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7 Tips for Writing Great Product Copy
Posted by [email protected] (Guest Author) on 10 November 2021 11:00 AM

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are totally accurate, or that they’ll receive their purchase in a timely manner. This lack of confidence in your product can lead to delayed purchases and even abandoned carts. With the proper implementation of copy, however, you can open up an entirely new world of possibilities with your sales and marketing. 

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Ecommerce Personalization Strategy: A Comprehensive Guide
Posted by Elise Moss on 08 November 2021 11:00 AM

Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.

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7 eCommerce Marketing Automation Mistakes You Need to Stop Doing
Posted by Ahmad Benny on 03 November 2021 10:00 AM

Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.

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7 Tips for Effective eCommerce Product Demo Video Scripts
Posted by Gladys Labsan on 25 October 2021 10:00 AM

Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.

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10 Ways to Make Machine Learning Part of Your eCommerce Strategy
Posted by [email protected] (Guest Author) on 19 October 2021 10:00 AM

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.

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How to Create Your Target Consumer Profile
Posted by John Allen on 13 October 2021 10:00 AM

Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.

In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship, and creating a target consumer profile will help you achieve this.

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