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The growth of eCommerce has made the internet into the world's largest marketplace. Billions of people across the globe go online, sometimes multiple times per day, to keep up with current events, post on social media, play games, and of course to shop! It's now easier than ever before for brands to extend their reach far beyond their local community and even nationwide and overseas. Since the internet brings everyone together, all your potential customers all over the world may as well be your neighbors.

Of course, eCommerce has some significant challenges, too. Just because half the world's population uses the internet doesn't mean every potential customer will happen to find your website. After all, there's a ton of competition, and a successful eCommerce marketing strategy is a necessity for getting the word out about your business and earning customers who keep coming back. After all, shoppers won't buy from you if they've never heard of you!

Marketing your eCommerce store is a challenge in itself, but it's worth it. Whether you want to market to your local area or to the entire world, powerful eCommerce tools and techniques exist that can get your message out to any size audience. But just like any endeavor, you need to know where to start and how to follow through — and this guide will help you with that.

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A Complete Guide to Using Reviews on Your Online Store
Posted by Anastasia Masters on 06 June 2019 10:00 AM

It’s easier to create an eCommerce store now than ever before.  Online reviews are crucial in order to stand out in an increasingly competitive marketplace.

Using reviews in your online store is simple and provides value to both you and your customers. These reviews allow for your customers to have a platform to voice their opinion, but it can also give an opportunity to provide customer service and improve your marketing efforts.

The value of online reviews for your eCommerce store

There are a variety of reasons to display reviews in your store, from building trust with your customers, providing clients with more information, and working to increase sales on your site. Allowing reviews can provide your business and customers with a variety of benefits.

Choosing an eCommerce platform that meets the needs of your business can be a difficult decision, but it’s important to choose a platform that allows you to show your reviews. Especially since displaying reviews can increase conversion by 270%.

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Instant Message Marketing Tips to Skyrocket Your Sales
Posted by Jimmy Rodela on 05 May 2019 10:00 AM

“Instant message marketing” is a term you don’t often come across in digital marketing guides.

However, that doesn’t mean it’s in any way inferior compared to other marketing methods.

In fact, if you Google the phrase “instant messaging marketing” right now, you’d still get about 22.4 million results. This means marketers are still catching on to this fairly new frontier.

Compared to popular areas of online marketing like email marketing automation, instant messaging marketing is definitely not something every brand exploits.

That’s why it’s high time we sit down and talk about instant messaging as a selling tactic.

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Earth Day Marketing Tips from Environmentally-Friendly Businesses
Posted by [email protected] (Christianna Cannon) on 16 April 2019 10:00 AM

We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.

With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!

That's why we've reached out to environmentally-conscious online businesses to discuss their favorite marketing strategies.

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How to Use Social Data to Launch a Successful Marketing Campaign
Posted by Kate Khom on 15 April 2019 10:00 AM

Recently, the number of social media users from across the globe has reached 2.77 billion. The number is expected to exceed 3.02 billion by 2021, according to Statista:

Image credit: Statista

Taking into account both how fast these numbers are expected to grow and how enormous social media user bases have already become, it would be foolish not to start using these platforms for marketing as soon as possible.

However, no matter how beneficial social media can be for a business, it’s not all daisies and roses and beautiful pictures on Instagram. Developing marketing strategies for your social campaigns takes a lot of work, thorough market analysis, and social data mining.

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Why Content Marketing and eCommerce Are a Perfect Match
Posted by Jimmy Rodela on 10 April 2019 10:00 AM

I get it. You’re thinking twice about using content marketing to grow your ecommerce store because it often takes time before you start seeing sales and traffic come in.

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