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5 Benefits of Automating Your Customer Service
Posted by Tammy Wood on 28 May 2021 10:00 AM

The automation revolution is already changing the face of business. From retail to manufacturing and from healthcare to finance, few sectors have been left untouched. With the arrival of artificial intelligence (AI) and machine learning, the possibilities for the years ahead are almost endless.

What you might not have realized is that you can also automate many customer service tasks. The progress of automation in customer service has perhaps been slower than in some other sectors. Retailers – both bricks-and-mortar and online outlets – have been wary of making use of the technology.

There have been fears, for instance, that automated customer service is inevitably inferior and that it may cause customers avoidable frustration – thus leading them to take their business elsewhere. However, what we’ve seen over the last few years is that customer service automation can help both consumers and businesses at the same time.

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