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8 Tips to Optimize Your Checkout Process for More Sales
Posted by [email protected] (Guest Author) on 30 December 2021 11:00 AM

Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.

The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.

Buyers with intent may enter the checkout flow but may not complete their purchase if it’s cumbersome or slow. Small UX design errors could lead to cart abandonment and consequently, a loss of sales.

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