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4 Fundamentals of eCommerce Design
Posted by Laura Harvsey on 09 April 2019 10:00 AM

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts whether or not we spend our money there.

In this article, we are going to take a look at some of the basic building blocks that make an eCommerce store successful. We are going to look at the importance of trust, ease of navigation, visual appeal, and using the site on your mobile device.

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How Trade Show Marketing Can Help Improve Your SEO Results
Posted by Leslie Pierce on 08 April 2019 10:00 AM

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that feature valuable content (not click-bait), mobile friendliness, fast load times and other user-pleasing features.

This is good news for quality-centric marketing teams, especially with regard to trade shows and event marketing.

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Everyone wants to be healthier. For some, it's about building the strength and stamina needed to excel in a favorite sport. For others, it's the desire to kick bad habits and create positive change that will boost self-esteem and overall well-being. Others search for a way to manage symptoms of a chronic condition, or otherwise improve their quality of life. There are thousands of possible motivators for a healthy lifestyle, and your own health and fitness goals can relate to any or all of them!

That's why the health industry is booming with innovative solutions to help people reach their health goals and mitigate the negatives of daily life. The market is huge and has space for everything from nutritional supplements to healthy snacks to specialty light-filtering eyeglasses and beyond. With the advent of eCommerce, it's become even easier for all types of health-based businesses to reach the customers who are looking for exactly what each brand can provide.

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A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic to your website.

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Why Social Media and SEO Are Becoming More and More Linked
Posted by Danish Wadhwa on 02 April 2019 10:00 AM

Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.

That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.

There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch with people. However, if used wisely, it is one of the most powerful tools for growing your business online. Although social media does not directly contribute to search engine optimization (SEO), the links you share help increase exposure to your brand, which in turn increases your traffic, sales, and revenue.

Furthermore, a website’s position on search engine search results is correlated with the number of social media signals it possesses. If you analyze the sites on the top positions in Google and other search engines, you will find that most of them have strong social signals. Hence, any good online marketing strategy should have a solid SEO and social media marketing plan working together to get the best results.

Let’s take a look at how social media and SEO are linked and how you can use the former to increase the latter for your website.

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7 Hidden Costs of Starting a New Business
Posted by Jason O'Leary on 01 April 2019 10:00 AM

Starting a business is an exciting, time-consuming process, and one that should be done with thought and care. As you probably know, you can’t exactly create a business from nothing. You need resources to flesh out your business model, invest in employees and equipment and legitimize your company so that it’s operating legally.

A study from the Ewing Marion Kauffman Foundation estimates the average cost of starting a new business at $30,000, but the U.S. Small Business Administration (SBA) reports that many “micro-businesses” can get off the ground for just $3,000 or less.

So even if you have a very small, low-cost startup idea, there will be some things to pay for. Besides the obvious overhead, there are a few things you may not have considered when you decided to launch your big idea.

Here are some components many budding entrepreneurs forget to add into their startup budgets.

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