How Email Automation Can Boost Your eCommerce Conversions
Posted by Jeff Badal on 24 September 2019 10:00 AM
The eCommerce bug has literally taken the world of business by storm. Marketers and entrepreneurs alike are still excited about this business concept despite it having been around for quite some time now.
Business owners and marketers are constantly pushing the eCommerce boundaries — each day trying out trending ideas and experimenting with emerging concepts, all in an effort to boost their click-through rate and, of course, their conversion rate.
You see, as an eCommerce marketer, your goal is to boost sales.
But for that to happen, you must have not only an effective, results-oriented digital marketing plan in place but also a customer-centric communication strategy.
Engaging your customers with regular communication, even when they are not shopping, helps to keep top-of-mind recall (awareness) and drives value to the growth of your business.
Email marketing serves this purpose really well.
It’s a highly-effective channel for a marketer who needs to reach their customers and to get them buying, repeatedly.