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How Google’s Merchant Center Product Feeds Update Impacts Your SEO
Posted by Jessica Grioua on 02 January 2020 11:00 AM

Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product feed to, in their words, “help customers discover your products.” But what exactly has Google changed, and how is it impacting your SEO efforts? Let’s take a look at the details.


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