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Authority content might be time-consuming to create, but it can explode your eCommerce site’s SEO traffic. How do you go about making this happen? In short, find a good keyword opportunity, create long-form content, and then build quality links to it — all of which are explained in detail below.

Some might think that long-form content is not the best way to provide information to your audience due to the short attention span of people nowadays. This simply isn’t true, as there are a lot of people still craving meatier content. A lot of content marketers might be tempted to churn out more short-form content because of articles saying that people nowadays have a shorter attention span than a goldfish.

According to a study from the Pew Research Center, the U.S. audience actually tends to engage more with long-form articles using their smartphones. Long-form content articles have twice the amount of engagement time compared to their short-form counterparts although each have more or less the same number of visitors. So, knowing this, take your mobile visitors seriously when creating your store’s authority content.

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