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The Ultimate Guide for Taking a Website Screenshot on Your Mac
Posted by [email protected] (Jimmy Rodriguez) on 14 May 2021 10:00 AM

Taking a screenshot on your Mac should be simple. And, in all reality, it is. But, even those who regularly use screenshots in their work may not realize all of the different ways you can grab shots from websites on your Mac. And, of course, those who are new to Macs need a quick course in how to get started so that they can easily capture information and images.

Before we dive into how to take a website screenshot on your Mac, you need to know if you’re using a Mac “Pre-Mojave” or “Post-Mojave”. The Mojave update changed quite a bit on Apple’s platform, so knowing which you’re using will save you time (and frustration) when going through this tutorial.

Why Content Is Such an Important Investment for Small Businesses
Posted by [email protected] (Jimmy Rodriguez) on 12 May 2021 10:00 AM

Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.

Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).

A more sensible, cheaper approach might just be to make content the focus of your strategy.

9 Common Facebook Ad Mistakes to Avoid
Posted by Surya Ranjan Pandita on 10 May 2021 10:00 AM

Facebook is the most crowded social media network right now. There are a few marketers making the most of it, while there are some who look at Facebook as a complex platform to market their business on.

Keep in mind: 2.14 billion people can be reached through adverts on Facebook. What great potential!

Although it might be a bit difficult to organically reach maximum potential buyers due to the changing algorithm, it's not impossible. Businesses are continuing to invest their money in paid advertising on Facebook.

But have you invested in a campaign that didn’t bring any ROI to your business?

10 Best Facebook Marketing Tools for Optimizing Campaigns
Posted by Jessica Grioua on 07 May 2021 10:00 AM

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.

The 10 Best HR Management Software for Online Businesses
Posted by [email protected] (Jimmy Rodriguez) on 05 May 2021 10:00 AM

When it comes to human resources (HR), few things can make life simpler than the right software. From recruiting to hiring, and then evaluating and tracking performance, HR software allows teams to function better. That means less back and forth and fewer unnecessary emails to remind everyone of what’s going on. Additionally, great HR software ensures that other aspects of business operations are streamlined, including payroll, benefits, time tracking, etc.

How to Migrate your Online Store from Magento to Shift4Shop
Posted by [email protected] (Jimmy Rodriguez) on 03 May 2021 10:00 AM

Have you grown tired of Magento’s high levels of complexity and low support? Are you looking for a more affordable, easy-to-use solution for your eCommerce business? Shift4Shop may be the best new home for your online store to move into.

To most online store owners, migrating your entire store to a new platform may seem tedious and complicated. That’s why, at Shift4Shop, we’ve worked to simplify this process. It’s now quicker and easier than ever for you to migrate your entire online presence away from your previous platform and onto ours.

Let’s dive right in and learn how to switch to Shift4Shop.

How Email Design Has Evolved Over the Last Few Decades
Posted by Kevin George on 30 April 2021 10:00 AM

When was the last time you checked your emails? It was most probably within the previous 24 hours as emails have become a part of our daily lives. But do you know how it all started? Do you know emails have been around even before the internet? If you are curious, this blog is for you.

Top 3 Strategies to Boost Your eCommerce
Posted by Acutrack, Inc. on 28 April 2021 10:00 AM

Your eCommerce store is critical to broadening your brand and increasing your reach. While eCommerce offers business a wide range of opportunities, it can be difficult to keep up with high customer expectations and an ever-growing market.

In today’s time where customers have high expectations, we provide three strategies to help make your eCommerce store a success. Choosing the right shipping method, streamlining the fulfillment process, and having an up to date landing page will all impact your success!

Build a Free Shop for Your Business in Shift4Shop
Posted by [email protected] (Jimmy Rodriguez) on 26 April 2021 10:00 AM

When you think of starting a new online business or making the transition to eCommerce, costs and fees may float around in your head. How much will you need to spend on building and hosting your online store? What extra fees will you need to account for?

At Shift4Shop, we want to ease those worries by providing you with a free eCommerce solution – no strings attached. We’ve worked to make eCommerce affordable so that any-sized business can take advantage of our platform.

Social Media Marketing & The Value in Nurturing Social Media Followers
Posted by [email protected] (Jimmy Rodriguez) on 23 April 2021 10:00 AM

While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

To make social media even more attractive to businesses wanting to market their goods and services, a lot of strategies for gaining followers and growing an audience require little (if any) investment. That means that even startups can start playing the game and seeing gains in a rather short period of time.

Today, if your business does any marketing online, some of it (if not all of it) needs to be via social media.

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