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How to Build Brand Equity in Your Business
Posted by [email protected] (Gonzalo Gil) on 30 March 2020 10:00 AM

Giant logo on your shirt or bag? No problem – as long as it’s a brand you’re passionate about. When they shop, customers will typically encounter generic brands that they’re relatively with settling for and brands that they know and love. The latter are the ones they’ll go out of their way to get, the ones they’re willing to pay more for, and the ones that they’ll even freely advertise for.

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