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Oct
29
How to Sell Digital Products on Your Website
Posted by Vijay Chelakkat on 29 October 2019 10:00 AM

Digital products offer great opportunity for building an eCommerce business without any material inventory. Compared to physical products, they pose less hassles in terms of fulfillment. In the current eCommerce landscape, selling digital products can be a lucrative prospect for a lot of entrepreneurs, technology enthusiasts, artists, educators, freelancers, and more. Today, let’s explore different digital products and how you can sell them through your website.


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Oct
28
12 Tips to Increase Conversions with User-Generated Content
Posted by [email protected] (Narendar Rajagopalan) on 28 October 2019 10:00 AM

Customers love to interact with eCommerce stores now more than ever, especially with their journeys now merging online shopping with in-store retail. What most online stores may not be aware of is that UGC, or user-generated content, can directly affect an online store’s conversion rate. UGC can take the form of many types of content, including customer reviews, social media posts, and video content.


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Oct
25
How to Use Google Alerts to Monitor Your Brand Mentions
Posted by Anna Ngo on 25 October 2019 10:00 AM

Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions of your competitors as well!) One caveat, though: Don’t get too alert-happy or you’ll soon be buried in an avalanche of emails. Choose wisely when setting up your alerts; more isn’t always better.


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Oct
24
10 Ways to Increase Sales Using Marketing Automation
Posted by Elena Papaxenophontos on 24 October 2019 10:00 AM

When you start growing your business and reach a point where it expands rapidly, it will become difficult to manage and sustain customer relationships. Marketing automation can help you connect with your prospects through customized content that will aid you in turning them into loyal customers.

There are many phases in a sales funnel through which you build your brand image using well-structured marketing campaigns. The next step is to start generating leads by offering incentives to your visitors such as promoting your offers. You will also need to follow-up with them regularly until they become paying customers. These customers can become loyal if you continue nurturing them in a variety of ways, such as offering loyalty programs.


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Oct
22
Improve eCommerce Shipping with FedEx Hold at Location
Posted by [email protected] (Christianna Cannon) on 22 October 2019 11:30 AM

Shipping can be a stressful part of eCommerce for customers and retailers alike. Problems with delivery mean extra work for both the buyer and seller, with the online store sometimes taking the blame regardless of the source of the issue. When shipping is as smooth as possible, customers have a better experience and brands receive a benefit to their reputation.

Shipping carriers have made numerous improvements to the process, aimed at peace of mind and convenience for customers expecting an order. Tracking numbers, the ability to provide special instructions, and other features have made eCommerce shipping much easier for everyone. The option to have an order shipped to a secure location for later pickup brings another level of convenience. Whether due to scheduling conflicts, delivery difficulties, or risk of package loss in a neighborhood, many customers would love to be able to choose a location at which they can pick up their shipments at their convenience.

FedEx Hold at Location brings this option to 3dcart stores. Here's a rundown on this feature, how it can come in handy, and how to add it to your eCommerce website.


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Oct
21

Authority content might be time-consuming to create, but it can explode your eCommerce site’s SEO traffic. How do you go about making this happen? In short, find a good keyword opportunity, create long-form content, and then build quality links to it — all of which are explained in detail below.

Some might think that long-form content is not the best way to provide information to your audience due to the short attention span of people nowadays. This simply isn’t true, as there are a lot of people still craving meatier content. A lot of content marketers might be tempted to churn out more short-form content because of articles saying that people nowadays have a shorter attention span than a goldfish.

According to a study from the Pew Research Center, the U.S. audience actually tends to engage more with long-form articles using their smartphones. Long-form content articles have twice the amount of engagement time compared to their short-form counterparts although each have more or less the same number of visitors. So, knowing this, take your mobile visitors seriously when creating your store’s authority content.


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