  • How to use interactive content for e-commerce

Keep reading to learn more!

The 8 Best Website Builders for Small Businesses
Posted by [email protected] (Jimmy Rodriguez) on 19 February 2021 11:00 AM

Every business, no matter how small, needs a website. Even businesses that rely primarily on word-of-mouth marketing and local advertising require an online space of their own these days. Not only can a website provide important information your customers need, but they boost credibility. And, when done properly, websites can dramatically boost revenue for small businesses, attracting new customers hunting online for their services and goods.

18 Best Free Lightroom Presets for Product Photographers
Posted by Ann Young on 18 February 2021 11:00 AM

Without the right photo editing software and functionality, editing product photos for online stores can be time-consuming and difficult. Luckily, product photographers and business owners don’t have to spend day and night manually improving eCommerce pictures due to convenient alternatives like free Lightroom presets.

By applying these tools, you can easily enhance lighting, correct colors and white balance, improve contrast, smooth shadows, and more. In a matter of seconds, your images will look professional and natural, making them more enticing to customers browsing your site. Lightroom allows batch processing images as well, which can be convenient and timesaving if you have a long list of products in need of quality photos.

Enter the Inspiration4 Contest and Get a Free Limited-Edition Shirt
Posted by [email protected] (Shift4Shop) on 17 February 2021 11:00 AM

Shift4Shop is making history with four seats on the first civilian mission to space. It's no secret — we made the news in several areas, and you may have seen our Super Bowl commercial. If you're in the United States, you could be eligible to win one of these seats and visit space yourself. But we also want to give you something special just for entering!

Value-Engineered Packaging: Getting More From The Humble Box
Posted by Phil Forbes on 15 February 2021 11:00 AM

Value-engineered packaging is the process of designing and producing the best possible packaging solution for your product with costs, security, and performance in mind.

Your brand can benefit from redesigning new and existing packaging solutions for a single product or a wide range of products to use less material, optimize costs, and create more branding opportunities.

For many ecommerce brands, packaging is an expense that’s left to the last minute.

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