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Google’s FAQ Structured Data: What It Is & How to Optimize
Posted by [email protected] (Jimmy Rodriguez) on 02 December 2019 11:00 AM

Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ and How-To results, and how can you mark up your website’s pages so they include the structured data that Google’s looking for? Let’s take a look at the news and dive into how it all works.


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