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Feb
11
Psychology Behind A Modern-Day UX Design Process
Posted by Nick Brown on 11 February 2019 11:00 AM

A good user experience design is there to attract more clients, and to keep the ones you have. Of course, this much easier said than done.

The problem is, you need to stand out. There are so many website designers, programmers, and web experts, that the work, creativity, and resources needed to stand out are significant to say the least. This means you need to implement every tool in your arsenal, as well as get some new ones. This is where understanding the psychology behind UX design comes in.

Now, many are not thrilled at this notion. After all, designing something is an art, while psychology is a science. Going from something quite artistic to a rather academic notion may not be attractive to a regular designer. Furthermore, some may see it as something clinical, almost dead and cold. The problem with this line of thought lies in the fact that literally any design choice, anything people enjoy, is based on psychology.


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Feb
8
5 Ways eCommerce has been Transformed by Technology
Posted by Jasmin Ali on 08 February 2019 11:00 AM

Technology has changed the way we lead our lives. It has affected businesses of all sizes in every industry.

Customers have found their lives made easier by technology and smarter businesses seek to embrace that. Options like order status, shipping tracking, and others have given customers more confidence in online transactions, as opposed to the risks that were perceived in earlier days of eCommerce.

The wealth of options available for secure online payments have also made things much simpler for online shoppers everywhere.

Let's look at even more ways technology has transformed eCommerce.


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Feb
7
Best Sites for Free Stock Photos
Posted by Alejandro Vasquez on 07 February 2019 11:00 AM

Your website needs images because they provide a number of benefits. For one, they are an excellent way to break up text, creating a stronger flow in your copy and making it more digestible.

For another, combining textual communication with visual communication improves the ability of your content to convey an idea. Plus, many people like being able to see a product before making a purchasing decision.

While eCommerce websites require images for these and other reasons, they may experience difficulty in finding ones that are pertinent, high-quality, and inexpensive. Companies that recognized this need developed an entire industry around creating “stock photos” and allowing others to use them for a price.

Simply taking images from them, or from other websites, without paying for licensing fees puts people at risk of a lawsuit. However, budget-conscious online store owners can also find plenty of resources that can provide them with first-rate stock images at no cost.

Here are some of the best websites with free stock images.


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Feb
5
How to Add a Shopping Cart to Your Website
Posted by [email protected] (Christianna Cannon) on 05 February 2019 11:00 AM

If your business already has a website and you're ready to sell products online, you may worry about needing to start your website over from scratch. This can be discouraging — after all, you've probably already spent a lot of time and effort on your website. Or maybe you paid a professional designer to build your site for you, and full redesign just isn't in your budget. Either way, your customers are already used to a certain look and feel for your website, and you may not want to unexpectedly change that!

Fortunately, it's easy to add a shopping cart to a website without changing your existing design, even if you're not experienced with the technical aspects of website creation. In fact, there are several ways you can accomplish this.

You can add an online store catalog that works alongside your website and connect it to your main website with very little editing to your original site. Or, if you're comfortable working with HTML code, you can add products directly to any page of your website as you see fit.

This article will explain how.


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Feb
4
SEO For Drop Shippers in 5 Steps - 2019 Guide
Posted by Adam Stewart on 04 February 2019 11:00 AM

When talking about digital marketing, the topic of SEO always comes up. It’s at the core of all online marketing. And without it, your online presence suffers.

However, SEO strategies branch out, depending on your online business model. For example, if you run an online store, your strategy will be different from that of a YouTube content creator.

Today, we’ll focus on SEO for online stores selling products from drop shippers. We’ll outline a “2019” 5-Step plan for you!


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Feb
1
How Increasing Website Page Speed Impacts SEO and Conversions
Posted by [email protected] (Gonzalo Gil) on 01 February 2019 11:00 AM

After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all of these important aspects are fully optimized, why are my conversion rate and search engine rankings not improving?


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