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Apr
9
Social Media Marketing Holidays to Inspire Your Next Successful Campaign
Posted by Zoe Devitto on 09 April 2021 10:00 AM

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my efforts on the ‘holiday’ season of the year?”

You might have a point … if you are one of the big-box stores with millions of dollars in promotional budgets at their dispense to offer competition-killer deals and devour upcoming retailers.


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Apr
7
Top Lead Generation Statistics to Inform Your Marketing Strategy
Posted by Elea Andrea Almazora on 07 April 2021 10:00 AM

In the online age, there’s a long list of things you need to do to survive. Lead generation is one of them. Marketing, and ultimately selling, isn’t as simple as it used to be. With so many businesses online, the stakes are high when it comes to getting people to opt for you over your competitors. The hard-sell approach is outdated and lead generation has taken its place.

Because the landscape of how people buy has changed, marketing has shifted too. Successful online businesses now focus on capturing audiences, and turning them into customers is the next step.


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Apr
5
The 10 Best RingCentral Alternatives for Online Businesses in 2021
Posted by [email protected] (Jimmy Rodriguez) on 05 April 2021 10:00 AM

Communication is everything when it comes to business. Not only will you lose sales if you can’t communicate with potential customers in a timely manner, but you also run the risk of earning negative reviews if you can’t answer your current customers’ questions as soon as possible. And because communication is so essential, making sure that you have a reliable way to communicate with customers is critical to your success.

The better you’re able to communicate with your customers, the better your business is going to perform. Period.

One of the most popular ways to improve communication is via VoIPs, or “Voice over Internet Protocols”, which allow for “voice communications and multimedia sessions” over the Internet. And while you might think that you have no idea what a VoIP is, chances are you’ve used one before. In fact, it’s almost guaranteed that in 2021 you and all of your customers have used a VoIP to communicate online, which is why it’s so critical that your online business implements one.


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Apr
2
9 Ways to Increase Landing Page Conversion Rates
Posted by Vlad Falin on 02 April 2021 10:00 AM

Getting visitors to your site is tedious, expensive, tiring, and all in all — extremely difficult. But it’s even harder to see them leave without making any kind of action.

It is said that, in 2020, eCommerce had grown in one year at the rate it would have in three years. Sure, having more traffic is great and it seems easier to make more sales when you have a traffic influx. But that is just one part of the success formula.

There is no need to point out that increasing your conversion rate from 1% to 1.5% means 50% growth on whatever traffic volume you are pulling.

How hard would you have to work to create a 50% growth in traffic? From this perspective, it seems that it is much easier to optimize your conversions, rather than increasing inbound traffic by such a huge leap.

In this post, we will go exactly over that: how to set up your page in a way that will assure the maximum possible conversion rate.


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Mar
31
Personalization in Social Media Marketing: 9 Tips
Posted by Kristina Žiaukė on 31 March 2021 10:00 AM

In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.

This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.

But it’s not enough to simply showcase your product on these channels. The careful use of personalized marketing is vital for showcasing how your product or service can help each individual customer.


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Mar
29
5 Tips B2B Brands Can Use in Offline Marketing
Posted by Tanishq Agarwal on 29 March 2021 10:00 AM

B2B marketing is a dynamic and ever-evolving phenomenon. Marketers in the B2B domain are always on the lookout for new and effective strategies because they understand that acquiring business clients happens both in the online and real world. Despite the stellar advances made by digital marketing in the last decade, B2B is one field where offline marketing is an equally important aspect of the overall marketing strategy. Traditional forms of offline and outdoor marketing constitute a sizable chunk of the marketing industry and continue to engage people beyond their screens as well.


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