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20
The Ultimate Guide to Optimizing Product Recommendations
Posted by Georgie Vineeth Matthew on 20 March 2020 10:00 AM

Erma Bombeck once said, “The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” As funny as it sounds, there is some truth to it.

While traditional retailers would wait for shoppers to visit the store to learn their product preferences, new-age shopping culture is rooted in the power of data and consumer-specific personalization. Consumers, unlike those in the olden days, expect brands to understand who they are and what their preferences are.

In our own words, product recommendations are evidence of an ongoing shopping evolution in action.


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