Knowledgebase : Marketing
How can I send an email newsletter to my customers?
To send an email newsletter to your customers, use Shift4Shop's Mailing Manager.The mailing manager is accessed from: MARKETING >NEWSLETTERS CREATING A NEWSLETTER EMAIL. * Click "Create a Newsletter" on the top right of the page * Add a name f...
How do I set up a Promotion?
The Shift4Shop Promotion manager is a powerful tool that lets you set special discounts and enticements for your customers and help drive traffic and sales to your store. Promotions can range anywhere from simple free shipping on qualified purchases ...
How does the Mailing List feature work?
The Mailing List allows visitors to sign up for your newsletters. This list of Newsletter subscribers is stored separately from your store's customer list. ------------------------- SIGNING UP FOR THE MAILING LIST By default, the Mailing List sign...
How do I set up Meta Tags?
Shift4Shop makes it easy for you to have SEO meta tags on your web pages. Furthermore, your meta tags can be fully customized as you please. META TAGS Meta elements provide information about a given webpage, and are most often used to help search ...
Why doesn't my newsletter send out?
When creating a newsletter/email in the Shift4Shop Online Store Manager you will need to first send a test message to make sure the letter sends out correctly. If you do not receive the email when you send the test, please double check your settings....
Why don't my subscriber names, addresses, cities, states, zip cod...
When editing your Newsletter Emails/Mailing List's CSV file, you may notice that several of the CSV columns are not populated with information. For example, Name, Address1, Address2, etc. This is because this information is not typically asked for ...
Why are my product links generating "Bad Request - Invalid URL" m...
PROBLEM When navigating the store, links to some products or categories result in the following error message: BAD REQUEST - INVALID URL _____________________________________________ HTTP Error 400. The request URL is invalid CAUSE Your produ...
What is Destination URL Auto-tagging?
When using Adwords, Google will automatically add Auto-Tagging to your URLs if you do not customize your options. This will cause all your links ending in ".html" to fail when google adds thier tags to them. This article will explain this in depth an...
How do I use the Promotion Manager?
The Shift4Shop Promotion manager is a powerful tool that lets you set special discounts and enticements for your customers and help drive traffic and sales to your store. Promotions can range anywhere from simple free shipping on qualified purchase...
How does the Mailing Manager work?
You can use your Shift4Shop's interface to create and distribute newsletters to your customers and potential customers that sign up for your newsletters. These functions can be accessed by going to your site's Mailing Manager. ----------------------...
What are the Newsletter SmartLists?
The Newsletter SmartLists dynamically group customers or mailing list subscribers based on their history, allowing you to easily send out newsletters to all customers who ordered a specific product, place an order within a specific date, have an unpa...
Can I Generate Product Feeds for use on Shopping Engines?
CAN I GENERATE PRODUCT FEEDS FOR USE ON SHOPPING ENGINES? Yes! Your Shift4Shop store has the ability to generate (and in some cases upload) feeds formatted for the following shopping engines. Have a look at the articles listed below to learn how t...
How do I use the Shopzilla/BizRate Feed Export?
------------------------- SHOPZILLA / BIZRATE EXPORT NOTE You will need to have a Shopzilla / BizRate account before proceeding with the process. If you do not have a Shopzilla / BizRate account, you can sign up for one by clicking HERE [HTTP://ME...
How do I use the Google Product Listing Ads Feed Export?
GOOGLE PRODUCT LISTING ADS NOTE You will need to have a Google Product Listing Ads account before proceeding with the process. If you do not have a Google Product Listing Ads account, you can sign up for one by clicking HERE [HTTP://WWW.GOOGLE.COM/...
How do I use Autoresponders?
An autoresponder is a simple yet effective email marketing tool which allows you to send a series of scheduled follow-up emails to your shoppers; based on specific parameters you set within your store. For example, you may have a need to send a fol...
How do I use Group Certificates?
Merchants can bulk import and export gift certificates for various 3rd-party group certificate marketing uses. The following instructions are intended to illustrate how to do this on Shift4Shop. ------------------------- ADDING A CAMPAIGN The firs...
How can I import my Mailing List to iContact?
You can easily use your store's existing export function to create a CSV file of your customers records and upload it to your iContact account. Note If you do not have an iContact account, please first sign up with their service [http://www.iconta...
How do I import my Shift4Shop Store's Mailing List to Constant Co...
You can easily use your store's existing export function to create a CSV file of your customer records and upload it to your Constant Contact account. Note If you do not have a Constant Contact account, please first sign up with THEIR SERVICE [htt...
