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While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

To make social media even more attractive to businesses wanting to market their goods and services, a lot of strategies for gaining followers and growing an audience require little (if any) investment. That means that even startups can start playing the game and seeing gains in a rather short period of time.

Today, if your business does any marketing online, some of it (if not all of it) needs to be via social media.

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