Knowledgebase: Marketing
How does the Mailing List feature work?

The Mailing List allows visitors to sign up for your newsletters. This list of Newsletter subscribers is stored separately from your store's customer list.

Signing up for the Mailing List

By default, the Mailing List sign up form is located on the left menu of your Store Front and it allows the customer to enter their email address and select between "subscribe" or "unsubscribe."

In addition to the email field you can also customize the form further and request additional fields:

Note:
HTML knowledge is required in order to make changes to the mailing list form. This can be done either on the frame.html file or as an Extra Page in your Online Store Manager's Content ->Site Content page.

Here's a list of the additional fields you can customize the form with:

  • address
  • city
  • state
  • zip
  • country
  • additional_field1
  • additional_field2
  • additional_field3
  • group_id (unique identifier for newsletter groups)

By adding these fields to the mailing list form, additional data will be stored on your mailing list and you'll be able to use it in your store's Mailing Manager.

Unsubscribing from the Mailing List

Your newsletter subscribers can also remove themselves from your mailing list by selecting the unsubscribe option on the form. This will remove them from the mailing list and also add them to your emails blacklist.

You can also include this link on your newsletters to allow subscribers to remove themselves directly from the mailing list,

http://www.[yourdomain]/unsubscribe.asp?emailaddress=[email_address]

Accessing your Mailing List

From your Online Store Manager you can access your mailing list by going to Marketing ->Newsletters. Click on the Actions button drop down located at the top right of the page, and "Manage Subscribers " to access the full information about the subscribers. You can also define Mailing List Groups from the "Subscription Groups" Actions option.


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