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Personalization in Social Media Marketing: 9 Tips
Posted by Kristina Žiaukė on 31 March 2021 10:00 AM

In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.

This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.

But it’s not enough to simply showcase your product on these channels. The careful use of personalized marketing is vital for showcasing how your product or service can help each individual customer.

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