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What Is Willingness To Pay and Why Is It Important?
Posted by Basak Saricayir on 09 September 2020 10:00 AM

Life would be so much easier if you knew how much people are willing to pay for your products. You could set a price that maximizes profits, easily acquire new customers and wouldn’t worry about losing any of yours.

Willingness to pay is the metric for that. Measuring your customers’ willingness to pay can help you improve profitability, find the right market for your products and better understand your customers.

So let’s find out

  • What is willingness to pay and why is it important to your success?
  • How/when to use willingness to pay data
  • How to measure willingness to pay
  • What affects our willingness to pay

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