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5 Tips to Grow Your Cannabis Ecommerce Store
Posted by Laura Harvsey on 03 December 2019 11:00 AM

It seems that every day, more states and countries are legalizing marijuana for medicinal or recreational use. As cannabis commerce becomes less restricted, opportunities are growing and business is booming. The expansion of eCommerce platforms coinciding with the advent of cannabis legalization means that you have the ideal outlet for selling CBD oil and related merchandise beyond your local dispensary. If you want to start your own cannabis online store, keep reading for tips on building your website for success while staying legal.

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Google’s FAQ Structured Data: What It Is & How to Optimize
Posted by [email protected] (Jimmy Rodriguez) on 02 December 2019 11:00 AM

Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ and How-To results, and how can you mark up your website’s pages so they include the structured data that Google’s looking for? Let’s take a look at the news and dive into how it all works.

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Should You Offer Guest Checkout in Your Online Store?
Posted by Pratik Dholakiya on 29 November 2019 11:00 AM

Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering guest checkout is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%.

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How to Increase eCommerce Conversions with Video Marketing
Posted by Roman Daneghyan on 28 November 2019 11:00 AM

From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.

According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.

A new study researched by Cisco predicts that, by the end of 2019, video will represent more than 80% of all internet traffic; for the United States alone, it will be over 85%. These stats simply show how important videos have become today to market a business – especially when it comes to eCommerce.

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Complete Guide to Snapchat Ads – Using Product Ads & Retargeting
Posted by Jessica Grioua on 26 November 2019 11:00 AM

When Snapchat hit the scene back in 2011, it shook the social media world by taking an entirely unique approach to social sharing. Today, Snapchat is one of the largest social media apps in the world and has influenced almost every other social media platform to adopt similar practices.

Unfortunately, many advertisers still seem to underestimate how powerful Snapchat is. Let it be known that ignoring the potential of advertising on Snapchat is a mistake – especially since the app is leading the way in terms of branded media engagement and targeting technology. If your business is looking for a new way to reach a younger audience, then advertising on Snapchat is the way to go. So, let’s take a look at how Snapchat Ads really work and how your business can take advantage of them with the Snapchat Ads Manager.

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10 Game-Changing Benefits of Social Media for Your Online Business
Posted by Nitin Srivastava on 25 November 2019 11:00 AM

At present, there are roughly 2.82 billion social media users worldwide and the number is expected to cross the 3 billion mark by 2021, says Statista.

With such a vast majority of netizens being connected to social media, it comes as no surprise that brands consider social media sites like Facebook and Instagram among the best marketing platforms.

Until a few years ago, social media was primarily restricted to interacting with people; things have changed quite a lot since then. Though it is still a source of entertainment for most users, brands leverage the power of social media to give a boost to their business. Without social media, marketing doesn’t seem to have any major impact.

Let’s discuss the benefits that social media can bring to your online business along with how you can utilize different social media platforms for your eCommerce success.

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