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7 eCommerce Marketing Automation Mistakes You Need to Stop Doing
Posted by Ahmad Benny on 03 November 2021 10:00 AM

Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.

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7 Tips for Effective eCommerce Product Demo Video Scripts
Posted by Gladys Labsan on 25 October 2021 10:00 AM

Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.

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10 Ways to Make Machine Learning Part of Your eCommerce Strategy
Posted by [email protected] (Guest Author) on 19 October 2021 10:00 AM

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.

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How to Create Your Target Consumer Profile
Posted by John Allen on 13 October 2021 10:00 AM

Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.

In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship, and creating a target consumer profile will help you achieve this.

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How to Create a Reward Points Loyalty Program for Your eCommerce Store
Posted by [email protected] (Christianna Cannon) on 04 October 2021 10:00 AM

Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.

In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have one. Fortunately, it's pretty easy to set up a loyalty program using reward points that will encourage your customers to keep coming back for more.

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How to Measure Your Content Marketing ROI
Posted by Zoe Devitto on 17 September 2021 10:00 AM

With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.

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