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How to Use Google Alerts to Monitor Your Brand Mentions
Posted by Anna Ngo on 25 October 2019 10:00 AM

Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions of your competitors as well!) One caveat, though: Don’t get too alert-happy or you’ll soon be buried in an avalanche of emails. Choose wisely when setting up your alerts; more isn’t always better.

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