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23
5 Reasons Why Your Customers Aren’t Shopping on Mobile
Posted by Bhavin Madariya on 23 September 2019 10:00 AM

Here’s an interesting question: where do customers like to shop? Today, they have a lot of options, such as retail stores, mobile phones, laptops and desktop computers, which allows them the comfort of shopping from anywhere they want. But, what's the platform that gives buyers the maximum comfort in shopping, and is where most conversions happen?

If you’ve been reading a lot of eCommerce headlines, you might be quick to answer with “mobile.” But, to get a real answer to this question, a lot of thinking and observation is required to understand the true shopping habits of the customers. Predictions, assumptions, case studies, experimentation, testing, analysis, surveys, and data collection all are done to understand and predict the shopper’s behaviour and to figure out what hurdles they might have been facing.

All this vital information can be used to improve your shopper's convenience while purchasing from your mobile eCommerce website by removing all the hurdles that keep conversions from happening.


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