How Do I Use the Shop.com Feed Export?
------------------------- SHOP.COM EXPORT NOTE You will need to have a Shop.com account before proceeding with the process. If you do not have a Shop.com account, you can sign up for one by clicking HERE [HTTP://WWW.SHOP.COM/ABOUT-LEARNMORE-A.XHTM...
How do I set up Promotions?
* PROMOTION SETUP * EXAMPLES * FREE SHIPPING WHEN AN ORDER IS OVER $XXX * BUY ONE, GET ONE FREE * BULK DISCOUNT * TROUBLESHOOTING You may want to offer specific promotions at your store. Shift4Shop allows you to configure any type of ...
How Do I Use My Shift4Shop Store's Newsletter Function?
* CREATE A MAILING LIST CUSTOMER GROUP * CREATE A MAILING LIST * CREATE AN EMAIL/NEWSLETTER * SEND AN EMAIL/NEWSLETTER * Check Status of Your Sent Email/Newsletter Campaign The newsletter feature allows you to send information on your pro...
How do I use the Daily Deal Group function?
Your store's Daily Deal module can also be modified to include individual groups of deals. This can be beneficial for merchants who'd like to have multiple daily deals running at the same time on their stores but for different categories, or perhap...
How do I change the footer image at the bottom of my newsletters?
If you are sending your newsletter emails directly from your Shift4Shop's MAILING MANAGER [https://support.3dcart.com/3dcart/Knowledgebase/Article/View/204] (In the Online Store Manager), you may have noticed that the footer of the newsletter contain...
How Do I Claim My Free Advertising Credits?
As a leading eCommerce software provider, Shift4Shop has partnerships with several advertising channels that can help you drive traffic to your store. Some of these providers in turn have offered advertising credits exclusive to our Shift4Shop Mercha...
How do I remove the AddThis #hashtag from my URLs?
If you are using the Social Bookmarking service directly from ADDTHIS [http://www.addthis.com/], you may sometimes notice that your URLs are sometimes appended with a strange (3) hashtag and a series of numbers/letters at the end. For example, inst...
How do I set my Gift Certificates to expire?
If you would like to have your store's gift certificates expire after a certain amount of time, you can use Shift4Shop's Gift Certificate with Expiration module. This module allows you to set expiration periods for all of your store's gift certific...
How Do I Integrate my Store with Aweber?
Shift4Shop's integration with Aweber makes it easy for you to send subscriber information from your Shift4Shop store to your Aweber account. Once there, the subscribers can be included in newsletters sent directly from your Aweber account. You can ...
How Do I Integrate my Store with Drip?
Shift4Shop's integration with Drip makes it easy for you to send subscriber information from your Shift4Shop store to your Drip account. Once there, the subscribers can be included in your Drip campaigns and broadcasts. You can integrate your Shift...
How do I use the Commerce Connector Module?
If you have the Commerce Connector Add-on enabled on your Shift4Shop store, the following steps will help you set it up. * Log into your Shift4Shop Online Store Manager * Using the left hand navigation menu, go to MODULES * On the Modules pag...
Can I Apply a Coupon Promotion Via a Link?
Yes! As of version 9, the built-in promotion manager will allow you to apply a coupon directly via URL. This can be useful in marketing campaigns or other situations where you want to send customers a URL that applies the coupon to their order, rathe...
Can I Schedule Promotions?
Merchants on Shift4Shop Plus plans (and higher) can use the Scheduled Promotions Module to have individual products placed at a sale price for a specific time frame. Alternately, the module can be used to have the store apply coupon promotions automa...
How can I List My Items on Instagram?
How can I List My Items on Instagram? Users of the FACEBOOK SHOP MODULE can use that existing connection to also list their items on Instagram. However, before you are able to do this, you will need to be granted access to the catalog that Shift4Sh...
Can Promotions be Created for Customers with Reward Points?
For stores on the Plus plan and higher, Shift4Shop allows you to create promotions that will apply to customers with a range of reward point amounts that you specify. This can help you attain frequent shoppers by giving your customers incentive to ...
Can I export my Blog articles?
If you'd like to make a backup of your store's blog articles, you can use the built-in export function found within your Blog module. * Log into your Shift4Shop Online Store Manager * Using the left-hand navigation menu, go to CONTENT >BLOG *...
How do I setup Facebook and Instagram Checkout?
NOTE The following article refers to an upcoming feature on Shift4Shop and may not be available to your store just yet. Stay tuned for updates when it is available. Follow these steps to integrate your Shift4Shop store with Facebook/Instagram Onsi...
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