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How to Use Lean Marketing Principles for Your eCommerce Business
Posted by Dmytro Zaichenko on 19 November 2021 11:00 AM

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is the core philosophy behind lean. You can integrate this into your marketing plan, making it more agile and adaptive to marketing trends and competitors.

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