The customer is king, and for SaaS companies, this rings particularly true. SaaS companies, or Software as a Service, provide on-demand software services that are usually licensed on a subscription basis (monthly, yearly, etc.).

The perfect example of a SaaS company is Netflix. Netflix users pay the company a certain amount each month for web-based services (streaming of movies, shows, etc.), following a fixed subscription model.

The industry has grown in leaps and bounds with easy access to the internet across the world and the increased use of mobile devices.