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Aug
12
7 eCommerce Marketing Mistakes to Avoid
Posted by Jacel Booth on 12 August 2019 10:00 AM

You’ve worked hard to build your online store. Now, it’s time to build your eCommerce marketing plan to prepare for launch.

Since you’re competing against millions of eCommerce sites, you need to stand out. As you map out your strategy, here’s a list of top eCommerce marketing pitfalls you should avoid.

Preventing these mistakes will help you rise above your competitors.


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Aug
9
Does Your Web Design Business Need a Rebrand?
Posted by Nick Brown on 09 August 2019 10:00 AM

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is not on satisfying levels, sales are down, the initial design and strategy were not on par, or maybe you simply have grown bored of the old strategies. Usually, the main culprits are your brand and your website, as they are crucial parts of your success. If one is a little off, the other can suffer as well, so it can be difficult to figure out which one is lacking.

Let’s cover all the key points involved in a business rebrand. How, when, and why should you do it?


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Aug
8
How Will Digital Marketing Change in 2019?
Posted by Harpeet Munjal on 08 August 2019 10:00 AM

Change is the only constant thing in life. One’s ability to adapt to those changes will determine your success in life” – Benjamin Franklin.

2019 is almost halfway over, and we’ve already seen many latest technologies, techniques and processes that are changing trends in digital marketing. In this guide, you will learn how to adopt these latest changes and grow your business. So, let’s dive in and see trending in 2019 for digital marketing:


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Aug
6
Cart Abandonment Solutions That Go Beyond the Shopping Cart
Posted by Colton Bradshaw on 06 August 2019 10:00 AM

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.


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Aug
5
Marketing Your B2B Website for eCommerce Success
Posted by Alejandro Vasquez on 05 August 2019 10:00 AM

When people think of online stores, most of them think specifically of business-to-consumer retailers, also known as B2C stores. It only makes sense, as the largest shopping sites in the world generally follow this particular business model. When you visit and make a purchase on Amazon, Wal-Mart, or eBay, you almost always do so as an individual consumer. This may explain why the majority of eCommerce websites mimic these online giants and operate as B2C enterprises.

However, B2C is not the only possible route you could take as an internet-based entrepreneur. Instead of catering to consumers, you could encourage other businesses to make purchases from your own business. This is called business-to-business eCommerce, or B2B eCommerce. You probably know more examples than you think just from running an online business. These include graphic designers, call centers, marketing agencies, web and app developers, and, of course, eCommerce platforms.


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Aug
2
The Risks of Dropshipping
Posted by Alejandro Vasquez on 02 August 2019 10:00 AM

There are many benefits to adopting dropshipping as the model for your eCommerce business. The benefits include relatively low start-up costs; a major reduction of how much of the supply chain you need to manage; and great scalability as your business booms over time. With that said, not every business would benefit from dropshipping, and not every business owner will find it to their liking — not necessarily due to the fault of the person, but due to the nature of the model and the associated risks.

If you are curious about this method of running an online store, you cannot simply dream about the upsides and ignore everything else. It would be wise and responsible of you to also learn about the potential downsides. By arming yourself with this knowledge, you can decide whether the business model is even right for your business, and if so, you can figure out how to make the most out of it. Here is some information about the risks of dropshipping.


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