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SMB Marketing Checklist: 10 Small Business Marketing Ideas for Success
Posted by [email protected] (Guest Author) on 04 August 2021 10:00 AM

Over 2.14 billion people will make a purchase online in 2021, according to Statista. If you're a small business owner, that statistic alone may be enough to make you want to throw money at digital marketing.

But effective digital marketing isn't just about flashy banner ads, well-produced videos, and heavily manicured product shots. Truthfully, if you want your marketing strategies to succeed, you'll need to enhance your brand's online image with a robust, multi-platform campaign that helps people remember you.

Distance Equals Money: Understanding U.S. Shipping Zones
Posted by Jake Rheude on 02 August 2021 10:00 AM

Shipping charges tend to rise as your packages go further, and carriers determine how much your price scales by seeing how far you ship across their U.S. shipping zones. Carriers each carve up the continental map to create their list, with most dividing up the country into seven shipping zones numbered “2” through “8.” These shipping zones can impact both the cost and delivery speeds available for your goods.

Knowing U.S. shipping zones and how they’re calculated can help an eCommerce business understand and predict costs. It should also inform your fulfillment strategy concerning partners, locations, and more. You might even be able to use shipping zones to your advantage.

How to Make an eCommerce Website for Your Brick-And-Mortar Business
Posted by [email protected] (Jimmy Rodriguez) on 30 July 2021 10:00 AM

Shopping behavior has irreversibly changed since the advent of smart technology. Specifically, shoppers now have the ability to complete shopping cart checkouts from a mobile device in record time with all of their payment information saved. And now, due to global happenings in 2020 and 2021, more compelling reasons have surfaced as to why consumers are choosing to online shop, safety now competing with convenience as their primary motivation.

Additionally, brick-and-mortar stores themselves are finding it critical to transition to an online platform. When your store is told it can’t operate physically, what else is there to do in order to survive?

How to Optimize Product Feed Text Ads to Improve eCommerce Sales
Posted by Jenna Bunnell on 28 July 2021 10:00 AM

Google has become an integral part of our lives, but even more so for online retailers.

6 Ways You Can Use Gamification to Boost eCommerce Sales
Posted by Rithesh Raghavan on 26 July 2021 10:00 AM

In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.

Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.

How to Choose the Right Fulfillment Provider for Your Business
Posted by Zoe Devitto on 23 July 2021 10:00 AM

So you’ve made a smart move and decided to opt for a fulfillment provider. You’re definitely on the right track as far as business decisions go. However, the question now is, “How do I make sure I’m choosing the right fulfillment company for my business?” There are several options to choose from and, as a business owner, making the wrong choice can have serious consequences for your company.

Online Reviews: 5 Steps To Improve Yours in a Month
Posted by [email protected] (Guest Author) on 21 July 2021 10:00 AM

Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.

Top 7 Reasons for Cart Abandonment & How to Solve Them
Posted by [email protected] (Jimmy Rodriguez) on 19 July 2021 10:00 AM

Cart abandonment online is a serious problem for retailers and online store owners. Not only do people abandoning their carts leave you, as the store owner, feeling seriously frustrated, but they dramatically reduce the amount of revenue your business brings in. In fact, most conservative estimates reveal that more than 70% of all sales are lost online because of cart abandonment. Some estimates on the higher end believe the actual number of sales lost because of shopping cart abandonment is closer to 83%.

That’s no small number.

And, if you were able to reclaim that 70% of sales (and profits), that number feels even bigger.

7 Tips to Achieve eCommerce Moments of Truth with UX Design
Posted by Jenna Bunnell on 16 July 2021 10:00 AM

Is your online business experiencing low conversion rates, abandoned carts, and poor sales figures? Rather than putting more money into ads in an effort to generate leads, chances are that you could optimize your website’s performance by redesigning it with UX in mind.

5 Most Popular Types of Companies to Start
Posted by Zoe Devitto on 14 July 2021 10:00 AM

Starting your own business is exciting, but it can also be a bit daunting to learn exactly where to start. Understanding the different types of businesses that you can choose from is an important first step.

Will you have a partnership, sole proprietorship, or non-profit organization? Which is best for the dreams you’re building? We’ll discuss the five most popular types of companies and how they work so that you can make an informed decision.

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