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Measuring the Success of Your Promotional Campaign
Posted by Mark Quadros on 26 May 2021 10:00 AM

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along with formulas – to help you calculate, track, and monitor some vital measures of success.

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