Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data includes all types of information about every product a business sells, including manufacturing materials, technical specifications, size and weight, photographs and schematics, and much more. This is the data your business presents to potential customers to help them decide to purchase your products, making it crucial to your bottom line. Product information is displayed in several places, including your eCommerce website, your products' packaging, your marketing materials, and more.

The problem arises when product information needs to be changed or added, especially when there's a large amount of information due to the size of your inventory. Ensuring that correct new or updated product information reaches all your channels in a timely manner can present significant challenges.