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Should You Offer Guest Checkout in Your Online Store?
Posted by Pratik Dholakiya on 29 November 2019 11:00 AM

Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering guest checkout is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%.

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