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13
How to Improve the Cart & Checkout Page of Your eCommerce Store
Posted by Basim Butt on 13 January 2020 11:00 AM

A cart page is where the buyer’s journey, in terms of conversion. It is like a basket that potential customers use to add anything he or she likes throughout the course of browsing your store. They keep on adding things but may consider removing or replacing some items when they decide to pay for it.

Here, their decision may depend upon different factors. Price plays a major role in whether they’ll prefer one item over another. The user experience on the cart page needs to be customer-centered. A quick cart view, popup, or mini cart is a game-changer as it keeps them informed throughout their shopping experience. They can view and match the items with their needs and budget.

The checkout page is a continuation of the cart page, which is even more critical to making customers convert. Therefore, it must carry the same ease provided in previous steps. In this blog, I’m going to discuss the different methods that you can use to improve your cart and checkout pages’ user experiences.


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