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How to Win-Back Inactive eCommerce Customers with SMS Remarketing
Posted by Zofia Bobrowicz Cohn on 05 March 2021 11:00 AM

The ecommerce sector is rapidly expanding. By 2022, revenues from ecommerce will expand to $6.54 trillion, up from $3.53 trillion in 2019. However, the expansion of the online market brings its own challenges for businesses.

One such challenge is the fact that customers are offered many options for products and services. This increase in options results in higher customer churn. Companies often focus solely on attracting new customers, often at the expense of existing ones. While new customers are important, retaining existing customers is much less expensive.

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How to Promote New Product Releases That Will Lead to Early Sales
Posted by John Allen on 01 March 2021 11:00 AM

New products keep your business fresh and promote engagement. They bring customers back to the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings.

This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success of new merchandise. However, it is not just your newest offerings at stake. A strong ecommerce brand relies on the proper promotion of your latest products.

There are ways of promoting new products that will lead you to early sales and overall success, and the following methods of release will get people excited about your brand. Excitement over a brand will lead to an improved customer experience and an increase in overall sales.

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How to Edit Product Photos in Photoshop
Posted by Tata Rossi on 26 February 2021 11:00 AM

High-quality photography is important for developing a successful business, as many customers are convinced to purchase a product based on its photos alone. If your product photos look unprofessional or unappealing, customers may turn away from your online store entirely.

Luckily, you don’t need to be a professional photographer to create great product photos. Photo editing software like Photoshop can enable you to improve any product image that you’d like to add to your online store.

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E-commerce & Interactive Content: The Perfect Match for Engagement
Posted by Rock Content on 22 February 2021 11:00 AM

If you are looking to increase your online sales, it is essential to start paying attention to interactive content.

After all, you already know that the production of relevant content for your buyer persona is the pillar for a successful digital strategy – one that can attract, convert, and retain consumers.

However, the success of this kind of approach makes the competition for users' attention ever greater. In this scenario, only brands that can offer valuable and high-quality experiences will be able to establish good relationships with customers.

It is increasingly important to create content experiences that attract visitors, educate them about their problems, and delight them to the point of retaining their attention and initiate the path to their conversion into customers.

This is where Interactive Marketing comes in. In this post, we will explain:

  • The importance of interactive content
  • How to use interactive content for e-commerce

Keep reading to learn more!

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18 Best Free Lightroom Presets for Product Photographers
Posted by Ann Young on 18 February 2021 11:00 AM

Without the right photo editing software and functionality, editing product photos for online stores can be time-consuming and difficult. Luckily, product photographers and business owners don’t have to spend day and night manually improving eCommerce pictures due to convenient alternatives like free Lightroom presets.

By applying these tools, you can easily enhance lighting, correct colors and white balance, improve contrast, smooth shadows, and more. In a matter of seconds, your images will look professional and natural, making them more enticing to customers browsing your site. Lightroom allows batch processing images as well, which can be convenient and timesaving if you have a long list of products in need of quality photos.

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8 Best Photo Editing Services for Product Photography
Posted by Tata Rossi on 08 February 2021 11:00 AM

Editing product photos as a business owner can take time that you don’t have – especially if you’re not a professional photo editor. Luckily, there are several photo editing services to choose from that can help you edit all of your photos.

In this article, we have reviewed numerous reputable photo editing services for product photographers and named eight efficient companies in terms of quality, pricing policy and turnaround time.

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