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Jun
7
How to Write The Best Replatforming RFP for your eCommerce Business
Posted by Alina Terebetska on 07 June 2019 10:00 AM

If you were perfectly happy with your current eCommerce platform, chances are you wouldn’t have started reading a post with this title. Therefore, you weren’t brought here aimlessly, so we are duty-bound to help you through the preparations for replatforming. Looking for a top-tier, enterprise-grade eCommerce software for your online store requires a few crucial questions to be answered upfront.

When it comes to the RFP (Request for Proposal), views vary on whether this document ought to be integral to evaluating potential vendors or not. Since we have found out what good looks like in terms of an RFP, let’s clarify how it can affect the selection process.


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Jun
6
A Complete Guide to Using Reviews on Your Online Store
Posted by Anastasia Masters on 06 June 2019 10:00 AM

It’s easier to create an eCommerce store now than ever before.  Online reviews are crucial in order to stand out in an increasingly competitive marketplace.

Using reviews in your online store is simple and provides value to both you and your customers. These reviews allow for your customers to have a platform to voice their opinion, but it can also give an opportunity to provide customer service and improve your marketing efforts.

The value of online reviews for your eCommerce store

There are a variety of reasons to display reviews in your store, from building trust with your customers, providing clients with more information, and working to increase sales on your site. Allowing reviews can provide your business and customers with a variety of benefits.

Choosing an eCommerce platform that meets the needs of your business can be a difficult decision, but it’s important to choose a platform that allows you to show your reviews. Especially since displaying reviews can increase conversion by 270%.


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Jun
4
Ecommerce Growth Statistics That Affect Your Business
Posted by Danish Wadwa on 04 June 2019 10:00 AM

For all businesses professionals, it’s necessary to be aware of the current market conditions. Many things are drastically disrupting the business arena, and one of those things is the rise of an eCommerce industry.

You must have heard of how Amazon is a threat to many businesses. Some of the top companies that went out of the market due to the rise of eCommerce are SEARS, American Apparel, Toys “R” Us, and so on. If you’re unaware of what’s going on in an eCommerce industry, your business might take a huge blow.

However, being aware and preparing for a change can help you reap a lot of benefits from changing trends in the eCommerce industry. In addition to being aware of the current growth statistics, using tools like HubSpot CRM  can help you understand your customers better.

Tools like this let you track your customers’ behavior and maintain a healthy relationship with them. You can enjoy the fantastic features of HubSpot for free and upgrade to a paid plan after the growth of your business.


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Jun
3

World Environment Day is an annual holiday created by the United Nations, in which participating countries come together to discuss and implement solutions for environmental issues affecting the Earth. However, you don't have to have global reach to start helping the environment — in fact, the biggest difference always starts on a local level, among homeowners, and of course, small businesses!

We know millions of business owners worldwide are seeking ways to reduce their environmental impact while still successfully building and growing a brand. That's why we've once again reached out to experienced environmentally-conscious businesses to learn their stories and find out their strategies for bringing sustainability into the workplace, reducing waste whenever possible, and much more. Let's hear what they have to say!


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May
31
5 eCommerce Trends That Will Drive Sales in 2019
Posted by Craig Lebrau on 31 May 2019 10:00 AM

Commerce is an ever-changing industry due to the nature of innovation that surrounds it – from traditional brick-and-mortar storefronts to door to door sales tactics or promoters hounding consumers at malls, commerce has evolved into an omnipresent entity, present in all forms and on all platforms, both online and off.

From the clothes you wear to the devices you choose to purchase, it is all influenced in one way or another by marketing, mainly through technology – the social media platform you’re on, down to the newsletters in your inbox. Some tech trends that involve sales will take off in 2019, with a high predicted trajectory of success. With the development of the internet, there are tons of small ways to direct traffic online into a spending customer. Here are some of the eCommerce trends that we’ll see more of moving forward:


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May
30

Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data includes all types of information about every product a business sells, including manufacturing materials, technical specifications, size and weight, photographs and schematics, and much more. This is the data your business presents to potential customers to help them decide to purchase your products, making it crucial to your bottom line. Product information is displayed in several places, including your eCommerce website, your products' packaging, your marketing materials, and more.

The problem arises when product information needs to be changed or added, especially when there's a large amount of information due to the size of your inventory. Ensuring that correct new or updated product information reaches all your channels in a timely manner can present significant challenges.


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