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5 Customer Engagement Strategies For eCommerce Stores
Posted by Dwayne Charrington on 21 January 2019 11:00 AM

It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.

Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions with customers are rare.

Since retaining customers is a major challenge for online businesses, they must invest in customer engagement more than ever. So, what strategies can eCommerce businesses adopt to enhance customer engagement? Here are five of them.

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