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Top 5 eCommerce Site Features That Always Need User Testing
Posted by Kate Priestman on 18 October 2021 10:00 AM

An estimated 88% of users admit they are less likely to return to a website after a negative user experience. This should be reason enough for businesses to start focusing on boosting their website’s UI/UX. Several factors can lead to a bad user experience – from slow page loading times to a site’s lack of mobile responsiveness. This is why it is imperative to user test your eCommerce website to prevent cart abandonment and improve your conversion rate optimization (CRO).

What is Private Label & What Are the Top Private Label Products?
Posted by Jessica Grioua on 15 October 2021 10:00 AM

Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.

Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all about private labeling, how it works, and how your business can start utilizing it.

How to Create Your Target Consumer Profile
Posted by John Allen on 13 October 2021 10:00 AM

Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.

In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship, and creating a target consumer profile will help you achieve this.

6 Best CPaaS Solutions for Small Businesses
Posted by Alejandro Vasquez on 11 October 2021 10:00 AM

Communication is key to maintaining a relationship. This advice often appears in the context of romance, but it applies to any connection between two or more people. It even — some would say especially — applies to matters of business.

Employees and employers must collaborate to make anything happen. Customer support teams answer questions from shoppers and clients. Success is often impossible without reaching out to and accepting feedback from customers. In these and many other cases, multiple methods of communication can transmit messages and facilitate discussion.

The Best Mailchimp Alternatives for Email Marketing
Posted by [email protected] (Christianna Cannon) on 08 October 2021 10:00 AM

Email marketing is one of the best, most important methods for marketing an eCommerce business. Understanding effective email marketing is the key to growing an audience of recurring customers. Of course, the effectiveness of your email marketing can strongly depend on the tools you use to run it. Your email marketing platform has to equip you with the right features and capabilities to set up effective campaigns.

10 Lesser-Known Tools for Your eCommerce Business
Posted by Irina Weber on 06 October 2021 10:00 AM

The eCommerce industry is flourishing. New methods, new trends, new ideas. Huge opportunities to drive sales growth.

According to Statista, the global eCommerce market is projected to grow sales to $5.4 trillion in 2022. Whether you are interested in setting up a new eCommerce business from scratch or looking for new ways to blow up your sales, you can’t do everything under the sun to manage your business.

How to Create a Reward Points Loyalty Program for Your eCommerce Store
Posted by [email protected] (Christianna Cannon) on 04 October 2021 10:00 AM

Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.

In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have one. Fortunately, it's pretty easy to set up a loyalty program using reward points that will encourage your customers to keep coming back for more.

Everything You Need To Know About Website Design Cost
Posted by Vitaly Kuprenko on 01 October 2021 10:00 AM

When a business needs a website to support workflows, advertise their brand, or sell products, many entrepreneurs have only one question in their minds – how much will the website design cost? If you’re designing your own website with built-in templates and a page editor, then you may not need to pay for a third-party designer. However, if you’re looking to design a website outside of the capabilities of built-in tools, then a design team is your best option.

20 Essential eCommerce Metrics & KPIs to Track and Measure for Success
Posted by Dhaval Sarvaiya on 29 September 2021 10:00 AM

Selling online is no new trend. Overall, the eCommerce industry has seen commendable growth rates in the years before the pandemic. However, after 2019, it's become impossible to ignore eCommerce's significant growth.

How to Reduce Your eCommerce Return Rates
Posted by Zoe Devitto on 27 September 2021 10:00 AM

Ecommerce returns can slowly eat into your bottom line if you’re not strategically attacking them with post-purchase loyalty-building tactics.

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