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Omnichannel vs Multi-Channel Retail: Which Is Right for Your Business?
Posted by Jessica Day on 26 May 2022 10:00 AM

“Omnichannel” and “Multi-channel” retailing; if you work in marketing, you may hear these terms frequently. Without context, they seem like the same thing. But in fact, they are different from each other and are both viable approaches to sales and service.

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