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How to Prepare “Very High” Quality Content by Google's New Guidelines
Posted by Joydeep Bhattacharya on 24 July 2020 10:00 AM

Google is now using BERT models in search, which could potentially change the way SEO works.

BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.

Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.

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